As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …Read: "Yoast SEO 4.1: Mobile snippets and German readability"
Content SEO archives - Page 27 of 30
Recent Content SEO articles
Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …Read: "The sense and nonsense of XML sitemaps"
Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword …Read: "Importance of keyword strategy"
Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process, you might face the question if you should change or keep your URLs. …Read: "Change URLs when relaunching website?"
You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …Read: "Why you should NOT write clickbait headlines"
According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …Read: "Optimizing the searcher’s journey – Interview with Maile Ohye (Google)"
Do you want to increase click-through rates to your posts or pages? Craft great excerpts! In this video Joost explains why excerpts are important.Read: "Importance of using excerpts"
If you want to write awesome and SEO-friendly content, you should write findable content. Findability has to do with maximizing the likelihood your content will be picked up by the search engines. In this post, I’ll explain how the Yoast SEO plugin will help you to make your posts findable. What is findable content? Search Engine …Read: "Use Yoast SEO to make your content findable"
Nobody wants to read old news. The content of your articles and blog post should be new, fresh and original. It should add something to all the junk that’s already out there on the internet. In this post, I’ll explain the importance of original content for SEO to you. Google’s mission In order to understand …Read: "The importance of original content for SEO"
Your tag and category pages could be very important pages on your site. If you use these pages right, they can boost your site’s SEO. They can make great landing pages that could also prevent your individual pages from competing. You may wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask …Read: "Include taxonomies in XML sitemap?"