SEO copywriting archives

Recent SEO copywriting articles

SEO copywriting for multilingual and multi-regional sites

7 February 2018 | 12 Comments Fleur Heesen

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …

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SEO copywriting for multilingual and multi-regional sites

What’s the difference between an H1 heading and the SEO title?

5 February 2018 Marieke van de Rakt

Writers tend to put some real thought into their titles. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, insert the post’s title in the post title input field. Your title will appear as an H1 heading on …

Read: "What’s the difference between an H1 heading and the SEO title?"
What’s the difference between an H1 heading and the SEO title?

How’s your English?

6 November 2017 | 8 Comments Marieke van de Rakt

Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? On a personal note Most of the writers here at …

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How’s your English?

Create a website with SEO in mind: Content optimization

20 October 2017 | 23 Comments Michiel Heijmans

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

Read: "Create a website with SEO in mind: Content optimization"
Create a website with SEO in mind: Content optimization

What are headlines and taglines, and how do you optimize them?

20 September 2017 | 1 Comment Michiel Heijmans

At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and …

Read: "What are headlines and taglines, and how do you optimize them?"
What are headlines and taglines, and how do you optimize them?


What are ranking signals?

4 September 2017 | 5 Comments Marieke van de Rakt

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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What are ranking signals?

Case study: SEO for architect websites

13 July 2017 | 11 Comments Meike Hendriks

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

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Case study: SEO for architect websites

Case study: SEO of a photographer’s site

13 June 2017 | 15 Comments Meike Hendriks

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: …

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Case study: SEO of a photographer’s site

Meta keywords: why we don’t use them – and neither should you

17 May 2017 Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

Read: "Meta keywords: why we don’t use them – and neither should you"
Meta keywords: why we don’t use them – and neither should you