SEO copywriting archives

Recent SEO copywriting articles

Perfect prompts: 10 tips for AI-driven SEO content creation

28 February 2024 Edwin Toonen

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. …

Read: "Perfect prompts: 10 tips for AI-driven SEO content creation"
Perfect prompts: 10 tips for AI-driven SEO content creation

How to write an SEO-friendly introduction for a blog post

21 February 2024 Cindy Paul

What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical …

Read: "How to write an SEO-friendly introduction for a blog post"
How to write an SEO-friendly introduction for a blog post

Paragraph length check: Why and how to write shorter paragraphs

13 February 2024 Marieke van de Rakt

The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized …

Read: "Paragraph length check: Why and how to write shorter paragraphs"
Paragraph length check: Why and how to write shorter paragraphs

How to create great headlines without using clickbait

22 January 2024 Agnieszka Szuba

Most people know that using clickbait headlines to get people to visit your page is a pretty bad idea. People don’t like it, and search engines and social media platforms don’t either. But how do you craft an enticing SEO headline without using clickbait? And what even is the line between a catchy title and …

Read: "How to create great headlines without using clickbait"
How to create great headlines without using clickbait

Why you should use a focus keyphrase only once

16 January 2024 Marieke van de Rakt

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But, that’s not what a focus keyphrase is for! You should only use it once. But why? And what …

Read: "Why you should use a focus keyphrase only once"
Why you should use a focus keyphrase only once


6 essential tips to save time in SEO

4 January 2024 | 4 Comments Edwin Toonen

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most …

Read: "6 essential tips to save time in SEO"
6 essential tips to save time in SEO

How to use the readability analysis in Yoast SEO

3 January 2024 | 4 Comments Edwin Toonen

If you’re a user of Yoast SEO for WordPress or Shopify, then you’re probably familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: the content analysis, the readability analysis, and the inclusive language analysis. The first checks whether your post or product pages are SEO-proof, while the latter …

Read: "How to use the readability analysis in Yoast SEO"
How to use the readability analysis in Yoast SEO


Transition words: why and how to use them

13 December 2023 Cindy Paul

Using transition words in your writing can help you enhance the readability of your content. They help your text flow, and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so …

Read: "Transition words: why and how to use them"
Transition words: why and how to use them