Premium SEO analysis: As smart as Google

Yoast SEO Premium comes with a great functionality that will help you write SEO-friendly texts. We put a lot of work and care into developing it, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will it help you? What’s in it for you?

Google is smart; we need to be smart too!

Google can read texts. It can figure out what a text is about. In the old days, you could stuff your text with keywords to make sure people would find you. But over the years, Google has gotten way smarter and stopped liking keyword-stuffed content. Those kinds of practices make your text a terrible read. Google understands that. So content stuffed with keywords does not rank high anymore. You’ll need to create high-quality content that’s pleasant to read and helpful for users. Using synonyms in your content and writing about related keywords make it pleasant to read and more helpful, and, therefore help you with your SEO!

For instance, if you search for [shoes for dancing], Google shows you results for [dancing shoes], [ballet shoes] and [hip hop shoes] and other types of dancing shoes. The exact focus keyword is not as important as it used to be. In order to optimize a text, you need next level text optimization. You need to include different word forms (plurals, different word order) synonyms and related keywords.

A [shoes for dancing] search shows these results in Google:

If you scroll down you’ll see these ‘regular’ search results:

And a bit further down, you’ll find these related searches:

If you optimize your post in Yoast SEO, you’ll be asked to fill out your focus keyphrase. That’s the search term you want to be found for the most. The focus keyphrase will remain very important. People actually search for that specific term. They expect it to pop up in the search engines and are most likely to click on results with that term.

In the Premium SEO analysis (when you’re writing in English, German, Dutch, French, Spanish, Italian, Portuguese, Czech, Russian, Polish, Swedish, Indonesian, Arabic, Hebrew, Turkish, Norwegian, Slovak, Greek, or Japanese), our plugin automatically detects whether or not you use different word forms of your focus keyphrase. If you’re optimizing for ‘dancing shoes’ for example, our plugin will recognize ‘dancing shoe’ as well.

Besides recognizing the different forms of your keyphrase, we also help you with keyword research! Using multiple keyphrases in a post can significantly help your rankings. We make it easy for you to find related, high-performing keyphrases. Just click the Get related keyphrases button below the Focus keyphrase input field.

That will give you access to the integration we’ve built in cooperation with SEMrush. So, you will need to have a SEMrush account and connect it to Yoast SEO Premium. But don’t worry. We’ll guide you through the process, and you’ll be done in a few steps. After that, you immediately get access to plenty of data on related keyphrases to your focus keyphrase straight in the WordPress editor. In Yoast SEO Premium, you can also add related keywords from the list of suggestions to the SEO analysis with the click of a button.

The SEMrush related keyphrases overlay window
Related keyphrases modal

Besides the keyphrase suggestion, we also let you add up to four related keywords manually by clicking the Add related keyphrases button in the sidebar or the meta box. And there is more! In Yoast SEO Premium you can even add keyphrase synonyms and make your content super engaging. It’s super easy too. Just add your synonyms below your focus keyphrase in the Yoast meta box. Our Premium SEO plugin will help you to write a text that is optimized for Google in 2022!

Why in Premium?

Our free SEO plugin will help you to write an awesome, readable and SEO-friendly text. If you want to go beyond that, you’ll need to go Premium. We’re trying to create software as smart as Google is. That takes a lot of smart and talented people, a lot of effort and resources. We are now able to recognize different word forms in English, German, Dutch, French, Spanish, Italian, Portuguese, Czech, Russian, Polish, Swedish, Indonesian, Arabic, Hebrew, Turkish, Norwegian, Slovak, Greek, and Japanese, and we’re planning on making it available in many more languages.

Taking your SEO copywriting to the next level

High-quality content is now more important than ever since Google have rolled out their Helpful Content Update. The number of online competitors is ever-growing. And with social media referral traffic going down, organic traffic is more important than ever. In order to outrank your competition, you need a kick-ass website with high-quality content. Take your SEO copywriting to the next level.

*We’ve recently introduced a new feature to Yoast SEO – the inclusive language check. It helps you to eliminate non-inclusive words and phrases from your text. If you write more inclusive you’re opening up your content to more people. Check it out!*

Coming up next!

22 Responses to Premium SEO analysis: As smart as Google

  1. Ahad
    Ahad  • 5 years ago

    I have purchased Yoast Premium SEO on my blog.Very useful article for search engine optimizer.

    • Iris Guelen
      Iris Guelen  • 5 years ago

      Great to hear, Ahad! Enjoy :)

  2. Montana
    Montana  • 5 years ago

    Hello i wanted to ask, can you rank on google without backlinks? Cn just on-page seo help you rank on the first page?

  3. Akshay Shambharkar
    Akshay Shambharkar  • 5 years ago

    Very helpful article.
    Thank You Marieke for sharing this.

  4. Ethan Root
    Ethan Root  • 5 years ago

    Very useful article for search engine optimizer. I use Yoast, it is very helpful and covers all types of SEO strategies.

  5. Richard
    Richard  • 5 years ago

    Pretty cool feature.

  6. Peter Arnold
    Peter Arnold  • 5 years ago

    Please can you tell me why when I enter a Keyword, Yoast identifies this with a Red ;-( unhappy face or Orange :-( not so unhappy face.

    No matter what I change the Keyword to, i.e. identical to the slug, meta-data, and or title tag etc I can never get a Green :-) happy face.

    Why is this?

  7. Will Sanio
    Will Sanio  • 5 years ago

    When doing “plus add related Keyphrase”, does that mean we are trying to write the overall article content broadly for multiple main keyword phrases, and including synonyms? –
    – Kind of like a mixture of 2 main phrase categories we are trying to appease at the same time? How should we think of that overall?

    • Marieke van de Rakt

      I think related keywords are keywords surrounding the one you want to be found for. If you want to rank for ‘pencil’, related keywords could be ‘drawing’ and ‘coloring’. Related keywords should add context to your main keyword

  8. Stephen Dunn
    Stephen Dunn  • 5 years ago

    I have purchased Yoast Premium SEO on my blog. Must Yoast Premium SEO be renewed annually?

    • Marieke van de Rakt

      Yes, we have a yearly subsciption model!

      • Gaius
        Gaius  • 5 years ago

        The way I understood it is that there is a one-time payment for the Premium upgrade, which includes 12 months of support. You can then purchase another year of support, but if you do not, you can still use the Premium plugin, just without dedicated support, instead relying on the same Knowledge Base that is being used for the Free version. Is that correct, or did I misunderstand?

  9. Ulf
    Ulf  • 5 years ago

    Well, unfortunately that works much better in languages like English were you separate word parts an put them in line after each other.
    In e.g. German, Swedish “dancing shoes” will be “Tanzschuhe” and “dansskor”, respectively – so Google can’t understand enough to do that iterations. One other shoe example are “finskor” that means classy shoes but also Finnish ladies! Thats why myself, who solely write content in these languages can’t utilize the full advantages with a Premium account today. Will this ever be possible for German or Swedish?
    However, I like Yost for writing SEO-friendlier content. It seems to really work for me.
    Best wishes, Ulf

    • Marieke van de Rakt

      great to hear! thanks for your feedback!

  10. WordPress PlugIn Development India
    WordPress PlugIn Development India  • 5 years ago

    Really a great and well explained post. Thank you for sharing. I liked the example of “Dancing Shoes” and knew a lot about Google content and keyword strategies. It is true that Google does not consider the content with so much keywords so we can go for synonyms and other related keywords.

    • Marieke van de Rakt

      thanks for your feedback. I like to take examples with balletshoes! Have you seen our video about this release on youtube. It features a really cute ballerina!

  11. Julian Ann
    Julian Ann  • 5 years ago

    It always a great experience to use Yoast SEO and as the version update, Users get more features but the lasted Yoast SEO Premium 9.0 will be more amazing.

    • Marieke van de Rakt

      thank you :-)

  12. Saza
    Saza  • 5 years ago

    That means so far for English first right?
    Hopefully it will be in other languages as soon as possible.

    • Marieke van de Rakt

      The word form recognition is complete in English. That does not mean it is completely useless for other languages though. It will detect different word orders in other languages as well. So, if you want to rank for ‘Holiday home Greece’ and you use the words in a different order, our plugin will recognize that in different languages as well. Synoyms and related keywords are not language-specific.

      That being said, we will put effort in making it available for more languages! We have an entire team of linguists on it!

      • Sazzarimma
        Sazzarimma  • 5 years ago

        Thank you so much Yoast. Love u. Yoast and me like rhytm and song. Cant be separated. :)

        • Slih
          Slih  • 5 years ago

          I’m using Yoast SEO Premium, but the Turkish language is nice