SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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YoastCon interview with Michiel and Marieke

5 October 2017 by Edwin Toonen » - 3 Comments

marieke van de rakt & michiel heijmans

November 2, 2017. This date has been etched in the collective Yoast agenda’s for some time now. If you haven’t guessed, it’s when the second edition of the YoastCon SEO conference takes place. This practical conference is aimed at every site owner, business manager, content editor or anyone remotely making money with a site and »

Category: WordPress
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SEO basics: what are user signals?

4 October 2017 by Marieke van de Rakt » - 13 Comments

What are user signals?

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know »

Categories: Analytics, SEO basics
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An alternative approach to Gutenberg

3 October 2017 by Joost de Valk » - 74 Comments

There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think »

Category: WordPress

How to avoid common SEO mistakes

3 October 2017 by Michelle Foolen » - 26 Comments

avoid these common SEO mistakes

A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on »

Category: SEO basics
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Ask Yoast: www or no www?

2 October 2017 by Joost de Valk » - 14 Comments

Ask Yoast: www or no www?

If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these »

Category: Technical SEO
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Ask Yoast case study: SEO for a property inspector

29 September 2017 by Meike Hendriks » - 4 Comments

Ask Yoast Case study: SEO for a Real estate

In this new Ask Yoast case study we’ll focus on an Australian real estate company: Building Properties Inspections Melbourne. This company specializes in building and pest inspections and provides its customers with reports, containing all the details of those inspections. What kind of customer makes use of these services? You could think of people who »

Category: Content SEO
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How to improve WordPress search

28 September 2017 by Jimmy Comack » - 17 Comments

about headlines and taglines

The default WordPress search functionality is certainly lacking in areas. Although changes were made in 2013 to improve it, there are still a few areas where WordPress could use some help. It is, however, relatively easy to improve WordPress search by adding a few pieces of code. Here, I’ll list some of the methods you could »

Category: WordPress
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SEO for non-profits

27 September 2017 by Marieke van de Rakt » - 2 Comments

Non-Profit SEO

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases »

Category: Content SEO
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Managing access to Yoast SEO with SEO roles

26 September 2017 by Edwin Toonen » - 1 Comment

top wordpress plugins

With the release of Yoast SEO 5.5 comes a great new feature: SEO roles. A site admin can now determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer »

Category: WordPress
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Yoast SEO 5.5: Introducing SEO roles

26 September 2017 by Edwin Toonen » - 1 Comment

yoast seo 5.5

We’ve got good news for site managers and site owners: Yoast SEO 5.5 now supports SEO roles. It’s no longer all or nothing for users of Yoast SEO because two new roles with several capabilities let you make more deliberate decisions about who has access to what SEO settings in the backend. By using a »

Category: Announcements
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