Content SEO archives - Page 4 of 30

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the …

Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …

Once upon a time, there was a young girl. She was 9 years old and her name was Wende. Wende was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she just could not memorize the planets of the solar system. It just did not stick …

If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your …

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. …

We are a visually oriented species. Humans can understand pictures in the blink of an eye. In comparison, we read terribly slow and understand the text even slower. What’s more, a percentage of the world’s population consists of visual thinkers — people who also think in pictures. Considering this, it is not strange to see …

We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used …

Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. We’ve even developed a tool to help people write readable text. Here, we’ll explain …

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take …