SEO blog archives - Page 2 of 84

Holiday season SEO: start preparing NOW!

2 October 2018 by Michiel Heijmans - 3 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out …

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Categories: Content SEO, eCommerce
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The 6 most common SEO mistakes and how to avoid them

1 October 2018 by Michelle Foolen - 33 Comments

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

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Category: SEO basics
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SEO basics: SEO mistakes

Ask Yoast: Can I repost my guest-authored content?

28 September 2018 by Joost de Valk - 8 Comments

Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might …

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Start contributing to open source: Pro tips from Felix

28 September 2018 by Marieke van de Rakt - 1 Comment

Two weeks ago, Joost shared his vision on open source. Today, we introduce yet another WordPress fanatic: Felix Arntz. As a freelancer Felix works part-time for Yoast. Half of that time he’s working on and consulting with the SEO plugin, and the other half Yoast sponsors him to contribute to WordPress core, mainly focusing on …

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Category: WordPress
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Open Source

Caroline’s Corner: How to stay unique despite being one of many bloggers in your niche

27 September 2018 by Caroline Geven - 28 Comments

There have been moments in the past year that I wanted to quit my blog. My inner critic would tell me I wasn’t good enough to play with the big bloggers out there and I would tell myself over and over again the blogging world is oversaturated and in particular the mom blog niche. Instead …

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Caroline's Corner

Google at 20: Journeys, AI-driven results and visual search

26 September 2018 by Edwin Toonen - 13 Comments

It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were …

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Google

Yoast SEO 8.3: Community improvements

25 September 2018 by Edwin Toonen - 4 Comments

After introducing a slew of new features, an improved meta box, and fully supporting Gutenberg in the previous three releases, it’s time to take a little breather with Yoast SEO 8.3. That’s not to say that this release is nothing but fluff — one look at the changelog will make you think twice. This release …

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Yoast SEO release 8.3

Annelieke’s Analytics: Check your image search traffic in Google Analytics

24 September 2018 by Annelieke van den Berg - 4 Comments

I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy …

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Category: Analytics
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Google Analytics

Ask Yoast: Disavow backlinks from shady sites?

21 September 2018 by Joost de Valk - 14 Comments

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …

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How to build an FAQ page with Gutenberg and Yoast SEO

20 September 2018 by Edwin Toonen - 12 Comments

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …

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