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Everything you need to know about SEO and related topics

SEO blog

Are you just getting started or looking for more advanced ways to boost your SEO? Find all the latest news, insights and tips & tricks right here, from SEO basics to deep dives and ultimate guides.

Latest posts on our SEO blog

December 2023

28 December 2023 Edwin Toonen

What is a keyword strategy?

28 December 2023 Camille Cunningham

Make a great website menu for your users and SEO

21 December 2023 Edwin Toonen

SEO in 2024: Four insights from Yoast SEO experts

20 December 2023 Cindy Paul

What is a slug and how to optimize it?

19 December 2023 Camille Cunningham

The top 8 AI tools that will elevate your SEO game

14 December 2023 Cindy Paul

Copywriting for mobile

14 December 2023 Edwin Toonen

Yoast SEO helps you navigate all Google Schema updates

13 December 2023 Cindy Paul

Transition words: why and how to use them (with video explanation)

12 December 2023 Edwin Toonen

Yoast SEO 21.7: Global identifiers in WooCommerce SEO

Google algorithm
07 December 2023 Edwin Toonen

Mastering Google Search: Using search operators for SEO

06 December 2023 Cindy Paul

Voice-to-text: The future of search?

05 December 2023 Camille Cunningham

6 common SEO mistakes and how to avoid them

November 2023

30 November 2023 Edwin Toonen

Use generative AI to make products stand out in search

29 November 2023 Cindy Paul

Optimize your site with the accessibility checklist

28 November 2023 Edwin Toonen

Yoast SEO 21.6: Generative AI now available for WooCommerce SEO

22 November 2023 Phil Nottingham

Integrating your video strategy with your blog strategy 

Rich snippets - structured data
21 November 2023 Edwin Toonen

What is Google’s Knowledge Graph?

16 November 2023 Camille Cunningham

Do a few companies have a monopoly on the search results?

15 November 2023 Cindy Paul

Content planning for a (growing) blog: 6 easy-to-use tips

14 November 2023 Cindy Paul

Is my website over-optimized?

09 November 2023 Edwin Toonen

Search evolved: Exploring the AI-powered world of Google’s SGE

08 November 2023 Iris Guelen

WordPress 6.4: A more intuitive building experience

08 November 2023 Cindy Paul

What is thin content?

07 November 2023 Iris Guelen

7 content marketing strategies for your online shop

Accessibility matters
01 November 2023 Cindy Paul

Why accessibility is important (in the time of AI)

October 2023

31 October 2023 Edwin Toonen

Yoast SEO 21.5: Helping you block AI bots in Premium

26 October 2023 Edwin Toonen

Image SEO: Optimizing images for search engines

25 October 2023 Edwin Toonen

AI bots in SEO: To block, or not to block

24 October 2023 Cindy Paul

Why you should use your focus keyphrase in your introduction

19 October 2023 Edwin Toonen

How to craft great page titles for SEO

18 October 2023 Cindy Paul

What is SEO? An explanation for beginners

17 October 2023 Edwin Toonen

Yoast SEO 21.4 brings more enhancements

12 October 2023 Phil Nottingham

How do I optimize videos for various platforms and screen sizes?

Featured image what is EAT?
11 October 2023 Edwin Toonen

What are YMYL websites? How does Google evaluate these?

how to use headings on your site
10 October 2023 Edwin Toonen

How to use headings on your site

Focus keyword.
05 October 2023 Edwin Toonen

How to choose the right focus keyword + examples

yoast your post
04 October 2023 Edwin Toonen

How to Yoast your post

03 October 2023 Edwin Toonen

Yoast SEO 21.3: Performance and readability improvements

September 2023

more traffic shopify online store with seo
28 September 2023 Edwin Toonen

7 tips to get more traffic to your Shopify store with SEO

Benchmarking SEO
27 September 2023 Edwin Toonen

Benchmarking SEO: Do a competitive analysis

Moving WordPress site
21 September 2023 Edwin Toonen

6 questions about redirects for SEO

19 September 2023 Edwin Toonen

Yoast SEO 21.2: An updated sidebar

eCommerce category
13 September 2023 Edwin Toonen

7 ways to improve product descriptions in your online store

07 September 2023 Edwin Toonen

Structured data with Schema.org: the ultimate guide

05 September 2023 Edwin Toonen

Yoast SEO 21.1 brings even more improvements

product page SEO and UX - beware of the panda and penguin
04 September 2023 Edwin Toonen

Product page SEO: 5 things to improve

August 2023

30 August 2023 Phil Nottingham

How to create a video website

29 August 2023 Edwin Toonen

What makes a good website?

23 August 2023 Cindy Paul

SEO copywriting checklist: 8 things to check before publishing

featured image blog meta description
22 August 2023 Edwin Toonen

Using AI to generate great SEO titles and meta descriptions

22 August 2023 Edwin Toonen

Boost your SEO with AI: Now available in Yoast SEO 21.0

16 August 2023 Cindy Paul

Should your content be globally relatable?

15 August 2023 Edwin Toonen

Generative AI and SEO: Revolutionizing content creation

09 August 2023 Camille Cunningham

WordPress 6.3: A more intuitive way of working on your site

08 August 2023 Camille Cunningham

Yoast SEO 20.13: A few more enhancements

July 2023

26 July 2023 Camille Cunningham

Keyword research for SEO: the ultimate guide

25 July 2023 Edwin Toonen

Yoast SEO 20.12: Improvements and fixes

Research
19 July 2023 Camille Cunningham

Yoast SEO’s hidden features that secretly level up your SEO

internal links metaphor roads
12 July 2023 Edwin Toonen

Internal linking for SEO: Why and how?

blog on your ecommerce site
11 July 2023 Marieke van de Rakt

Why and how to set up a blog on an ecommerce site

11 July 2023 Edwin Toonen

Yoast SEO 20.11: Publishing principles to improve E-E-A-T

06 July 2023 Cindy Paul

The future of blogging in a video-obsessed world

June 2023

28 June 2023 Jono Alderson

Jono Alderson is leaving Yoast

on-page SEO
28 June 2023 Edwin Toonen

What is on-page SEO?

27 June 2023 Edwin Toonen

Yoast SEO 20.10 brings a brand-new support/FAQ section

16 June 2023 Camille Cunningham

How to prepare yourself for Google Analytics 4

14 June 2023 Camille Cunningham

What is high-quality content and how do you create it?

13 June 2023 Edwin Toonen

Yoast SEO 20.9: Improving the Wincher integration

08 June 2023 Cindy Paul

Are social media platforms becoming the new search engines?

May 2023

small business SEO
31 May 2023 Edwin Toonen

Small business SEO and local search: the ultimate guide

26 May 2023 Edwin Toonen

WordPress at 20: The CMS that revolutionized the web!

SEO copywriting
24 May 2023 Edwin Toonen

SEO copywriting: the ultimate guide

23 May 2023 Edwin Toonen

Yoast SEO 20.8: Fixes, enhancements, and a new Premium feature

17 May 2023 Edwin Toonen

YoastCon 2023: 10 takeaways from the SEO conference

16 May 2023 Edwin Toonen

Bot traffic: What it is and why you should care about it

10 May 2023 Cindy Paul

Are we digging our own hole with generative AI?

Photo of Kimberley Cole
10 May 2023 Chaya Oosterbroek

Meet Yoast’s new leader: Kimberley Cole

09 May 2023 Sam Alderson

How WordPress stole our hearts: A love letter

09 May 2023 Edwin Toonen

Yoast SEO 20.7: Keep track of cornerstones in Premium

03 May 2023 Marieke van de Rakt

Site structure: the ultimate guide

noindex a post with meta robots noindex
02 May 2023 Joost de Valk

The ultimate guide to robots.txt

what is crawlability
02 May 2023 Marieke van de Rakt

SEO basics: What is crawlability?

April 2023

UG content SEO
26 April 2023 Marieke van de Rakt

The ultimate guide to content SEO

26 April 2023 Edwin Toonen

Yoast SEO 20.6: Introducing a new readability assessment

25 April 2023 Camille Cunningham

Don’t miss these amazing speakers at YoastCon 2023!

21 April 2023 Leonidas Milosis

Eco-mode: reducing energy consumption of WordPress sites

20 April 2023 Chaya Oosterbroek

Saying goodbye to Marieke

19 April 2023 Edwin Toonen

The carbon footprint of your website and how to reduce it

Featured image what is EAT?
18 April 2023 Edwin Toonen

The new E in E-E-A-T, or the importance of Experience

What are breadcrumbs?
13 April 2023 Edwin Toonen

What are breadcrumbs? Why are they important for SEO?

12 April 2023 Phil Nottingham

How to stop videos negatively impacting Core Web Vitals

11 April 2023 Edwin Toonen

Yoast SEO 20.5: Improvements and security fixes

05 April 2023 Sam Alderson

Why you should care how green your website is

March 2023

WordPress SEO: The definitive guide
30 March 2023 Camille Cunningham

WordPress 6.2: A new site editing experience

28 March 2023 Camille Cunningham

Yoast SEO reduces your site’s carbon footprint with crawl optimization

404 error pages
24 March 2023 Camille Cunningham

404 Not Found error pages: the do’s and don’ts

rel=canonical
22 March 2023 Joost de Valk

rel=canonical: the ultimate guide

illustration of Thijs de Valk walking away and waving
16 March 2023 Marieke van de Rakt

Thijs de Valk is stepping down as CEO of Yoast

15 March 2023 Marieke van de Rakt

What is keyword cannibalization?

14 March 2023 Edwin Toonen

Yoast SEO 20.3: Better highlighter and Portuguese language support

11 March 2023 Marieke van de Rakt

Blog SEO: how to make people stay and read your post

HTTP status codes
09 March 2023 Edwin Toonen

HTTP status codes and what they mean for SEO

Storytelling
08 March 2023 Marieke van de Rakt

What is storytelling and why should you use it?

06 March 2023 Derek Herman

Proactive security fixes in Yoast SEO (update to v20.2.1)

01 March 2023 Camille Cunningham

Where SEO and UX meet on your site

February 2023

28 February 2023 Edwin Toonen

Yoast SEO 20.2: Improving our database system

23 February 2023 Edwin Toonen

Check validity of structured data in Google Search Console

21 February 2023 Phil Nottingham

How businesses should approach short-form video

17 February 2023 Sam Alderson

Is AI content helping or hurting your website?

16 February 2023 Edwin Toonen

Google PageSpeed Insights helps make your site faster

14 February 2023 Camille Cunningham

How to convince your employer to let you attend YoastCon!

10 February 2023 Sam Alderson

How to use social media to reach your audience

beginner's guide to Yoast SEO featured image
09 February 2023 Camille Cunningham

The beginner’s guide to Yoast SEO

07 February 2023 Edwin Toonen

Yoast SEO 20.1: Mastodon and inclusive language improvements

What is readability featured image
02 February 2023 Camille Cunningham

What is readability and why is it important?

01 February 2023 Edwin Toonen

How to speed up your WordPress website: 12 tips to start optimizing website for speed

January 2023

SEO basics: rich snippets
31 January 2023 Edwin Toonen

What is a snippet?

featured image blog meta description
26 January 2023 Edwin Toonen

How to create the right meta description

24 January 2023 Edwin Toonen

Yoast SEO 20.0: A brand-new settings interface

19 January 2023 Cindy Paul

Write more inclusively: 7 examples of inclusive language

local seo
12 January 2023 Edwin Toonen

Local search and local SEO: the ultimate guide

11 January 2023 Phil Nottingham

How to track video SEO performance using Google Search Console

10 January 2023 Edwin Toonen

Yoast SEO 19.14: Inclusive language analysis improvements

domain names and seo
06 January 2023 Camille Cunningham

Domain names and their impact on SEO

05 January 2023 Marieke van de Rakt

How to write clear and SEO-friendly paragraphs