Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …Read: "Google Panda part of Google’s core algorithm"
Content SEO archives - Page 28 of 30
Recent Content SEO articles
Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post, …Read: "What is the mission of your website?"
Your keyword research will give you much direction on what to blog about. You’ll have to unlock content around specific words. A word is not yet a topic though. Next to a keyword, you’ll need an angle, a specific story around a keyword, to write a blogpost. And as your blog grows, your inspiration can get …Read: "6 tips for coming up with blog ideas"
This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic …Read: "Let’s disambiguate!"
Google usually filters out stop words, like ‘a’, ‘the’, ‘of’ and ‘for’, from search queries, and this is why the Yoast SEO plugin used to advise you not to use stop words in your focus keyword (and choose a focus keyword that doesn’t use stop words instead). But that changed in Yoast SEO 3.1, so stop words …Read: "Should you use stop words in your focus keywords?"
If you follow our advice on site structure, you know to avoid using the same keyword twice. You’re aware that you shouldn’t cannibalize your own chances to rank. Things get a bit more complicated when you’ve got keyphrases that are similar, but not quite the same. How do you avoid keyword cannibalization and use your …Read: "Similar keywords on multiple pages?"
This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …Read: "RankBrain and Archive Search"
After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it …Read: "AJAX crawling and Panda"
At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. Google Panda & …Read: "Google app indexing & rel=author"
When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five …Read: "Blog SEO: make people stay and read your post"