Posts by Marieke van de Rakt

Marieke van de Rakt

Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics.

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Content SEO: How to analyze your audience

25 April 2017 by Marieke van de Rakt » - 8 Comments

analyzing your audience

To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able »

Category: Content SEO
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 6 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Transition words and SEO

14 April 2017 by Marieke van de Rakt » - 26 Comments

Transition words and SEO

If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between »

Category: Content SEO
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What is cornerstone content?

Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all »

Category: Content SEO
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Ask Yoast case study: SEO of a mom blog

seo of an online shop

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner »

Categories: Content SEO, User eXperience (UX)
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SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt » - 27 Comments

how to use social media

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, »

Categories: SEO basics, Social Media
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SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt » - 28 Comments

how to optimize a blog post

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? »

Categories: Content SEO, SEO basics
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Does readability rank?

does readability rank

Two weeks ago Google’s Gary Illyes tweeted that you should read your text out loud. If it doesn’t read nicely or sounds strange, it probably won’t rank either. Of course, a discussion followed. Some SEOs are reluctant to believe him, because in some cases keyword stuffing still seems to pay off. For relatively small languages »

Category: Content SEO
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New online course: Technical SEO 1

21 February 2017 by Marieke van de Rakt » - 4 Comments

Yoast technical SEO training 1

Today we’re launching our first technical SEO training. This training will help EVERYONE to understand those difficult technical SEO issues. We’ll teach you exactly how to analyze (and solve) the most common technical SEO issues. Technical SEO can be quite daunting, but with this training, you’ll be able to fully grasp al those complicated technical »

Categories: Announcements, Technical SEO

SEO basics: What is crawlability?

20 February 2017 by Marieke van de Rakt » - 6 Comments

what is crawlability

Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care (of almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, »

Categories: SEO basics, Technical SEO
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