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Aman Soni

Hi, I’m Aman, a Senior Content Writer at Yoast. Yoast has been synonymous with the word digital marketing since the beginning of everything SEO. It has been an ever-present, like an omnipotent, all-knowing SEO plugin, the first one I ever used. Now, I am delighted and also in awe that I work for the very brand which I so revered! I work, read, write, swim, hike and make things happen.

I began writing when I was about 19, not knowing that this quiet interest in weaving words would one day turn into a profession. From creating poetry to building content pieces for industries as diverse as real estate, healthcare, technology, and finance, I’ve seen how the art of storytelling transcends sectors. With curiosity guiding me, I have pivoted through different domains, starting my academic journey in Company Secretary studies, then shifting into digital marketing roles, and finally discovering my niche in content writing, strategy, and creation. Before diving into content in a full-time role, I spent a few years in digital marketing, earning my footing in SEO, social media marketing, and campaign management.

Beyond work, I am deeply passionate about travel and self-discovery. My travels across India have not only exposed me to various cultures but also shaped my perspective on life, resilience, and adaptability. I also enjoy fitness, philosophy and books, snooker, swimming, and other passing interests that keep me grounded and fuel my creativity. For me, every project, whether professional or personal, is an opportunity to learn, reflect, and grow.

Yoast vs Rank Math: Choosing the right WordPress SEO plugin for your business  

16 January 2026 Aman Soni

Selecting an SEO plugin for your WordPress site is one of the most important decisions you’ll make for your online presence. It’s not just about installing software; it’s about choosing a long-term partner that will grow with your business, adapt to changing search algorithms, and support you in the age of AI. While the market offers several options, understanding what truly matters is […]

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Yoast vs Rank Math: Choosing the right WordPress SEO plugin for your business  

The psychology of scannable content and bullet points

17 October 2025 Aman Soni

Your content has 15 seconds. That’s it. In those precious moments, your reader’s brain makes a critical decision: scan or abandon. The statistics are sobering. Users read only 20-28% of webpage content, spending an average of 15 seconds on a page before deciding whether to stay or leave. Yet many content creators still write as if […]

Read: "The psychology of scannable content and bullet points"
The psychology of scannable content and bullet points

Go beyond CTR with 6 AI-powered SEO discoverability metrics

29 September 2025 Aman Soni

Thanks to AI-generated answers, CTRs are failing fast, and even page-one rankings no longer guarantee clicks. Google’s top organic results saw a 32% CTR drop after AI Overviews launched, plummeting from 28% to 19%. Position #2 fared even worse, with a 39% decline. Meanwhile, 60% of searches in 2024 ended without clicks; also, the projections […]

Read: "Go beyond CTR with 6 AI-powered SEO discoverability metrics"
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Go beyond CTR with 6 AI-powered SEO discoverability metrics

Ecommerce copywriting tips & frameworks that convert [+a free checklist]

1 September 2025 Aman Soni

Product pages. Ads. Emails. Headlines. Every word you publish either builds momentum or loses it. Great ecommerce copy does more than describe a product. It earns trust, sparks emotion, and clears doubt. Most importantly, it helps someone say yes with confidence. This guide includes 20 practical, proven tips to sharpen your copy across strategy, product pages, persuasion, […]

Read: "Ecommerce copywriting tips & frameworks that convert [+a free checklist]"
Ecommerce copywriting tips & frameworks that convert [+a free checklist]

10 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue   

4 August 2025 Aman Soni

Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required results? But what about organic traffic? That’s free […]

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10 Yoast WooCommerce SEO features to boost Black Friday rankings and revenue