SEO blog archives - Page 2 of 88


What is cornerstone content?

20 December 2019 | 8 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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cornerstone content


How to create the right meta description

16 December 2019 | 19 Comments | Michiel Heijmans

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …

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How to create the right meta description


What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | 8 Comments | Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data …

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Yoast SEO 12.7: Cleaning up and fixing bugs

10 December 2019 | 16 Comments | Edwin Toonen

Yoast SEO 12.7 is out today — signaling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. In this post, you’ll find out more about this release. Plus, you can get Yoast …

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What is an XML sitemap and why should you have one?

9 December 2019 | 14 Comments | Meike Hendriks

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what they are and how they help you …

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XML sitemaps

How to use the readability analysis

5 December 2019 | 21 Comments | Edwin Toonen

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …

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Content analysis FI

New Google Search Console report checks site speed

4 December 2019 | 12 Comments | Edwin Toonen

Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. Not too long ago it was a couple of new structured data reports and today we’re talking about an enhancement report dedicated to site speed. It’s important to have a fast site and Google’s new tool helps you monitor …

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