Content SEO archives

Recent Content SEO articles

Ranking your local business part 4: Inbound links

17 August 2017 | 11 Comments | David Mihm

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another …

Read: "Ranking your local business part 4: Inbound links"
Ranking your local business part 4: Inbound links

Case study: SEO for a quality brand

11 August 2017 | 39 Comments | Meike Hendriks

With our Ask Yoast case studies we helped clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …

Read: "Case study: SEO for a quality brand"
Case study: SEO for a quality brand

Ranking your local business part 3: Website optimization

10 August 2017 | 25 Comments | David Mihm

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website …

Read: "Ranking your local business part 3: Website optimization"
Ranking your local business part 3: Website optimization



Case study: SEO for architect websites

13 July 2017 | 11 Comments | Meike Hendriks

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

Read: "Case study: SEO for architect websites"
Case study: SEO for architect websites


Case study: SEO of a photographer’s site

13 June 2017 | 15 Comments | Meike Hendriks

Writing about SEO is easier than implementing best practices on a website yourself. Every site is different and every type of site presents its own challenge. We know that, and that’s why we started our Yoast Case studies, in which we scrutinize an existing site and give the owner practical advice on how to optimize it. In this third case study: …

Read: "Case study: SEO of a photographer’s site"
Case study: SEO of a photographer’s site

Meta keywords: why we don’t use them – and neither should you

17 May 2017 | Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

Read: "Meta keywords: why we don’t use them – and neither should you"
Meta keywords: why we don’t use them – and neither should you

SEO for B2B and B2C – what are the differences?

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

Read: "SEO for B2B and B2C – what are the differences?"
SEO for B2B and B2C – what are the differences?