Posts by Marieke van de Rakt archive - page 3


Why we reduced the price of our Yoast SEO for WordPress plugin training

27 March 2018 by Marieke van de Rakt » - 7 Comments

SEO for everyone

Today we released our new Yoast SEO for WordPress plugin training. This online course will help you use Yoast SEO to its fullest potential. In this course we’ll train you on how to use all of the functionalities of our plugin best. And the most exciting news is, we decided to reduce the price of »

Categories: Announcements, WordPress
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What to do if traffic from Facebook is decreasing?

26 March 2018 by Marieke van de Rakt » - 11 Comments

Facebook reach

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. »

Category: Social Media
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What is SEO?

23 March 2018 by Marieke van de Rakt » - 8 Comments

what is seo

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how »

Category: SEO basics
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SEO copywriting: the ultimate guide

22 March 2018 by Marieke van de Rakt » - 20 Comments

Blogging tips for web shops

As Facebook’s algorithm changes SEO becomes crucial

21 March 2018 by Marieke van de Rakt » - 19 Comments

Facebook reach

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top »

Category: Social Media
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Let’s celebrate International Women’s Day!

International Woman's Day 2018

Today, we celebrate International Women’s Day. In this post, I’ll first explain the importance of International Women’s Day. After that, I’d like to invite you all to celebrate International Women’s Day with us. Share your story about a WordPress woman who inspired you. You can leave your story in the comments or share  it on social »

Categories: Announcements, WordPress
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The journey towards Yoast SEO 7.0

Yoast SEO 7.0

Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with »

Categories: User eXperience (UX), WordPress
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Yoast SEO: don’t just set it and forget it!

what should you do yourself

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you »

Category: Content SEO
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Site structure: the ultimate guide

27 February 2018 by Marieke van de Rakt » - 16 Comments

site structure for SEO

Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate around your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what »

Category: Content SEO
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Elements of the Google Search Engine Results Page

26 February 2018 by Marieke van de Rakt » - 20 Comments

elements of the search results pages of google

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In »

Category: SEO basics
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