What does the synonyms feature do?

Using synonyms in your copy benefits readers and SEO. In Yoast SEO Premium you can add synonyms to your keyphrase.  The premium analysis will recognize this synonym. Therefore it will prevent you from repeating the same keyphrase over and over. Not only readers will like this, but it will also help Google to better understand what your content is about.

Write even better copy for readers and SEO

  • Use synonyms to help Google understand your topic
  • Write engaging copy by using synonyms
  • Know where to use synonyms and where to use your keyphrase
  • No need to force in your keyphrase to get a green bullet

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Make your text easier to read by using synonyms

If you want to write an article that is nice and easy to read, you’ll probably use synonyms of your focus keyword throughout your text. That’s excellent because repeating your exact focus keyphrase often impairs readability. Using synonyms is a way to help users understand your copy better and search engines will recognize these synonyms too. They’ll understand your text is still on topic!

For instance, if you want to optimize for [dog game], you could, and probably will use [dog sport] as a synonym now and then. This will make your text a much nicer read!

In Yoast SEO Premium you can add these synonyms of your focus keyphrase, and we’ll be able to see if you’ve used those synonyms in, for instance, your meta description, introduction, subheadings, or image alt text. Moreover, our keyphrase distribution check will reward you for alternately using your keyphrase and its synonyms throughout your text.

How do you add synonyms?

Adding synonyms is easy! Just enter them in the field below your related Keyphrase!

adding synonyms with Yoast SEO

This infographic summarizes the entire concept of synonyms, related keywords and word forms. Together these features form the Yoast SEO Premium analysis: a feature almost just as smart as Google!

Yoast SEO word forms infographics

Learn more about this feature

In the video below, we explain all about how this feature works. Check it out!

Pretty nifty right? And you can have this too! Check out if this Premium analysis is available for your language.

Unlock these features in Yoast SEO Premium

Get the premium content analysis and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $99 / year (ex VAT)

Also available in Yoast SEO for Shopify

This feature is also available in Yoast SEO for Shopify. Read more on this feature and how it is adapted for use in online stores.

Overview of all features for Yoast SEO for Shopify.


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