Yoast SEO 10.0: Meet the new SEO analysis

It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. Thanks, everyone! Please welcome to the stage: Yoast SEO 10.0 and its state-of-the-art SEO analysis.

Why change the SEO analysis?

SEO is never done. SEO changes constantly. While the basics keep fairly static, a lot of the playing field is different from years ago. We’ve learned a lot over the years about SEO in general, the importance of language, information extraction, and content analysis, among other things. One thing we learned, was that we should put more effort into researching our recommendations. Turned out we could improve communication about why we do what we do. That’s one of the things we wanted to fix in our new SEO analysis.

Almost a year of research went into Yoast SEO 10.0. We turned every nook and cranny of the SEO analysis upside down and inside out. We combined the insights of many SEO experts, linguists, developers and content specialists with research and common sense to come up with a set of improvements. All this lead to this moment, the release of a new SEO analysis in Yoast SEO 10.0. As of today, optimizing your content with Yoast SEO 10.0 is a lot more realistic.

What changed in Yoast SEO 10.0?

There were so many findings that we spread the development of features. One of the main focus points was improving the way we analyze and handle languages. Yoast SEO had to get smarter. These were no easy fixes, so these were developed separately by our team of linguists. That’s why we launched parts of the new SEO analysis earlier, like keyword distribution, word form and synonym support in Yoast SEO 9.0. The bulk of the changes coming from this project, however, are in this release, Yoast SEO 10.0.

Here are some of the changes you’ll notice once you start optimizing content with the new SEO analysis:

New assessment:

  • A new single H1 assessment: The single H1 assessment checks whether the body of the text contains an H1 at any position other than the very beginning.

Changes to the SEO assessments:

  • Keyphrase density. This assessment now takes the length of the focus keyphrase into account, because it can be much harder to use a longer keyphrase in your text. In the new version, you’ll need to use your longer keyphrase less often in the text than a shorter keyphrase to get a green bullet. In addition, if you write in English, Yoast SEO Premium recognizes various word forms of your focus keyphrase — for instance, [dog], [dogs] or [doggie]. Naturally, your keyword density becomes higher. This is not because you are trying to over-optimize your text, but just because the plugin became smarter. We adjusted the formula so that you do not get red bullets too quickly.
  • Outbound links. We now show a red bullet instead of an orange one whenever we find no external links in a text. The web is built on links and you can help sustain that by adding relevant outbound links wherever it makes sense.
  • Image alt attributes. As of now, the plugin not only looks at the number of images with alt text on a page but also whether the number of images with the keyphrase in the alt text falls within a certain percentage when you have multiple images, preventing you from over-optimizing.
  • Keyphrase in SEO title. For various languages, we’ll now filter out function words that precede the keyphrase in the SEO title. This means that if you use words like [the], [on] or [what] before your keyphrase in the title, it won’t affect your score. The analysis will understand that you use your keyphrase at the beginning of your SEO title and you’ll get a green bullet.
  • Keyphrase length. In the new Yoast SEO analysis, languages without function word support can have longer focus keyphrases, because there might be function words like the or for between your content words.
  • Keyphrase in subheading. Depending on whether we’ve already added support for your language, different rules apply when it comes to checking if you used the focus keyphrase in the subheading or not. For supported languages, you need to use all content words in your subheading for it to be recognized as reflecting your topic. For non-supported languages, we will check if you used at least half of the words from your keyphrase within a subheading.
  • Text length. We’ve upped the word limit for taxonomy pages to a minimum of 250. This gives you more incentive to write enough, good quality content on your tag and category pages, making it easier for search engines to rank these pages.

Gone from the SEO analysis:

We’ve deprecated the assessments that check the length of your URL and whether your URL contains stopwords.

The rest of the assessments of the SEO analysis remain unchanged. You can find all the different checks in Yoast SEO on the assessment overview page.

New Premium feature: Stale cornerstone content filter

Yoast SEO Premium users also get a new feature: the stale cornerstone content filter. We already offered the possibility to mark your most important posts as cornerstone content, but we’re adding a feature that helps you keep that content fresh. The stale cornerstone content filter helps you keep these updated. It gives you a notification in the WordPress post overview once a cornerstone content article hasn’t been updated in over six months. Here’s how you can use the stale cornerstone content filter.

People love the new SEO analysis

We’ve been beta testing the new SEO analysis with you, our valued user. Many of you gave us very detailed feedback on their experiences with the new SEO analysis. Of course, there are always improvements to be made, but in general, users are positive about the new SEO analysis. Here are a few of the reactions we got, republished with permission:

Yoast has continued to improve the way they help content producers like myself achieve better SEO with respect to our articles and reviews. I’ve grown to trust their prowess in staying up to date with changes in best practices as it relates to Google and other search engines. As a result, my SEO writing has improved, and I tend to trust their opinions when it comes to subtle shifts in content and formatting recommendations. Their newest SEO analysis changes are no exception.

Clint DeBoer, Lakeland, USA

I thought the previous version was good in that it improved the way I wrote and presented my webpages and blogs. However, in my opinion, the new version is more user-friendly and produces better results. I rate it 5 stars.

Jurie Fourie, Pretoria, South Africa

I think Yoast SEO analysis is an awesome tool that has helped improve my online writing immensely. I can’t imagine doing what I love to do without the help of Yoast’s SEO analysis. Yes, it’s a pain in the behind at times. But at the end of the day, SEO analysis is that omnipresent, yet silent content editor and writing coach we all need. Thank you Yoast for building such an outstanding product.

Rod Thomas, Lake Forest, USA

Yoast is constantly analyzing their processes to help me optimize my content. I like that they don’t waste my time with unnecessary analysis. Everything is on point and relevant.

Keith Lauby, Gainesville, USA

I think especially the live marking of text areas is a really good thing. For instance for transition words or keyword distribution, the analysis a tremendously helpful. When I change something, I see the effect it has in real time with no save or refresh necessary. It’s demanding but fun to work with Yoast!

Jacqueline Pohl, Berlin, Germany

It was a great tool before, now it feels more polished and more helpful.

Julia Kaldenhoff, Versailles, France

Keeping the SEO analysis updated

You might think we’d rest on our laurels for a bit after all this hard work, but that’s very far from the truth. Part of the why of this project was to fully update the SEO analysis and to make it easier to keep it up to date. SEO is never done, so we’re never done improving the best SEO plugin out there! We keep researching, testing and tinkering until the end of our days. And, of course, there are a couple of search engines we closely follow that sometimes like to shake things up. We’re ready for that!

How did this come about?

Want to know more about the background of this project? We’ve made a documentary about the process, which you can view below. Or you can read Marieke’s behind the scenes post — she was the project’s lead.

Update now!

That’s Yoast SEO 10.0 for you. We’ve revamped the SEO analysis and made it more relevant and helpful for you. We’ve enriched the feedback you get, so you can improve your content in a more natural, realistic way. Enjoy this new release! As always, we’re open to feedback and we’ll continue to fine-tune our releases based on user feedback.

We’d like to thank all participants in our beta test and, of course, you, for using Yoast SEO!

Coming up next!

38 Responses to Yoast SEO 10.0: Meet the new SEO analysis

  1. vignesh
    vignesh  • 5 years ago

    i am using avada theme, avada builder is not showing after yoast 10 update, can you check the issue

  2. Susie Rodena
    Susie Rodena  • 5 years ago

    How can I get the sitemap file to add to google search console. You got this option before and now its gone.

  3. Yolcu
    Yolcu  • 5 years ago

    I’ve had a Google ranking loss. Yoast 7.0 also had the same problem…

    it was very bad. My visitors have reduced 80%

  4. Emile Leus
    Emile Leus  • 5 years ago

    Hi people,

    Since the last update I get the message on all my pages:

    1. Single title: H1s should only be used as your main title. Find all H1s in your text that isn’t your main title and change them to a lower heading level!

    I never had this and I only use 1 H1 header and the rest is H2. H3 or higher etc.

    Also all my pages:

    2. Keyphrase in the introduction: Your keyphrase or its synonyms do not appear in the first paragraph. Make sure the topic is clear immediately.

    Even when I do this it is still appearing. what next?

    I use “Thrive Architect”

    With regards,

    Emile Leus

    • Edwin Toonen

      Hi Emile. The single h1 assessment is new. It checks whether you are using h1’s correctly. In your case, it could be that your theme uses multiple h1’s. See the source code of your article page, search for h1 and see if there a two (or more) different h1’s.

      Regarding the second issue, could you send me your text so I can check what’s going on?

  5. Manoj
    Manoj  • 5 years ago

    Should I add outbound do follow links (at least one) in every blog post? Why this strategy is not passing link juice to others?

    • Edwin Toonen

      Hi Manoj. It’s not mandatory, you can do whatever you want. This isn’t to boost your rankings, rather than keep the open web healthy.

  6. Ryan
    Ryan  • 5 years ago

    Seem to be having XML sitemap issues on my site since the update. Anyone else with this issue?

  7. Josh
    Josh  • 5 years ago

    After updating to Local SEO 10.0 I get the following error in backend:

    Did not parse stylesheet at ‘https://example.com/wp-admin/widgets.php’ because non CSS MIME types are not allowed in strict mode.

    Now widgets and theme options are broken. Disabling local seo gets my site back to normal. The previous version of local SEO did not produce this error.

    • Edwin Toonen

      Hi Josh. Sorry to hear that. We’ve updated the plugin to 10.0.1, could you please check if the latest release works for you?

      • Jana Friedrich
        Jana Friedrich  • 5 years ago

        Sry, I do not see a version 10.0.1. Neither in my wp plugin list (cache cleared, etc.) nor in myYoast downloads. All is stil 10.0.
        Is the update available, yet?

        • Edwin Toonen

          Hi Jana, I was talking about the Local SEO plugin. There’s no 10.0.1 of Yoast SEO itself.

      • Josh
        Josh  • 5 years ago

        Thanks a lot for this quick fix Yoast Team!
        I can happily confirm 10.0.1 fixed this error for me.

  8. IJ Printer Driver
    IJ Printer Driver  • 5 years ago

    i updated to the yoast v10.0 on my site, but The keyphrase density look different than before. Would my articles must be edited at all??

    • Edwin Toonen

      Only if you want to. You don’t need to do anything ;)

  9. Marian
    Marian  • 5 years ago

    Having a difficulties with Fusion builder after new yoast update

  10. Lucky
    Lucky  • 5 years ago

    I always using yoast seo for my 3 of my website indonesian language.Thanks yoast For support my website

  11. Margriet
    Margriet  • 5 years ago

    Interesting but why can I not (yet) update to this version?

    • Margriet
      Margriet  • 5 years ago

      Found the answer (looked on a site not on WP5.0)

      • Arnold
        Arnold  • 5 years ago

        Nice. I had the same. Could you share how you did it?

        Thanks in advance!

  12. Pankaj Verma
    Pankaj Verma  • 5 years ago

    I am facing a problem in the classic editor after new update of Yoast 10.0. No readability or SEO score is displayed, the Yoast SEO section is blank and also my classic editor is not working properly. Please help what to do.
    Hope you reply soon!

    • Edwin Toonen

      Hi Pankaj. Sorry to hear that. Are you using the OneSignal Push Notification plugin by any chance? If so, there was a bug in that plugin that crashed Yoast SEO. Please update that plugin to the latest version.

    • Maddy Sellers
      Maddy Sellers  • 5 years ago

      Did you entered the focus keyword (keyword which you are targeting) in the focus keyword section. Because without focus keyword Yoast will not show you any data about SEO.

  13. wtechniblog
    wtechniblog  • 5 years ago

    Sorry but it is having error in my 2 websites. And i checked it in freinds website also new update is having error.

    • Edwin Toonen

      Hi. Can you give me some more information please?

      • Wasim Akram
        Wasim Akram  • 5 years ago

        Sir Yoast seo features are not visible below the post. And when I m deactivating classic editor plugin it is visible. Please fix this issue.

        • Edwin Toonen

          Hi Wasim. Sorry to hear that. Are you using the OneSignal Push Notification plugin by any chance? If so, there was a bug in that plugin that crashed Yoast SEO. Please update that plugin to the latest version.

  14. Pawan Phayel
    Pawan Phayel  • 5 years ago

    I am facing problem in classic editor after new update of Yoast. The editor is not working properly.

    • Thang Ngo
      Thang Ngo  • 5 years ago

      Same here. Yoast SEO not shown on product editor which using classic editor (im using woocommerce).

    • Edwin Toonen

      Hi Pawan. Sorry to hear that. Are you using the OneSignal Push Notification plugin by any chance? If so, there’s a bug in that plugin that crashes Yoast SEO. Please disable that plugin until it’s fixed. See here: https://github.com/Yoast/wordpress-seo/issues/12418

      • Thang Ngo
        Thang Ngo  • 5 years ago

        Thank you, Edwin. The solution has fixed my problem.

      • Pankaj Verma
        Pankaj Verma  • 5 years ago

        Thanks edwin. I uinstall onesignal plugin and yoast seo is working again.

        • Edwin Toonen

          You’re welcome!

      • Robert
        Robert  • 5 years ago

        Thank you that worked for me! They did release an update today but the only way to get it working is to deactivate for now.

  15. Ben
    Ben  • 5 years ago

    This looks like an exciting update! Are there any breaking changes that we should be aware of?