Content SEO archives - Page 26 of 29

Recent Content SEO articles

The site structure of a growing blog

12 November 2015 by Marieke van de Rakt

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. …

Read: "The site structure of a growing blog"
Managing the structure a growing blog

Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt - 2 Comments

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic …

Read: "Basic SEO training video: cornerstone content"
cornerstone content

Link building: what not to do?

2 November 2015 by Marieke van de Rakt - 18 Comments

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …

Read: "Link building: what not to do?"
link building don'ts

RankBrain and Archive Search

30 October 2015 by Joost de Valk - 3 Comments

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …

Read: "RankBrain and Archive Search"
Joost's Weekly SEO Recap

Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt - 16 Comments

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That …

Read: "Link building from a holistic SEO perspective"
illustration of link building as part of holistic seo


Google app indexing & rel=author

2 October 2015 by Joost de Valk - 1 Comment

At Yoast, we’ve been ridiculously busy getting ready for all the product launches we’ve got coming up, like our Basic SEO training course. Luckily, we also still have time to look at the news because Google has been rather busy and there was other stuff to tell too, regarding new Apple releases. Google Panda & …

Read: "Google app indexing & rel=author"
Joost's Weekly SEO Recap

Blog SEO: make people stay and read your post

29 September 2015 by Marieke van de Rakt - 9 Comments

When you succeed in getting visitors to one of your blogpost, you want them to stay and read your stuff. Readers (and especially first time visiting readers) are bored really quickly. You should grab their attention extremely fast and help them to understand the main message of your blog. In this post, I will give five …

Read: "Blog SEO: make people stay and read your post"


Panda U-Turns and new Bing tools

11 September 2015 by Joost de Valk - 8 Comments

New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by …

Read: "Panda U-Turns and new Bing tools"
Joost's weekly SEO recap