SEO blog

We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed …

The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics …

We are thrilled to announce the release of Yoast SEO 20.0. This release features a brand-new, state-of-the-art settings interface that takes your SEO work to the next level. We took great care to design an interface that’s logical and easy while simultaneously fully featured. This user interface brings Yoast SEO ahead of the curve and …

So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …

There are two types of search: the regular organic search results and the local ones. Whenever you search for something that might have a local intent, Google will tailor its results around that query. That part is called local search, and when you try to rank your business in the local search results, you are …

Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be segmented by video search specifically. In this post, we’ll provide a quick summary of how …

Last year, we launched the inclusive language analysis to help you open up your content to a broader audience. It’s been well-received, with thousands of people already using it to help improve their content. The analysis is free for everyone, so try it if you haven’t. In Yoast SEO 19.14, we’re improving the analysis. Why …

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? …

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye …

Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check your page speed and which tools can help you do just that. Read on! Why is page speed important for …