SEO blog archives - Page 2 of 88

The Block Editor/Gutenberg: Why you should be using it

24 October 2019 | 171 Comments | Joost de Valk

At Yoast, we truly believe you should be using the Block Editor (formerly known as Gutenberg) in WordPress, simply because it’s a much better experience than the ‘classic editor’. Unfortunately, when we look at our statistics, we see that a large segment of our users still uses the classic editor. This makes us sad, but …

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Gutenberg




How to create the perfect meta description

18 October 2019 | 11 Comments | Michiel Heijmans

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …

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How to create the right meta description

Google Search Console and the structured data Enhancements report

17 October 2019 | 4 Comments | Edwin Toonen

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …

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google analytics dashboards

Engaging your online audience: 8 practical tips

Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore …

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engage your online audience

Yoast SEO 12.3: Transition words in Hungarian

15 October 2019 | 4 Comments | Edwin Toonen

While some of our checks are independent of languages, Yoast SEO has special skills to adapt the various content analyses to different languages from around the world. In Yoast SEO 12.3, we’re taking the first steps to add another language to the list: Hungarian. In addition, this release features a number of enhancement and fixes. …

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Celebrating 10 years of Yoast: YoastCon 2020!

There were rumors. People were talking. People were asking questions. And now… we can finally tell you all about the next YoastCon! It’s going to be a very special edition. A legendary edition. And, a birthday party! YoastCon 2020 will take place on 24 April 2020. We will celebrate our 10 year anniversary. And… we’d …

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Yoast 10 years