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Everything you need to know about SEO and related topics

SEO blog

Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.

Latest posts on our SEO blog

December 2022

28 December 2022 Edwin Toonen

SEO in 2023: Your chance to shine!

27 December 2022 Edwin Toonen

How to check page speed: tools and suggestions

what is link building
22 December 2022 Willemien Hallebeek

What is link building in SEO?

Illustration of fresh content
21 December 2022 Edwin Toonen

Don’t relabel your old content as new; it’s a lousy SEO tactic

20 December 2022 Edwin Toonen

Yoast SEO 19.13: Fixing a breaking issue in Gutenberg

14 December 2022 Marieke van de Rakt

What is site structure and why is it important?

13 December 2022 Sam Alderson

Inclusive language and SEO: Does inclusive language help you rank?

13 December 2022 Camille Cunningham

New in Yoast SEO Free: the inclusive language analysis

08 December 2022 Cindy Paul

What is natural writing?

08 December 2022 Ari Stathopoulos

A month with the WordPress Core team – November 2022

07 December 2022 Phil Nottingham

Common rel=”canonical” errors in video SEO

01 December 2022 Amy Lees

SEO, Schema, and the future of search

November 2022

29 November 2022 Edwin Toonen

Yoast SEO 19.11: Upgrading your SEO data

24 November 2022 Marieke van de Rakt

Sustainable SEO: How to focus on a lasting SEO strategy

23 November 2022 Marieke van de Rakt

How to write naturally beyond exact keyword matching

17 November 2022 Phil Nottingham

How to use the new video indexing report in Google Search Console

11 November 2022 Jono Alderson

How to get creative with content: An interview with Hannah Smith

10 November 2022 Carolina Nymark

A week with us: WordPress 6.1 and 6.1.1

09 November 2022 Marieke van de Rakt

5 blog topic ideas for your ecommerce site

local seo
08 November 2022 Edwin Toonen

Local ranking factors that help your small business’ SEO

08 November 2022 Edwin Toonen

Yoast SEO, Local SEO, and WooCommerce SEO updates

Illustration of someone in a Yoast uniform looking at a machine with the WordPress logo on it
04 November 2022 Edwin Toonen

Performance improvements in WordPress 6.1: enhanced database peformance and more

03 November 2022 Jono Alderson

What is page speed, and how does it influence SEO?

02 November 2022 Amy Lees

WordPress 6.1: Enhancing the full-site editing experience

October 2022

27 October 2022 Phil Nottingham

How to make YouTube videos responsive

25 October 2022 Edwin Toonen

Yoast SEO: Enhanced support for Google Site Names

20 October 2022 Marieke van de Rakt

What is structured data?

we love WordPress featured image
20 October 2022 Sergey Biryukov

A week with us: WordPress 6.1 RC1 & RC2

19 October 2022 Amy Lees

How to get similar pages ranking

18 October 2022 Cindy Paul

UX copywriting: 5 writing tips to improve user experience

13 October 2022 Marieke van de Rakt

How to write a blog post: A step-by-step guide from preparation to publication

12 October 2022 Willemien Hallebeek

What is UX (and why bother)?

11 October 2022 Edwin Toonen

Yoast SEO 19.8: Schema improvements and enhancements

featured image wordpress core team post
06 October 2022 Ari Stathopoulos

A week with us: WP 6.1-beta3

06 October 2022 Phil Nottingham

How to add video content to Shopify

September 2022

29 September 2022 Carolina Nymark

A week with us: Beta x 2

22 September 2022 Amy Lees

Traffic dropping? How to determine the cause and fix it

product page SEO and UX - beware of the panda and penguin
20 September 2022 Edwin Toonen

Product identifiers like SKU and GTIN are essential for ecommerce SEO

20 September 2022 Edwin Toonen

New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check

Writing a readable blog post
16 September 2022 Marieke van de Rakt

5 tips for writing readable blog posts

13 September 2022 Camille Cunningham

10 tips to improve the quality of your page

Branding favicon
12 September 2022 Edwin Toonen

How to change your favicon in WordPress: a step-by-step guide

08 September 2022 Phil Nottingham

Site speed tips for faster video loading

08 September 2022 Camille Cunningham

Make satisfying content by managing users’ expectations

site speed and AMP
08 September 2022 Edwin Toonen

5 ways to improve your Core Web Vitals

08 September 2022 Ari Stathopoulos

A week with us: Yoast Contributor day and more!

Mobile content
07 September 2022 Edwin Toonen

Google Discover: What it is and how to get your content in

01 September 2022 Edwin Toonen

How to get ratings and reviews for your business

August 2022

Ask Yoast: technical SEO
25 August 2022 Edwin Toonen

What’s technical SEO? 8 technical aspects everyone should know

25 August 2022 Sergey Biryukov

A week with us: Twenty Twenty-Three, Gutenberg, PHP 8.2, and more

24 August 2022 Jono Alderson

Is your site the victim of internal site search spam?

23 August 2022 Edwin Toonen

Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

Google
19 August 2022 Edwin Toonen

Google to launch Helpful Content Update to diversify search results

18 August 2022 Edwin Toonen

Open-source software, open Schema protocol!

16 August 2022 Edwin Toonen

Putting local stadiums, aquariums, and museums on the map with Yoast Local SEO

XML sitemaps
11 August 2022 Edwin Toonen

What is an XML sitemap and why should you have one?

10 August 2022 Willemien Hallebeek

Hosting guide: how to pick the right host for your site

09 August 2022 Edwin Toonen

Meet the front-end SEO inspector in Yoast SEO Premium

09 August 2022 Edwin Toonen

Yoast SEO Premium 19.1: new front-end SEO inspector

What is UX?
07 August 2022 Edwin Toonen

Page experience: a Google ranking factor

03 August 2022 Phil Nottingham

Google Video vs. Bing Video: How do they rank videos?

What is WordPress?
03 August 2022 Edwin Toonen

What is WordPress?

02 August 2022 Fleur Heesen

Out now: Two technical SEO courses on hosting and crawlability

July 2022

29 July 2022 Willemien Hallebeek

How to use emojis in your page title and meta description💡

28 July 2022 Carolina Nymark

A week with us: 40 commits and 40 degrees

make your site stand out in search results
27 July 2022 Edwin Toonen

How to use the search appearance preview in Yoast SEO

26 July 2022 Willemien Hallebeek

Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

20 July 2022 Marieke van de Rakt

Schema – why you NEED Yoast SEO to do it right!

19 July 2022 Edwin Toonen

You can now buy Yoast SEO Premium on WordPress.com

14 July 2022 Ari Stathopoulos

A week with us: A WP minor release and Gutenberg

13 July 2022 Edwin Toonen

Things we don’t do in Yoast SEO and why

12 July 2022 Edwin Toonen

The word complexity assessment in Yoast SEO Premium

12 July 2022 Edwin Toonen

Yoast SEO 19.3: Schema improvements, new word complexity assessment

07 July 2022 Phil Nottingham

Beyond YouTube: Other sites to post your videos

SEO news featured image
01 July 2022 Willemien Hallebeek

What’s new in Google News – with Barry Adams

June 2022

30 June 2022 Sergey Biryukov

A week with us: Saying goodbye to Justin

28 June 2022 Edwin Toonen

We’re launching an IndexNow integration in Yoast SEO

28 June 2022 Edwin Toonen

Yoast SEO 19.2: IndexNow, crawl settings, and WordProof

23 June 2022 Edwin Toonen

IndexNow: What it is and how it benefits you

22 June 2022 Edwin Toonen

How to choose a focus keyphrase for product descriptions

21 June 2022 Willemien Hallebeek

SEO basics: What is content pruning?

Yoast SEO Schema FI
16 June 2022 Joost de Valk

Why Schema needs to be a graph

WordPress storytelling featured image
16 June 2022 Justin Ahinon

A week with us: after WordCamp Europe

14 June 2022 Edwin Toonen

Global identifiers on variable products with WooCommerce SEO

14 June 2022 Edwin Toonen

Yoast SEO 19.1 & Premium 18.7: More crawl settings

SEO for boring products
09 June 2022 Camille Cunningham

How to do SEO for boring products

improve your SEO strategy
08 June 2022 Marieke van de Rakt

How to adapt your content SEO strategy

Checkout page UX optimize your shopping cart
07 June 2022 Amy Lees

Boost your checkout page UX: Vital tips for online stores

03 June 2022 Carolina Nymark

A week with us: WordCamp Europe

Accessibility matters
02 June 2022 Sam Alderson

Accessibility in social media

WordPress SEO: The definitive guide
01 June 2022 Joost de Valk

WordPress SEO: the definitive guide

May 2022

31 May 2022 Edwin Toonen

Yoast SEO 19.0: Optimize crawling and Bing discoverability

30 May 2022 Edwin Toonen

7 ways to increase sales by creating trust

25 May 2022 Edwin Toonen

WordPress 6.0: A major release with major improvements

24 May 2022 Phil Nottingham

YouTube SEO in 5 minutes

23 May 2022 Camille Cunningham

Our first-time configuration helps Google understand your site!

Word forms
23 May 2022 Marieke van de Rakt

Premium SEO analysis: As smart as Google

19 May 2022 Ari Stathopoulos

A week with us: Yoast Contributors Day

19 May 2022 Edwin Toonen

How to handle out-of-stock products for ecommerce SEO

18 May 2022 Nino van Tour

Yoast SEO for Shopify and Shopify – May update

17 May 2022 Edwin Toonen

Yoast SEO 18.9: Updating the first-time experience

proper link building
09 May 2022 Marieke van de Rakt

Link building from a holistic SEO perspective

06 May 2022 Edwin Toonen

Yoast SEO 18.8: XML sitemap improvements

featured image wordpress core team post
05 May 2022 Sergey Biryukov

A week with us: WordPress 6.0 RC1

04 May 2022 Camille Cunningham

How the right Shopify SEO tools can boost your traffic

03 May 2022 Willemien Hallebeek

Update or delete? Cleaning up old content on your site

03 May 2022 Edwin Toonen

Yoast SEO 18.7: Schema improvements

April 2022

WordPress storytelling featured image
28 April 2022 Justin Ahinon

A week with us: WordPress 6.0 Betas

26 April 2022 Edwin Toonen

10 reasons why you should use WordPress

25 April 2022 Phil Nottingham

The 5 most important YouTube metrics for SEO

21 April 2022 Sam Alderson

10 copywriting tips for social media

20 April 2022 Marieke van de Rakt

Clean up your old content with our SEO workout!

19 April 2022 Nino van Tour

New in Yoast SEO for Shopify: Show rating in the search results

19 April 2022 Edwin Toonen

Yoast SEO 18.6: Continuing with fixes and enhancements

featured image guide on ecommerce usability
13 April 2022 Amy Lees

How to become a Shopify SEO expert

12 April 2022 Amy Lees

The call to action: Where do you want me to click?

11 April 2022 Amy Lees

Yoast Diversity fund: updates from Mary, Abel, and David

featured image guide on ecommerce usability
07 April 2022 Camille Cunningham

How to add a blog to your Shopify store

07 April 2022 Carolina Nymark

A week with us: WordPress 6.0 feature freeze is getting closer

featured image blog post youtube keyword research
05 April 2022 Phil Nottingham

How to make a video to promote your business

05 April 2022 Edwin Toonen

Yoast SEO 18.5: More fixes and enhancements

04 April 2022 Amy Lees

Yoast Diversity fund: updates from Milana, TC, and Estela

March 2022

how to optimize your food blog
31 March 2022 Camille Cunningham

SEO for food bloggers: how to rank your food blog

29 March 2022 Marieke van de Rakt

How to rank high in Google

24 March 2022 Ari Stathopoulos

A week with us: WordPress 5.9.2, E2E tests and more

22 March 2022 Edwin Toonen

Yoast SEO 18.4.1: Available now

17 March 2022 Amy Lees

Get more sales on Shopify with these 14 tips

Illustration of fresh content
16 March 2022 Marieke van de Rakt

Keep your content fresh and up to date!

featured image video SEO
15 March 2022 Phil Nottingham

How many YouTube tags should you use?

start your website from an SEO perspective: technical pointers
10 March 2022 Cindy Paul

Why should you optimize your content for search engines?

illustration of a woman working on WordPress
10 March 2022 Sergey Biryukov

A week with us: WordPress 6.0, web fonts API, and internal projects

featured image keyword research for Shopify or WooCommerce store
09 March 2022 Edwin Toonen

Keyword research for your Shopify or WooCommerce store

08 March 2022 Edwin Toonen

Yoast SEO 18.3: More fixes and enhancements

featured image outbound links blog
02 March 2022 Edwin Toonen

Do outbound links matter for SEO?

Yoast SEO friendly copy in foreign language
01 March 2022 Joost de Valk

hreflang: the ultimate guide

February 2022

24 February 2022 Justin Ahinon

A week with us: WordPress 5.9.1 is released

22 February 2022 Edwin Toonen

Yoast SEO 18.2: Another round of fixes

featured image blog on homepage SEO
21 February 2022 Camille Cunningham

Homepage SEO: Does it exist?

17 February 2022 Camille Cunningham

How to build exceptional product pages in Shopify

17 February 2022 Carolina Nymark

A week with us: WordPress 5.9.1 Release Candidate and e2e test migration

illustration of cornerstone content
15 February 2022 Marieke van de Rakt

What is cornerstone content?

XML sitemaps
14 February 2022 Edwin Toonen

Indexing in Yoast SEO: What pages to show in Google’s search results

how to use storytelling
12 February 2022 Edwin Toonen

How to add focus to your text with Yoast SEO Insights

10 February 2022 Ari Stathopoulos

A week with us: A recap of last week’s contributor day

08 February 2022 Edwin Toonen

Yoast SEO 18.1: More fixes and enhancements

03 February 2022 Sergey Biryukov

A week with us: Preparing for WordPress 5.9.1 and Yoast contributor day

02 February 2022 Marieke van de Rakt

How to write an SEO-friendly conclusion

category and tag pages
01 February 2022 Camille Cunningham

Taxonomy SEO: How to optimize your categories and tags

January 2022

31 January 2022 Thijs de Valk

How to get your Shopify store on Google 

WordPress Gutenberg blocks
27 January 2022 Carolina Nymark

What is full site editing (FSE) in WordPress?

27 January 2022 Justin Ahinon

A week with us: WordPress 5.9 is out

26 January 2022 Amy Lees

WordPress 5.9 is here, now with full site editing!

25 January 2022 Edwin Toonen

Yoast SEO 18.0: Fixes and enhancements

24 January 2022 Edwin Toonen

How to write great product descriptions in Shopify

Illustration of someone in a Yoast uniform looking at a machine with the WordPress logo on it
21 January 2022 Justin Ahinon

Finding my space and my routine while contributing full-time to WordPress

Illustration of someone in a Yoast uniform looking at a machine with the WordPress logo on it
20 January 2022 Carolina Nymark

A week with us: WordPress 5.9 on the finishing line

featured image Yoast SEO is coming to Shopify
18 January 2022 Joost de Valk

Today we’re officially launching Yoast SEO for Shopify

featured image video SEO
17 January 2022 Phil Nottingham

How to optimize an auto-playing background video in WordPress

13 January 2022 Ari Stathopoulos

A week with us: The release of WordPress 5.9-RC2

featured image Wincher integration in Yoast SEO
11 January 2022 Camille Cunningham

Yoast SEO 17.9: Track the performance of your keyphrases with Wincher

05 January 2022 Marieke van de Rakt

How to start a blog

04 January 2022 Thijs de Valk

Yoast SEO for Shopify! Whaaaaaat? 

featured image Yoast SEO is coming to Shopify
04 January 2022 Joost de Valk

We have big news: Yoast SEO is coming to Shopify!

03 January 2022 Joost de Valk

What’s the X-Robots-Tag HTTP header? And how to use it?