Posts by Michiel Heijmans archive - page 10

5 things to do after a hack

12 July 2016 by Michiel Heijmans » - 2 Comments

5 things to do after a hack

Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just »

Categories: Technical SEO, WordPress

Crafting the perfect shop category page

6 July 2016 by Michiel Heijmans » - 4 Comments

ask yoast - podcast SEO

The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this very often: category pages just don’t get the love they deserve. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a »

Category: eCommerce
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Where do you want me to click?

28 June 2016 by Michiel Heijmans »

call to action

It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call-to-action. That call-to-action needs to be the main thing you want your visitor to do on that page, like buy your products or subscribe to your newsletter. Make sure that »

Category: User eXperience (UX)

DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate content

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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DIY: Test your mobile site!

21 June 2016 by Michiel Heijmans » - 4 Comments


More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on half your audience. In this post, I’ll go over the way we check mobile sites. After this post, you’ll be able to check your mobile website yourself on key elements and »

Category: User eXperience (UX)
Tags: ,

DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 21 Comments

High speed keyword research

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. What is browser cache? Browser cache »

Categories: Technical SEO, WordPress
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7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans »

what to do if people copy your content

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people »

Category: User eXperience (UX)
Tags: , ,

Checkout page UX

2 June 2016 by Michiel Heijmans » - 3 Comments

Checkout page UX optimize your shopping cart

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. In this post, we’ll discuss the things you can improve, from the UX of your shopping cart to a thank you page. We’ll »

Categories: eCommerce, User eXperience (UX)
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WordPress security in a few easy steps

24 May 2016 by Michiel Heijmans »

wordpress security must read article by yoast

Simple steps you can take today to improve your site’s security. This WordPress security guide we wrote in collaboration with Sucuri has it all!

Categories: Technical SEO, WordPress

Keyword research for your online shop

12 May 2016 by Michiel Heijmans » - 7 Comments

keyword density

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun »

Category: eCommerce
Tags: ,