Content SEO archives - Page 27 of 27

Recent Content SEO articles

Smart alternatives to dangerous link building strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on …

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Writing for your blog: the text objective of your blogpost

6 January 2015 by

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of …

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text objective and purpose



Homepage optimization

14 October 2014 by - 28 Comments

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …

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homepage optimization

Why focus on long tail keywords?

9 October 2014 by

Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow …

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Blog SEO: long tail

The temptation of the green bullet in Yoast SEO!

23 September 2014 by

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content. I genuinely believe that the …

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green bullet yoast SEO


The heading structure for your blog

2 September 2010 by - 45 Comments

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you …

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why heading use is important

From your site’s goal to its structure

1 June 2010 by

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive …

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site structure for SEO