On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? We’ll …
Read: "Set up cornerstone content and get it ranking in 6 steps"
The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Having a red or orange bullet for the paragraph …
Read: "Paragraph length check: Why and how to write shorter paragraphs"
The sentence length check in Yoast SEO warns against using too many long sentences. But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? In this article, we’ll explain why you shouldn’t use too many long sentences …
Read: "Why and how to write shorter sentences for SEO"
Optimizing your posts and pages with a keyphrase makes it easier for people to find your content. Here, we’ll dive into a particular aspect of the keyphrase – its length. We’ll tell you how the length of your keyphrases relates to SEO. And, you’ll get a few essential tips on when to use short or …
Read: "Why keyphrase length matters for SEO"
The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is actually about two topics that are of equal importance.” That’s why Yoast SEO warns you with a red feedback bullet …
Read: "One H1 heading per post or page: that’ll do"
When writing a post or page, we advise using your focus keyphrase in your introduction. By doing that, you make it easier for your readers and search engines to find your content. And figure out what it’s about. Here, we’ll explain the importance of mentioning your keyphrase early on in your post. In addition, we’ll …
Read: "Why you should use your focus keyphrase in your introduction"
The consecutive sentences check in Yoast SEO for WordPress or Yoast SEO for Shopify warns against using the same word to start consecutive sentences. Why is this starting consecutive sentences with the same word a bad idea, though? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! …
Read: "Avoid starting consecutive sentences with the same word"
It may be one of Yoast SEO’s lesser-known features: SEO roles. In the WordPress backend, a site admin can determine who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer a …
Read: "Managing access to Yoast SEO with SEO roles"
When you’re a web developer or SEO, working with many clients, you probably have a set of settings for Yoast SEO for WordPress that you prefer. You might have a default title template, for instance, default XML sitemap settings, etc. This post will teach you how to easily apply those settings to a site quickly using …
Read: "Yoast SEO Import & Export features"
Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …
Read: "Yoast SEO: don’t just set it and forget it!"