SEO blog archives - Page 2 of 89

Coming up with a clear and catchy URL can be quite hard. Sometimes, you might think of a better URL right after you’ve published your post or page. So, what do you do then? If you are not careful, you could mess up your SEO with 404 errors. But don’t worry, we’ll tell you the …

Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But, there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? Let’s find all about the most important features that …

Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. In addition, we’re also updating our Local SEO plugin to version 12.7 and WooCommerce SEO to 12.5. Let’s go over a couple of changes in …

Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you …

On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called zero-click searches. Find out all about on-SERP SEO in this article. Rise of the zero-click search Rand Fishkin of …

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …

If you want to get more clicks from Google, you need to optimize what your site looks like in the search results. The Yoast SEO plugin has a Google preview (FKA the snippet preview); a simulation of what your post will look like in those results. Here, we explain how to use that Google preview to …

Social media is not to be ignored these days: it’s everywhere! So, when you’re working on building and growing your website, you need to take social media into account. Not sure why? Check out how social media can influence your SEO. Now, where do you begin? In this post, we’ll walk you through the steps …

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Writing blog posts can be great fun. But, sometimes blogging can be quite a challenge as well. You may even wonder whether your website should have a blog at all. And, what should you write about? What do you do if you’re out of inspiration? How do you get engagement on your posts? And, how …