Posts by Marieke van de Rakt

Marieke van de Rakt

Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics.

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SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt »

Importance of site structure

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable »

Categories: Content SEO, SEO basics

How to respond to online reviews of your business

4 December 2017 by Marieke van de Rakt » - 10 Comments

ratings and reviews

Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips »

Category: Content SEO

Readability ranks!

27 November 2017 by Marieke van de Rakt » - 26 Comments

Readability ranking factor

Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write »

Category: Content SEO
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The ultimate guide to content SEO

20 November 2017 by Marieke van de Rakt » - 29 Comments

ultimate guide content seo

Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Content SEO encompasses all the aspects that have »

Category: Content SEO

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt » - 11 Comments

improve your SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet »

Category: Content SEO
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How’s your English?

6 November 2017 by Marieke van de Rakt » - 8 Comments

Content analysis in the Yoast SEO plugin

Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? On a personal note Most of the writers here at »

Category: Content SEO

High-speed keyword research

30 October 2017 by Marieke van de Rakt » - 20 Comments

High speed keyword research

If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should »

Category: Content SEO

How to create SEO-friendly copy in a foreign language

23 October 2017 by Marieke van de Rakt » - 25 Comments

Copywriting in a foreign language

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in »

Category: Content SEO
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Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt » - 26 Comments

Find and fix your orphaned pages

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important »

Category: Content SEO
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SEO basics: What are user signals?

4 October 2017 by Marieke van de Rakt » - 13 Comments

What are user signals?

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. In our SEO basics-series, we’ll explain all these terms and concepts to you. In this post, I’ll go into user signals. What exactly are user signals? And what do user signals have to do with SEO? What do you need to know »

Categories: Analytics, SEO basics
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