Posts by Marieke van de Rakt

Marieke van de Rakt

Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics.

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5 tips for writing readable blog posts

10 October 2018 by Marieke van de Rakt » - 21 Comments

Writing a readable blog post

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. This post gives you five top tips on how to improve the readability of your articles. And to help »

Categories: Content SEO, Social Media
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Start contributing to open source: Pro tips from Felix

28 September 2018 by Marieke van de Rakt » - 1 Comment

Open Source

Two weeks ago, Joost shared his vision on open source. Today, we introduce yet another WordPress fanatic: Felix Arntz. As a freelancer Felix works part-time for Yoast. Half of that time he’s working on and consulting with the SEO plugin, and the other half Yoast sponsors him to contribute to WordPress core, mainly focusing on »

Category: WordPress
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A big shout-out to open source

14 September 2018 by Marieke van de Rakt » - 7 Comments

Open Source

WordPress is open source. Yoast SEO is open source. At Yoast, we’re open source fanboys (and fangirls). We’ve talked about it, we’ve written about it. And still, lots of people do not know why open source is so unique. Most people do not even know what open source software is or how it’s made. That’s »

Category: WordPress
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New tactics to improve your Facebook reach

6 September 2018 by Marieke van de Rakt » - 29 Comments

Facebook reach

Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and »

Category: Social Media
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Facebook traffic: What’s the current status?

30 August 2018 by Marieke van de Rakt » - 82 Comments

facebook traffic decrease

Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed »

Category: Social Media
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7 keyword research mistakes you should avoid

29 August 2018 by Marieke van de Rakt » - 15 Comments

avoid these keyword research mistakes

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes »

Category: Content SEO
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Keyword research for SEO: the ultimate guide

24 August 2018 by Marieke van de Rakt » - 10 Comments

High speed keyword research

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we’ll teach you how to do that.

Category: Content SEO
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Keyword cannibalization

Keyword cannibalization

Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you »

Category: Content SEO
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Voice search: what will the future bring?

future of voice search

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search »

Categories: Content SEO, Technical SEO
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Synonyms and keyword distribution in Yoast SEO Premium

Keyword synonyms

In the latest version of Yoast SEO Premium, we’ve released a new feature: synonyms. In the next months, you can expect even more updates making our SEO analysis smarter and more advanced. These changes will help you to write awesome, engaging content that’ll rank in the search engines. In this post, I’ll explain to you »

Category: WordPress
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