Posts by Marieke van de Rakt archive - page 3

Yoast’s mission: SEO for everyone

mission yoast - seo for everyone

Here at Yoast, our mission is ‘SEO for everyone’ and we keep that in mind in everything we do. But what does that mean? And why is it our mission? This post explains all. A little bit of history To understand why we pursue this mission, we have to go back in time. Let’s start »

Categories: Announcements, WordPress
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Blogging: the ultimate guide

How to blog - ultimate guide to blogging

Why a free online course?

Free SEO for beginners training

We’ve added a free course to our curriculum of online SEO courses. It is an SEO course for beginners. If you’re an SEO-newbie or your SEO skills have become a bit rusty, then this is the course for you! Our free online SEO course offers lots and lots of training videos, reading material and challenging »

Categories: Announcements, SEO basics

Is Facebook evil? Aren’t we all?

18 April 2018 by Marieke van de Rakt » - 37 Comments

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? »

Category: Social Media

On Google’s related entities patent: Write awesome posts!

12 April 2018 by Marieke van de Rakt » - 12 Comments

internal linking yoast seo

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this »

Category: Content SEO
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Writing with Gutenberg


Gutenberg is coming. It’s a really big thing in the world of WordPress. At Yoast, we are really busy making sure our Yoast SEO plugin integrates nicely with the new editor. So we talk and think and a lot about Gutenberg. But as a writer, I didn’t really use Gutenberg yet. And this made me »

Category: WordPress
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How to use Yoast SEO to write an awesome meta description

29 March 2018 by Marieke van de Rakt » - 43 Comments

How to use Yoast SEO to create an awesome meta description

You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? To get an irresistible snippet, you need to »

Category: Content SEO
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Why we reduced the price of our Yoast SEO for WordPress plugin training

27 March 2018 by Marieke van de Rakt » - 7 Comments

SEO for everyone

Today we released our new Yoast SEO for WordPress plugin training. This online course will help you use Yoast SEO to its fullest potential. In this course we’ll train you on how to use all of the functionalities of our plugin best. And the most exciting news is, we decided to reduce the price of »

Categories: Announcements, WordPress

What to do if traffic from Facebook is decreasing?

26 March 2018 by Marieke van de Rakt » - 11 Comments

Facebook reach

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. »

Category: Social Media

What is SEO?

23 March 2018 by Marieke van de Rakt » - 8 Comments

what is seo

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing websites to make them reach a high position in Google’s – or other search engines’ – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain our approach to »

Category: SEO basics
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