Content SEO archives

Recent Content SEO articles

What is search intent and why is it important for SEO?

23 September 2021 | Marieke van de Rakt

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

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Why focus on long-tail keywords?

22 September 2021 | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

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Does readability rank? On ease of reading and SEO

21 September 2021 | 2 Comments | Marieke van de Rakt

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …

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How to update your content in 10 steps (and make it better)

16 September 2021 | 6 Comments | Camille Cunningham

Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your SEO too. Follow the 10 steps below to update your content and make it even …

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Image SEO: How to optimize your alt text and title text

13 September 2021 | 11 Comments | Joost de Valk

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to provide your images with good alt attributes. Because alt text strengthens the message of your articles with search engine spiders …

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Good alt text or alt tags improve accessibility of your site

7 ways to improve product descriptions in your online store

7 September 2021 | 4 Comments | Edwin Toonen

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing …

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