Are Google’s new AI Overviews the future of search?

15 May 2024 Edwin Toonen

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information …

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Are Google’s new AI Overviews the future of search?


How to write better blog posts for your Shopify store

8 May 2024 Edwin Toonen

Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on …

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How to write better blog posts for your Shopify store

Yoast SEO for Shopify receives a brand new overview page

7 May 2024 Beth Parker

Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quick bird’s-eye view of your store’s performance and know exactly where to optimize first! We’ve also fine-tuned the sidebar menu for smoother navigation and …

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Yoast SEO for Shopify receives a brand new overview page

How to get more value from site visitors with A/B testing

6 May 2024 Nino van Tour

Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But do it wrong, …

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How to get more value from site visitors with A/B testing

Yoast SEO 22.6 brings more enhancements

30 April 2024 Edwin Toonen

Yoast SEO 22.6 is out today! This release has many performance and quality-of-life fixes to improve your favorite SEO plugin. Plus, we’re asking you to update your PHP versions. Find out what’s new in this post! Performance enhancements We’ve upgraded the processing of user metadata in this release, leading to improved performance, especially in generating …

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Yoast SEO 22.6 brings more enhancements

Surviving the March 2024 Google core update

25 April 2024 | 1 Comment Edwin Toonen

Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users …

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Surviving the March 2024 Google core update



Yoast SEO 22.5 delivers improvements and fixes

16 April 2024 Beth Parker

Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxonomies and a more effortless user experience overall.  Fine-tuning for taxonomy pages Taxonomy pages, including categories and tags, are crucial in structuring website content, especially for e-commerce platforms. …

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Yoast SEO 22.5 delivers improvements and fixes