At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might …
Read: "Phantom Quality Panda and Google Search Console"
Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. NOTE: This post is about an older version of Google Search Console, and some of the tools and charts referenced …
Read: "Search Analytics in Google Search Console"
Some of us are natural writers. They are able to write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Attractive writing is a matter of talent, but practice sure helps! In this blog post I will give five tips you can use to upgrade the style of your text …
Read: "Obtain an attractive writing style!"
Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …
Read: "Homepage optimization"
When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less …
Read: "RSS feeds in the age of Panda and Penguin"