28 September 2020
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Michiel Heijmans
When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you or your products are solving for …
Read: "Keyword research for your online store"
21 September 2020
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Michiel Heijmans
It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping …
Read: "Holiday season SEO: 7 tips to start preparing!"
10 September 2020
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Michiel Heijmans
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …
Read: "Local ranking factors that help your small business’ SEO"