Content SEO archives

Recent Content SEO articles


What are YMYL websites? How does Google evaluate these?

11 October 2023 Edwin Toonen

SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving content goes beyond regular SEO techniques. In this article, we’ll …

Read: "What are YMYL websites? How does Google evaluate these?"
What are YMYL websites? How does Google evaluate these?




Benchmarking SEO: Do a competitive analysis

27 September 2023 Edwin Toonen

Have you ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then, it might be wise to do a quick competitive analysis. Because in most cases, it’s not necessarily your site performing worse; it’s other sites doing better. Luckily, if …

Read: "Benchmarking SEO: Do a competitive analysis"
Benchmarking SEO: Do a competitive analysis

Black Friday & holiday season SEO 2023: 7 tips to start preparing!

19 September 2023 Edwin Toonen

The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately! …

Read: "Black Friday & holiday season SEO 2023: 7 tips to start preparing!"
Black Friday & holiday season SEO 2023: 7 tips to start preparing!

7 ways to improve product descriptions in your online store

13 September 2023 Edwin Toonen

Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve …

Read: "7 ways to improve product descriptions in your online store"
7 ways to improve product descriptions in your online store

SEO copywriting checklist: 8 things to check before publishing

23 August 2023 | 2 Comments Cindy Paul

Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should do before you publish your article. Do the hard work first! Before using this SEO copywriting …

Read: "SEO copywriting checklist: 8 things to check before publishing"
SEO copywriting checklist: 8 things to check before publishing

Using AI to generate great SEO titles and meta descriptions

22 August 2023 | 4 Comments Edwin Toonen

In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the …

Read: "Using AI to generate great SEO titles and meta descriptions"
Using AI to generate great SEO titles and meta descriptions