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Yoast SEO 6.3: Giving you more context

13 February 2018 by Edwin Toonen - 17 Comments

Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of …

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yoast seo 6.3 fi

How to measure the success of your content SEO strategy?

12 February 2018 by Marieke van de Rakt - 15 Comments

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established …

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measure the success of your content seo strategy


How to create SEO-friendly copy in a foreign language

8 February 2018 by Marieke van de Rakt - 9 Comments

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …

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Copywriting in a foreign language

Ask Yoast case study: Appealing content for a real estate site

8 February 2018 by Meike Hendriks - 4 Comments

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …

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optimizing your real estate site case

SEO copywriting for multilingual and multi-regional sites

7 February 2018 by Jesse van de Hulsbeek - 12 Comments

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …

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keyword research for ecommerce

New online SEO training: Multilingual SEO

7 February 2018 by Jesse van de Hulsbeek - 4 Comments

Today marks the release of our new multilingual SEO training. If you have or maintain websites in multiple languages or meant for different regions, this course on international SEO is indispensable. By implementing the advice given in this training, Google will send your users to the correct site automatically. This is often done wrong, but …

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Multilingual SEO training


Checking mobile site speed and SEO with Google Lighthouse

6 February 2018 by Edwin Toonen - 3 Comments

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark …

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Category: Technical SEO
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measure mobile site speed google lighthouse

What’s the difference between an H1 heading and the SEO title?

5 February 2018 by Marieke van de Rakt - 19 Comments

Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading …

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difference between H1 and SEO title