Posts by Marieke van de Rakt

Marieke van de Rakt

Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics.

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YoastCon 2019: Get your early bird ticket NOW!

22 June 2018 by Marieke van de Rakt »

YoastCon 2019

YoastCon 2019 is going to be epic. On February 7 & 8, we’re hosting Europe’s best SEO and marketing conference in the Netherlands! It’ll take place in the Vereeniging in Nijmegen, just around the corner of our Yoast offices. Let me tell you all about our amazing speakers and the chock full schedule we’re currently »

Category: Announcements
Tag:

5 things you need to know about mobile-first indexing

Google

As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through five things you need to know about mobile-first indexing. »

Category: User eXperience (UX)
Tag:

The context of internal links

internal linking yoast seo

Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how »

Category: Content SEO
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5 questions for Yoast’s community hero Taco

14 June 2018 by Marieke van de Rakt » - 1 Comment

interview with taco

Five years ago, I met Taco Verdonschot for the first time. He applied for a job at Yoast. He brought a cake to his job interview. So smart! He was the first developer we ever hired and probably the worst one we had. And although Taco wasn’t much of a developer, I knew right from »

Category: WordPress
Tags: ,

Is Facebook getting less important?

Facebook reach

Nowadays, the majority of teens use YouTube and Instagram, instead of Facebook. And, websites are now attracting more traffic from Google – organic search – than from Facebook. Statistics aren’t looking that good for Facebook. Is Facebook getting less important for companies, blogs, and websites? And what should you do about it? In this post, »

Category: Social Media
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When Google changes up: Should I abide every decision they make?

The dude abides

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is »

Category: Content SEO
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Meta descriptions are going to be shorter again

How to use Yoast SEO to create an awesome meta description

Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s »

Category: Content SEO
Tag:

Rank with that cornerstone content!

21 May 2018 by Marieke van de Rakt »

rank that cornerstone content with the Yoast SEO Premium internal linking tool

Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you make sure to rank with your cornerstone articles? How do you get the most out of your cornerstone »

Categories: Content SEO, WordPress

Yoast’s mission: SEO for everyone

mission yoast - seo for everyone

Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission. A little bit of history To understand why we pursue this mission, we’ll have to go back in »

Categories: Announcements, WordPress
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Blogging: the ultimate guide

How to blog - ultimate guide to blogging