Content SEO archives

Recent Content SEO articles

Case study: Appealing content for a real estate site

8 February 2018 | 3 Comments Meike Hendriks

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target …

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Case study: Appealing content for a real estate site

SEO copywriting for multilingual and multi-regional sites

7 February 2018 | 12 Comments Fleur Heesen

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …

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SEO copywriting for multilingual and multi-regional sites

What’s the difference between an H1 heading and the SEO title?

5 February 2018 Marieke van de Rakt

Writers tend to put some real thought into their titles. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, insert the post’s title in the post title input field. Your title will appear as an H1 heading on …

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What’s the difference between an H1 heading and the SEO title?

Google’s snippets and the length of your meta description

20 December 2017 | 47 Comments Joost de Valk

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

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Google’s snippets and the length of your meta description

Yoast SEO: How to make your site stand out in search results

14 December 2017 | 31 Comments Michiel Heijmans

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. How does this feature help you make your page stand out in the search results? What are the snippet preview and snippet editor, how do they work and what should you pay attention to when using them?  With the release …

Read: "Yoast SEO: How to make your site stand out in search results"
Yoast SEO: How to make your site stand out in search results



How’s your English?

6 November 2017 | 8 Comments Marieke van de Rakt

Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? On a personal note Most of the writers here at …

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How’s your English?

Create a website with SEO in mind: Content optimization

20 October 2017 Michiel Heijmans

If you make a website from scratch, you need to consider a few SEO-related things. Doing this right from the start is incredibly important, as that will prevent many future headaches. Speed optimization and the right use of heading tags help improve your website for both your visitors and Google. I am sure you have …

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Create a website with SEO in mind: Content optimization

What are headlines and taglines, and how do you optimize them?

20 September 2017 | 1 Comment Michiel Heijmans

At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and …

Read: "What are headlines and taglines, and how do you optimize them?"
What are headlines and taglines, and how do you optimize them?