Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Introducing Yoast Comment Hacks

16 June 2015 by Joost de Valk » - 92 Comments


Comments are awesome, but the WordPress comments system is sometimes slightly lacking. Several large sites have, in the first few months of this year, announced they were no longer allowing comments. We, at Yoast, don’t understand that. We’ve found that there’s huge value in discussing our posts with our community. Over the years, we’ve made several plugins that all […]

Category: WordPress

Weekly SEO Recap: Apple & Mobilegeddon

13 June 2015 by Joost de Valk » - 5 Comments

Joost's Weekly SEO Recap

News comes in weird bumps sometimes. While last week was filled to the brim with search news, this week it’s incredibly slow. There was a lot of news out of Apple though, and some of it touches on search and online enough that it warrants discussing it here. Apple news Ad blocking In iOS9, Apple will let »

Category: General SEO

WordPress SEO 2.2

10 June 2015 by Joost de Valk » - 32 Comments


Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues »

Categories: General SEO, WordPress

Weekly SEO recap: Panda, Penguin, Mobilegeddon

5 June 2015 by Joost de Valk » - 12 Comments

Joost's Weekly SEO Recap

We’ve decided that we’re going to turn my “somewhat” regular recent posts on changes in the Search and SEO world into a weekly SEO recap. It’ll run on Friday most of the time, so you know when to expect it. This week was absolutely packed with search news, so let’s dive right in. The Headlines News from SMX »

Category: General SEO

Feature highlight: WP SEO Premium redirect manager

3 June 2015 by Joost de Valk » - 15 Comments


One of the things we are understanding more and more, is that we have failed to explain why our WordPress SEO Premium plugin is awesome. Today, I’d like to tell you about the redirect manager that’s contained in it. First, let me show you this video: This is one of the 13 videos that you »

Categories: General SEO, WordPress

Announcing a Yoast redesign

24 May 2015 by Joost de Valk » - 28 Comments

As I announced in our previous post on the evolution of Yoast avatars, we’re working on a redesign. In fact… The HTML and CSS are mostly done, but we’ll take quite a bit more time to work on it. Over the summer we’ll make a WordPress theme out of it and make sure that all the »

Category: Announcements

Website Maintenance: clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance: clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Category: General SEO

The evolution of Yoast avatars & we’re doing a redesign!

12 May 2015 by Joost de Valk » - 19 Comments


Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting »

Category: Announcements

Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk » - 18 Comments

Crawl Efficiency

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend »

Category: General SEO

Search Analytics in Google Webmaster Tools

6 May 2015 by Joost de Valk » - 23 Comments

Mobilegeddon search traffic - desktop vs mobile search

Yesterday, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their Inside AdWords blog, they stated the following: more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Let’s let that sink in for a moment, combining it in our heads »

Category: General SEO