Content SEO archives - Page 3 of 29

Recent Content SEO articles

First things first: writing content with the inverted pyramid style

7 September 2018 by Edwin Toonen - 33 Comments

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …

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The inverted pyramid

Ask Yoast: How to use video testimonials?

7 September 2018 by Joost de Valk - 2 Comments

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

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7 keyword research mistakes you should avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …

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avoid these keyword research mistakes


Google’s Medic update, and how to deal with it

22 August 2018 by Joost de Valk - 20 Comments

In the week of August 1st Google rolled out a “broad core algorithm update.” This update has been dubbed the “Medic update” online. We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the …

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Dealing with Google updates

Ask Yoast: Workaround to create category page

17 August 2018 by Joost de Valk - 5 Comments

It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has all the functionalities you need. So, imagine you’ve finally found a theme you like, that answers all your needs, only to realise you’re not happy with the way it generates …

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How to make time for your blog when you have no time

13 August 2018 by Caroline Geven - 29 Comments

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day …

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Caroline's Corner