Content SEO archives

Recent Content SEO articles

Case study: SEO of an online shop

21 April 2017 | 12 Comments Marieke van de Rakt

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

Read: "Case study: SEO of an online shop"
Case study: SEO of an online shop

Case study: SEO of a mom blog

6 April 2017 | 11 Comments Marieke van de Rakt

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner …

Read: "Case study: SEO of a mom blog"
Case study: SEO of a mom blog

My post ranks, but I don’t get any traffic

7 February 2017 | 9 Comments Marieke van de Rakt

You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …

Read: "My post ranks, but I don’t get any traffic"
My post ranks, but I don’t get any traffic

Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 | 7 Comments Joost de Valk

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …

Read: "Yoast SEO 4.1: Mobile snippets and German readability"
Yoast SEO 4.1: Mobile snippets and German readability

Optimizing the searcher’s journey – Interview with Maile Ohye (Google)

18 November 2016 | 4 Comments Edwin Toonen

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

Read: "Optimizing the searcher’s journey – Interview with Maile Ohye (Google)"
Optimizing the searcher’s journey – Interview with Maile Ohye (Google)

Use Yoast SEO to make your content findable

25 October 2016 | 5 Comments Marieke van de Rakt

If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …

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Use Yoast SEO to make your content findable

The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten

16 September 2016 | 2 Comments Willemien Hallebeek

TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers gadgets for tech geeks, and they’re just launching a tech hub and a market intelligence platform. Boris seems to be a busy guy! Luckily he found time to answer some questions for our new series “5 …

Read: "The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten"
The success of TNW (The Next Web) uncovered – Interview with Boris Veldhuijzen van Zanten


Yoast SEO 3.3: content analysis

Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center …

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Yoast SEO 3.3: content analysis

How we built the Yoast SEO readability analysis

14 June 2016 | 5 Comments Marieke van de Rakt

In Yoast SEO, you’ll find readability checks to help you make your text easy to read. Here, we’ll explain our choices while developing all these checks. What was our methodology, why did we include these checks in the readability analysis? And how did we set them up? Want to know if the readability analysis works in …

Read: "How we built the Yoast SEO readability analysis"
How we built the Yoast SEO readability analysis