Posts by Michiel Heijmans archive - page 12


Pinterest marketing for your business

23 October 2014 by Michiel Heijmans »

Pinterest marketing for your business

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a »

Category: Social Media
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Homepage optimization

14 October 2014 by Michiel Heijmans » - 28 Comments

homepage optimization

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google »

Categories: Content SEO, User eXperience (UX)
Tags: , ,

Does homepage SEO exist at all?

8 October 2014 by Michiel Heijmans »

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is, however, one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or »

Category: Technical SEO
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Is social the new Google?

9 September 2014 by Michiel Heijmans »

Is Social the New Google?

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, »

Category: Social Media
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Things to consider for your online shop

18 June 2014 by Michiel Heijmans »

Things to consider for your online shop

A few weeks ago, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women’s clothes. »

Category: eCommerce
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Thoughts on 404 Not Found error pages

404 error pages

Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this, »

Category: User eXperience (UX)
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The tools we use for site reviews

22 January 2014 by Michiel Heijmans » - 37 Comments

seo tools

After so many years in the SEO business, we’ve gathered quite a toolset, to check a website from multiple angles and determine what needs improvement. Some tools are for analyzing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these tools »

Category: Technical SEO
Tags: ,

Breaking up responsive design

19 December 2013 by Michiel Heijmans » - 60 Comments

AMP for eCommerce

Over the last couple of weeks I have been dealing with the fine art of CSS. Although that is not my daily business anymore – because I lead the website review team here at Yoast – I really enjoyed mastering SCSS and using that for an actual design. During this field trip, I encountered several »


Calling to the next action

4 September 2013 by Michiel Heijmans » - 16 Comments

call to action

Every website needs a a proper call-to-action. Since I wrote the first version of that post in 2012, we have often been referring to that same post. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design »

Category: User eXperience (UX)

Common sense for your website

6 June 2012 by Michiel Heijmans » - 43 Comments

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to »

Category: User eXperience (UX)