Posts by Marieke van de Rakt

Marieke van de Rakt

Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics.

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Keyword cannibalization

Keyword cannibalization

Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you »

Category: Content SEO
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Voice search: what will the future bring?

future of voice search

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search »

Categories: Content SEO, Technical SEO
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Synonyms and keyword distribution in Yoast SEO Premium

Keyword synonyms

In the latest version of Yoast SEO Premium, we’ve released a new feature: synonyms. In the next months, you can expect even more updates making our SEO analysis smarter and more advanced. These changes will help you to write awesome, engaging content that’ll rank in the search engines. In this post, I’ll explain to you »

Category: WordPress
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The ultimate guide to content SEO

UG content SEO

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s therefore crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. »

Category: Content SEO
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All about Google’s knowledge panels

Small business tips

Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one?  I’ll tell you all about it in this post! What »

Categories: Content SEO, eCommerce
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A successful link building strategy in 6 easy steps

Link building is part of your growth strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO »

Category: Technical SEO
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YoastCon 2019: Get your early bird ticket NOW!

YoastCon 2019

YoastCon 2019 is going to be epic. On February 7 & 8, we’re hosting Europe’s best SEO and marketing conference in the Netherlands! It’ll take place in the Vereeniging in Nijmegen, just around the corner of our Yoast offices. Let me tell you all about our amazing speakers and the chock full schedule we’re currently »

Category: Announcements
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5 things you need to know about mobile-first indexing

Google

As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through five things you need to know about mobile-first indexing. »

Category: User eXperience (UX)
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The context of internal links

internal linking yoast seo

Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how »

Category: Content SEO
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What are keyword synonyms?

15 June 2018 by Marieke van de Rakt »

Keyword synonyms

If you’re a Yoast SEO Premium user, you might have noticed that Premium now offers keyword synonyms. But we also have the multiple focus keyword functionality. So what exactly is the difference? And which of the two should you be using? In this post, I’ll explain what keyword synonyms are and what the difference is »

Category: WordPress
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