Posts by Marieke van de Rakt

Marieke van de Rakt

Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics.

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Is Facebook evil? Aren’t we all?

18 April 2018 by Marieke van de Rakt » - 22 Comments

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? »

Category: Social Media

On Google’s related entities patent: Write awesome posts!

12 April 2018 by Marieke van de Rakt » - 12 Comments

internal linking yoast seo

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this »

Category: Content SEO
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Writing with Gutenberg

gutenberg and copy writing

Gutenberg is coming. It’s a really big thing in the world of WordPress. At Yoast, we are really busy making sure our Yoast SEO plugin integrates nicely with the new editor. So we talk and think and a lot about Gutenberg. But as a writer, I didn’t really use Gutenberg yet. And this made me »

Category: WordPress
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How to use Yoast SEO to write an awesome meta description

29 March 2018 by Marieke van de Rakt » - 43 Comments

How to use Yoast SEO to create an awesome meta description

You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? How do you write an awesome meta description? »

Category: Content SEO
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Why we reduced the price of our Yoast SEO for WordPress plugin training

27 March 2018 by Marieke van de Rakt » - 7 Comments

SEO for everyone

Today we released our new Yoast SEO for WordPress plugin training. This online course will help you use Yoast SEO to its fullest potential. In this course we’ll train you on how to use all of the functionalities of our plugin best. And the most exciting news is, we decided to reduce the price of »

Categories: Announcements, WordPress

What to do if traffic from Facebook is decreasing?

26 March 2018 by Marieke van de Rakt » - 11 Comments

Facebook reach

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. »

Category: Social Media

SEO copywriting: the ultimate guide

22 March 2018 by Marieke van de Rakt » - 20 Comments

Blogging tips for web shops

As Facebook’s algorithm changes SEO becomes crucial

21 March 2018 by Marieke van de Rakt » - 19 Comments

Facebook reach

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top »

Category: Social Media

Let’s celebrate International Women’s Day!

International Woman's Day 2018

Today, we celebrate International Women’s Day. In this post, I’ll first explain the importance of International Women’s Day. After that, I’d like to invite you all to celebrate International Women’s Day with us. Share your story about a WordPress woman who inspired you. You can leave your story in the comments or share  it on social »

Categories: Announcements, WordPress
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The journey towards Yoast SEO 7.0

Yoast SEO 7.0

Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with »

Categories: User eXperience (UX), WordPress