Content SEO archives

Recent Content SEO articles

What is keyword cannibalization?

15 March 2023 | Marieke van de Rakt

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …

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What is keyword cannibalization?



How to create the right meta description

26 January 2023 | 14 Comments | Edwin Toonen

The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics …

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How to create the right meta description

Write more inclusively: 7 examples of inclusive language

19 January 2023 | 4 Comments | Camille Cunningham

So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …

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Write more inclusively: 7 examples of inclusive language

Don’t relabel your old content as new; it’s a lousy SEO tactic

21 December 2022 | 4 Comments | Edwin Toonen

Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is …

Read: "Don’t relabel your old content as new; it’s a lousy SEO tactic"
Don’t relabel your old content as new; it’s a lousy SEO tactic


What is site structure and why is it important?

14 December 2022 | 12 Comments | Marieke van de Rakt

Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure …

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What is site structure and why is it important?

Inclusive language and SEO: Does inclusive language help you rank?

13 December 2022 | Sam Alderson

If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why should you care? Creating inclusive content is good for your users and your SEO. On …

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Inclusive language and SEO: Does inclusive language help you rank?

What is natural writing?

8 December 2022 | Amy Lees

No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like …

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What is natural writing?