SEO Copywriting archives - Page 4 of 13

Recent SEO Copywriting articles

Semantically link entities to your content with Yoast SEO

25 February 2020 | Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity …

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Readability: Dumbing down or opening up?

24 February 2020 | 3 Comments | Marieke van de Rakt

Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …

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How to improve your writing style: 6 tips to write an attractive text

17 February 2020 | 6 Comments | Marieke van de Rakt

Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In the current situation, it’s extra important to write …

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Paragraph length check: Why and how to write shorter paragraphs

17 February 2020 | Marieke van de Rakt

The paragraph length check in the Yoast SEO plugin tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Having a red or orange bullet for the paragraph length check …

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Why and how to write shorter sentences for SEO

11 February 2020 | Marieke van de Rakt

The sentence length check in Yoast SEO warns against using too many long sentences. But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? In this article, we’ll explain why you shouldn’t use too many long sentences …

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Why text structure is important for SEO

29 January 2020 | 8 Comments | Marieke van de Rakt

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …

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Why text structure is important for SEO

Word count and SEO: how long should a blog post or page be?

24 January 2020 | Marieke van de Rakt

Yoast SEO’s content analysis checks the text length of your post. For regular posts or pages we advise writing more than 300 words. Why is that? Well, a higher word count helps Google to better understand what your text is about. And, generally speaking, Google tends to rank longer articles higher. Hold your horses though, …

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Why you should use your focus keyphrase in your introduction

23 January 2020 | Marieke van de Rakt

When writing a post or a page, we advise using your focus keyphrase in your introduction. By doing that, you make it easier for your readers and for search engines to find your content. Here, we’ll explain the importance of mentioning your keyphrase early on in your post. And, you’ll also learn how Yoast SEO …

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