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Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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SEO basics: What is structured data?

what is structured data and schema.org

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you!  What »

Categories: SEO basics, Technical SEO
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Interview with Marcus Tandler, OnPage.org – YoastCon speaker

marcus tandler seaks at YoastCon

We proudly introduce you to yet another pre-eminent speaker at YoastCon 2017: Marcus Tandler! Marcus, also known as Mediadonis, is co-founder and managing director at OnPage.org. This award-winning SaaS Tech-StartUp helps webmasters make better websites. Marcus started working in the SEO industry about 20 years ago, so he gained a lot of experience over the years. Read in »

Category: Announcements
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Ask Yoast: buy multiple Top Level Domains for SEO?

8 June 2017 by Joost de Valk » - 7 Comments

Ask Yoast: multiple extensions of a domain

When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brandname as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brandname.vip? Does it matter for SEO? We’ll help you make »

Category: Technical SEO
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Yoast SEO 4.9: fixing bugs

7 June 2017 by Joost de Valk » - 8 Comments

yoast seo 4.9 fb

Today, we’re releasing new versions of all our plugins, including Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Read on if you want to »

Category: Announcements
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Blogging: the ultimate guide

How to blog - ultimate guide to blogging

Writing blog posts can be big fun. For some of you, blogging can be quite a challenge as well. What should you write about? What to do if you’re out of inspiration? How do you get engagement on your blog posts? And how do you market and monetize your blog? This ultimate guide covers all »

Category: Content SEO
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Preventing your site from being indexed, the right way

5 June 2017 by Joost de Valk » - 9 Comments

prevent your site being indexed

We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt »

Category: Technical SEO
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Ask Yoast: Not much above the fold in Twenty Seventeen?

2 June 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most »

Category: User eXperience (UX)
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Google Analytics custom dimensions

google analytics custom dimensions

Custom Dimensions is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. What are custom dimensions and how you can use and find them »

Category: Analytics
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How to start writing a blog post?

how to start writing a blog post

It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing »

Category: Content SEO
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Five annoying contact page mistakes

30 May 2017 by Michiel Heijmans » - 44 Comments

contact page mistakes

If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes. Here, we’ll mention the mistakes we find most annoying. And we’re not unique in that. In my previous post about contact pages, I already mentioned that the right content on this page can improve both »

Category: User eXperience (UX)
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