Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …Read: "SEO copywriting and writing for sales"
SEO blog archives - Page 2 of 91
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.Read: "Complete beginner’s guide to SEO"
At Yoast we love WordPress for multiple reasons. That’s why we decided to make a series of articles about the reasons we love WordPress, starting with an important one: user-friendliness. I’ve tried my share of closed and open-source content management systems. From simple text file based systems 20 years ago to in-house developed closed source …Read: "Why we love WordPress: User-friendliness"
It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it …Read: "What is a progressive web app (PWA)? Why would you want one?"
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …Read: "How to get blog post ideas: 11 tips to find inspiration"
Site speed is one of the factors which determines whether you get a good ranking in Google. Site speed is a ranking factor, and its importance keeps growing. For starters, a fast website provides a much better user experience than a slow one. Research has shown time and again that people don’t buy as much from …Read: "Improving site speed: tools and suggestions"
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice …Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a …Read: "5 tips for writing readable blog posts"
Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s …Read: "Low-budget branding for small businesses"
Today is a special day. Today, a project we’ve been working on for a year sees the light of day. Yoast SEO 14.0 rewrites the playbook on how a WordPress SEO plugin can work. Thanks to an approach we call indexables, we bring you a much faster experience and a new foundation that helps us …Read: "Yoast SEO 14.0: Much faster thanks to ‘indexables’"