SEO blog

October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. …

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it can provide even better content the …

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting improvement for Slack users — better visibility for your content when your URL is shared on Slack. Last but not least, we improved the performance …

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. …

Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!

If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that …

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of …

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.