Posts by Marieke van de Rakt, PhD

Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics. Read all about Marieke »

Latest Posts

Analyzing your audience

About three weeks ago,  I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In…

Yoast Research: get to know your audience!

In our latest newsletter, we asked our readers to fill out a survey. We have never done such a thing at Yoast.com before. In this post, I will enlighten you with the purpose of our survey. Yoast Research Since the beginning of this year, Thijs and myself have been doing research. One day a week…

Why are people (not) buying my products online?

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in…

Analysing statistics just isn’t that easy

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics!…

Should you test that?

Why testing is not always the right way to start optimizing your conversion. Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every…

Victory of the Commons

Update Dec 12th 2013: here’s the video! About half way through there’s a short clip from A Beautiful Mind that gets clipped out, that’s embedded a bit below in this post: Note from Joost: This is the write up of the presentation I gave today at WordCamp Europe and an earlier version in Dutch at…

Plugin to the Future

In our previous post Joost explained why it is impossible to test compatibility of our plugin updates with other plugins. Joost showed us the enormous number of plugins our users have installed on their websites next to one of our plugins. The number of 83,000 plugins intrigued me immensely. In the past years the number…

Science of Conversion Rate Optimization

In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to…