There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog posts is new, fresh and above all: original! When you add content to your website, …Read: "The importance of original content for SEO"
Content SEO archives
Recent Content SEO articles
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well …Read: "What is international SEO?"
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you …Read: "Yoast Summer School 2021: A recap of the best bits"
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Before we …Read: "Update or delete? Cleaning up old content on your site"
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content for your local business that’ll pop up in the search results? On what aspects should you focus? In this post, I’ll give tips you can …Read: "Local SEO content strategy: 5 tips to succeed online"
If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) have to link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s …Read: "What is orphaned content?"
Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Google is essential for SEO. So it’s time to give your site some TLC and clean your content up! Just …Read: "Clean up your old content with our new SEO workout!"
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …Read: "SEO for a new website: the very first things to do"
Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. …Read: "SEO for sports, fitness and gyms: 5 tips to get you ranking"
Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO …Read: "Summer School: Free workshops on SEO and marketing!"