SEO Copywriting archives - Page 3 of 13

Recent SEO Copywriting articles

How to write a blog post: A step-by-step guide from preparation to publication

Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …

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how to write a blog post

How to optimize a landing page for users

8 June 2020 | 14 Comments | Thijs de Valk

Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to …

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landing page in digital marketing

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …

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Yoast 10 years

What is keyword stemming?

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …

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Word forms

What is keyword cannibalization?

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …

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Keyword cannibalization

SEO copywriting and writing for sales

Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …

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Copywriting

How to get blog post ideas: 11 tips to find inspiration

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …

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coming up with ideas for your blogpost

5 tips for writing readable blog posts

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a …

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Writing a readable blog post


Adapting your content strategy to changing times

20 April 2020 | 8 Comments | Edwin Toonen

We don’t have to remind you of the drastic changes that are happening in the world. There’s a good chance that these changes impact how you do business. But they also bring opportunities. While people are stuck at home, they spend a lot of time online. And they behave differently — they search differently and …

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