Posts by Michiel Heijmans archive - page 13


Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by »

Categories: eCommerce, Social Media
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Consistent branding increases click through rate in Google

14 July 2015 by Michiel Heijmans » - 11 Comments

5 tips on branding

Last week, we wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus – but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website. I’ll also show you how this can contribute to »

Category: Technical SEO
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Optimizing your mobile content

25 June 2015 by Michiel Heijmans » - 13 Comments

optimizing your mobile content

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile »

Categories: Content SEO, User eXperience (UX)
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Focus on Clarity First

18 June 2015 by Michiel Heijmans » - 4 Comments

keyphrases too long

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants »

Category: User eXperience (UX)

Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Categories: Analytics, Content SEO
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Throwback Thursday

30 April 2015 by Michiel Heijmans »

With YoastCon in a few weeks, we decided to look back to what we posted five years ago and how that might have changed over the course of these five years. Let’s call it our Throwback Thursday post. “Throwback Thursday: when you put a picture from a “while” ago on your social media sites” — »

Category: Announcements

Everyday website optimization for WordPress

23 April 2015 by Michiel Heijmans »

You might be a WordPress developer, WordPress plugin developer or WordPress theme developer. You may have worked with WordPress for over a decade. But have you ever wondered what it’s like to purchase a website without any knowledge of WordPress or whatever other CMS? Still, that’s probably true for the vast majority of all WordPress »

Category: WordPress

How to use Google: search operators

8 April 2015 by Michiel Heijmans » - 13 Comments

Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are »

Category: Technical SEO

Bing Webmaster Tools: Security, Widgets and Messages

11 March 2015 by Michiel Heijmans » - 3 Comments

Compared to the first three sections, the last three are relatively small. In this final post in our series on Bing Webmaster Tools we will go over Security, Malware and Messages and share our findings. Security Making sure your website is secure is of course really important. We have already emphasized this on our page on WordPress security, »

Category: Technical SEO
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Bing Webmaster Tools: Diagnostics & Tools

10 March 2015 by Michiel Heijmans » - 2 Comments

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how »

Category: Technical SEO
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