Posts by Michiel Heijmans archive - page 11


Breaking up responsive design

19 December 2013 by Michiel Heijmans » - 60 Comments

AMP for eCommerce

Over the last couple of weeks I have been dealing with the fine art of CSS. Although that is not my daily business anymore – because I lead the website review team here at Yoast – I really enjoyed mastering SCSS and using that for an actual design. During this field trip, I encountered several »


Calling to the next action

4 September 2013 by Michiel Heijmans » - 16 Comments

call to action

Every website needs a a proper call-to-action. Since I wrote the first version of that post in 2012, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here, but »

Category: User eXperience (UX)

Common sense for your website

6 June 2012 by Michiel Heijmans » - 43 Comments

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to »

Category: User eXperience (UX)

Why should I visit your website?

28 May 2012 by Michiel Heijmans » - 27 Comments

Chicago Tribune logo: notice the caption

One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. “Where should I put that content?” or “How long should that content be?” or the one I dislike the most: “I »

Category: User eXperience (UX)