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Content SEO archives - Page 26 of 31

Recent Content SEO articles

SEO basics: SEO fact or fiction?

18 January 2017 | 7 Comments | Marieke van de Rakt

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? …

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SEO fact or fiction

Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 | 7 Comments | Joost de Valk

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …

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How to improve your mobile site?

The sense and nonsense of XML sitemaps

17 January 2017 | 2 Comments | Michiel Heijmans

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …

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XML sitemaps



What is content marketing?

19 December 2016 | 8 Comments | Marieke van de Rakt

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of …

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what is content marketing

Change URLs when relaunching website?

16 December 2016 | 4 Comments | Joost de Valk

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process, you might face the question if you should change or keep your URLs. …

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Why you should NOT write clickbait headlines

15 December 2016 | 4 Comments | Marieke van de Rakt

You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not …

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clickbait headlines don't work

Why you should use Yoast internal linking

14 December 2016 | 6 Comments | Marieke van de Rakt

Some time ago, we released our internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the …

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Blog structure.