SEO Copywriting archives - Page 4 of 13

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity …

Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …

Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In the current situation, it’s extra important to write …

The paragraph length check in the Yoast SEO plugin tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Having a red or orange bullet for the paragraph length check …

The sentence length check in Yoast SEO warns against using too many long sentences. But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? In this article, we’ll explain why you shouldn’t use too many long sentences …

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is actually about two topics that are of equal importance.” That’s why Yoast SEO warns you with a red feedback bullet …

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …

Yoast SEO’s content analysis checks the text length of your post. For regular posts or pages we advise writing more than 300 words. Why is that? Well, a higher word count helps Google to better understand what your text is about. And, generally speaking, Google tends to rank longer articles higher. Hold your horses though, …

When writing a post or a page, we advise using your focus keyphrase in your introduction. By doing that, you make it easier for your readers and for search engines to find your content. Here, we’ll explain the importance of mentioning your keyphrase early on in your post. And, you’ll also learn how Yoast SEO …