INCLUDED IN ALL PAID PLANS, CERTIFICATE INCLUDED
AI for SEO training
Understand generative AI, and put it to work for your SEO
Generative AI is changing search. This course covers what that means for your SEO, the opportunities, the ethical questions, and how to use AI tools, including the Yoast SEO Semrush integration, for keyword research and content.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify and Yoast SEO AI+
Not sure yet? Start your free sample lesson
10 video lessons
Across 3 modules, from AI basics to keyword strategy
Certificate included
And a badge for your site
Any experience level
No AI background needed
Why this matters now
Search engines are changing how they show results, and how people search is changing too. Generative AI can help you keep up: with keyword research, with understanding what your audience is asking, and with drafting content faster. However, it also raises real questions, about originality, about what happens when AI-generated content starts training the next generation of AI, and about getting it wrong in ways that cost you trust. This course covers both sides: the opportunity and the responsibility.
Who teaches this course
This isn’t the first time search has changed. Yoast has navigated every shift for fifteen-plus years, and this course comes from the same team educating the market through this one.
- 15+ years tracking every algorithm change
- Specialist engineering and standards work, including the NLWeb collaboration
- AI search webinars, SEO news coverage, and plain-language explainers that help the whole market understand the shift
- Measured, verifiable claims only, no hype about what AI can or can’t do for you
Go at your own pace
No deadlines, and your access doesn’t expire.
Pick up where you left off
Your progress is saved automatically.
Works on any site
The fundamentals apply whether or not you use WordPress.
What topics are covered in the course
What AI is
How AI learns and makes decisions, and what makes generative AI different from the AI you already use every day.
How AI is changing search
Search engines increasingly answer questions directly instead of showing a list of links. What that means for how your content gets found.
AI’s impact on the web
What happens when generative AI content trains the next generation of AI: quality collapsing over time (model collapse) and everything starting to sound the same (the echo chamber effect), and why originality matters more, not less.
The ethics of generative AI
Confident-sounding answers that are wrong (hallucinations), bias, inclusiveness, and the ownership questions around AI and creative work. The considerations worth understanding before you rely on AI content.
Using AI for keyword strategy
Use AI to explore search intent and generate keyword ideas, then turn them into a real strategy with the Semrush integration in Yoast SEO Premium.
Creating and editing AI content
Generate a first draft, then edit it into something original enough to stand out, plus how to use AI for titles and meta descriptions specifically.
I much better understand the inner-workings of SEO, how it functions, what Google is looking for and why. Breaking it down as you did made the information easy to retain.
Lynn Tall – Founder and Owner, Rugadvocate
What you get
Did you know?
Part of Yoast SEO Academy
Want to go deeper on keyword research specifically? Keyword research training covers it in full, this course’s own instructors recommend it as the next step.
Yoast SEO Premium
Unlock AI for SEO training
This course covers what generative AI means for search, the ethical questions worth understanding, and how to use AI tools, including the Yoast SEO Semrush integration, for keyword research and content. 10 video lessons and a certificate when you finish. It’s included with any paid Yoast plan.
- Full access to the all-around SEO training and every other course in the Academy, each with its own certificate
- New courses added to your plan as they launch
- The Yoast SEO Premium plugin, with guidance built into WordPress as you write
- Local SEO, News SEO, and Video SEO plugins
- One seat for the Yoast SEO Google Docs add-on, check drafts before they reach WordPress
- 24/7 support from real people
Running WooCommerce or Shopify instead? Yoast WooCommerce SEO and Yoast SEO for Shopify include this course too.
No course can promise that. What this course does is help you understand generative AI and use it well, so your content stays original and useful as search changes.
Mostly no. The concepts, how AI works, how it’s changing search, the ethical questions, apply everywhere. The Semrush integration and Yoast SEO AI features covered in Module 3 are specific to Yoast SEO Premium.
Both. You’ll understand the ethical and practical risks of AI-generated content, and you’ll learn to use AI tools for keyword research, drafting, and editing without losing what makes your content original.
Refreshing your knowledge: under 2 hours
New to AI for SEO, going in depth: 4 to 6 hours
Get yourself a coffee and join us monthly to catch up on SEO
You’re busy running a site or a team, not tracking every SEO headline. The SEO Update by Yoast fits into one coffee break a month: our Principal SEOs break down what’s actually happening across search and AI, so you don’t have to piece it together yourself. Recorded live with audience Q&A, and a recording’s available afterward if you can’t join live.
Expert analysis of the latest SEO & AI news developments with Carolyn…