This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …Read: "Let’s disambiguate!"
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Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …Read: "Should you use stop words in your focus keywords?"
If you follow our advice on site structure, you know to avoid using the same keyword twice. You’re aware that you shouldn’t cannibalize your own chances to rank. Things get a bit more complicated when you’ve got keyphrases that are similar, but not quite the same. How do you avoid keyword cannibalization and use your …Read: "Similar keywords on multiple pages?"
This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …Read: "RankBrain and Archive Search"
After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it …Read: "AJAX crawling and Panda"
At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. Google Panda & …Read: "Google app indexing & rel=author"
When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five …Read: "Blog SEO: make people stay and read your post"
New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by …Read: "Panda U-Turns and new Bing tools"
Earlier, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword …Read: "Keyword research tools: which ones to use?"
First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has …Read: "Google Panda 4.2"