The stale cornerstone content filter: keep your core content fresh!

Sometimes it’s the little things that count. The new SEO analysis introduced in Yoast SEO 10.0 also comes with a new feature for Premium users: the stale cornerstone content filter. This handy little tool monitors the posts you’ve marked as cornerstone content and warns you if they haven’t been updated for six months. As you know, cornerstone content is extremely important and keeping these up to date imperative. That’s why we remind you to do so!

It’s your most important content — treat it so!

Cornerstone content forms the heart and soul of your site. This is your crucial content that you want to rank in search engines. This content should show how authoritative you are on your chosen subject. You should give cornerstone content extra special care and keep it updated so it doesn’t lose its edge or valuation.

But we get it — it’s easy to forget things like this. There’s always so much work do on your site. That’s exactly why we introduced this stale content filter. It helps you keep essential content on your site fresh and updated. As you’ve marked specific articles as cornerstone content — thus being very important to you and your audience —, we treat them differently. Thanks to the cornerstone analysis, we grade them stricter and now also keep track of whether you keep them updated or not. If you haven’t done that in six months, we show a notification reminding you to do that. Easy, right? If not, read our article on how to keep your content fresh.

How does the stale cornerstone content filter work?

The stale cornerstone content filter is incredibly easy to use as you don’t have to do anything! If you’re anything like us, you’ll never notice it as we try to keep our ultimate guides — our cornerstone content — updated at all times. But if one should slip through the net, we’ll now see it in the post overview of our WordPress dashboard. Just to the left of the cornerstone content filter you’ll find the stale content filter. Does it have a number next to it? Then you have one or more articles that haven’t been updated in at least six months. Click on the filter to see the posts in the post overview.

See the screenshot below:

The stale cornerstone content filter unearths all cornerstone content that hasn’t been updated in over six months

Then what? Well, that’s up to you! It’s high-time to start working on that post. The least you can do, is read it again critically to see if it is still factual, accurate and relevant. If so, and nothing has changed in your company, market or niche that could warrant an update process, just make some small changes and save the post — the notification will be gone. But in most cases, there’s a lot that can happen in six months and it will be a good idea to reevaluate your content and add, delete or rewrite parts of it. It’s also a good idea to come up with a strategy for your cornerstone content.

Always strive for the best!

If you want to rank, you need to put your heart and soul into your work. Your site must be of impeccable quality, full of high-quality, engaging and relevant content. And that’s a lot of work. We know, because we are in the same position as you. Sometimes, we too find ourselves struggling to keep up and making sense of this never-ending stream of content. Luckily, little helpers like the stale content filter helps to keeps us on our toes!


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3 Responses to The stale cornerstone content filter: keep your core content fresh!

  1. Peet Veerbeek
    Peet Veerbeek  • 1 week ago

    How does this work for product pages in a webshop? From introduction of a product we describe it the best as possible. What changes could you regularly make?

    (The link is to our old webshop. New one, for which we use Yoast, is still under construction).

    • Edwin Toonen

      Hi Peet. Product pages may not be the best pick for cornerstone content. Cornerstone content is blog oriented. It’s long-form and authoritative material about your main subject, product or business. Product-specific pages should be landing pages that you can optimize for conversion.

  2. David Bishop
    David Bishop  • 2 weeks ago

    That is great cause it hard to keep track when you have hundreds of articles out there