Posts by Michiel Heijmans archive - page 13


Facebook Page Insights explained

3 November 2015 by Michiel Heijmans » - 13 Comments

Facebook Insights explained

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event »

Categories: Analytics, Social Media
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Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans » - 1 Comment

Twitter analytics

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course).  Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over »

Categories: Analytics, Social Media
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Product page SEO

14 October 2015 by Michiel Heijmans »

product page SEO and UX - beware of the panda and penguin

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, I’ll show you two not so obvious (at least for most website owners) elements of product page SEO and tell you why it’s so important »

Category: eCommerce
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Product Page UX

7 October 2015 by Michiel Heijmans » - 4 Comments

product page SEO and UX - beware of the panda and penguin

If you’ve done our Basic SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX »

Categories: eCommerce, User eXperience (UX)

Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

why heading use is important

Heading tags, as the name implies, are tags that are used for the creations of headings. The most important tag is the <h1> heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from <h1> to <h6>. This post just had to be written. Somehow we often have »

Categories: Content SEO, Technical SEO
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Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by »

Categories: eCommerce, Social Media
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Consistent branding increases click through rate in Google

14 July 2015 by Michiel Heijmans » - 11 Comments

5 tips on branding

Last week, we wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus – but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website. I’ll also show you how this can contribute to »

Category: Technical SEO
Tag:

Optimizing your mobile content

25 June 2015 by Michiel Heijmans » - 13 Comments

Mobile content

Call it a hunch, but I probably don’t have to tell you that mobile traffic has quickly taken over desktop traffic. In this article, I’d like to talk about the practical side of optimizing your mobile content for devices with smaller screens, like mobile phones and e-readers, since this is an important part of mobile »

Categories: Content SEO, User eXperience (UX)
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Focus on Clarity First

18 June 2015 by Michiel Heijmans » - 4 Comments

keyphrases too long

With the current trend of larger and larger header images being used on homepages, there is one thing that seems to be forgotten a lot: the purpose of a website. How often have you found yourself browsing a website, to find out only after a couple of minutes what it is the website owner wants »

Category: User eXperience (UX)

Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

stop-being-bamboo-1

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Categories: Analytics, Content SEO
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