Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Weekly SEO Recap: Quality!

20 November 2015 by Joost de Valk » - 11 Comments

Joost's Weekly SEO Recap

This week we released version 3 of our Yoast SEO plugin. I can honestly say we’re very proud of this release. I’ll recap a bit on the release and there was one bit of news from Google I don’t want to withhold you: they released the search quality guidelines they give to their quality raters […]

Category: General SEO
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Yoast SEO 3.0

18 November 2015 by Joost de Valk » - 342 Comments

Yoast SEO 3.0

We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Onpage.org. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done »

Category: General SEO
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Weekly SEO Recap: Google directions

13 November 2015 by Joost de Valk » - 8 Comments

Joost's Weekly SEO Recap

A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news: Google bolding answers to questions Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed »

Category: General SEO
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Ask Yoast: webshops and duplicate content

9 November 2015 by Joost de Valk » - 4 Comments

SEO question - Ask Yoast

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on »

Categories: Content SEO, eCommerce
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Weekly SEO recap: mobile friendly & snippets

6 November 2015 by Joost de Valk »

Joost's Weekly SEO Recap

We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app »

Category: General SEO
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Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming »

Category: General SEO
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Yoast vlog: green bullets for our posts?

27 October 2015 by Joost de Valk » - 7 Comments

Vlog_Green_Bullets

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal »

Category: Content SEO
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How to properly delete a page from your site

26 October 2015 by Joost de Valk » - 13 Comments

deleting pages properly from your site

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be »

Category: General SEO
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Weekly SEO recap: Facebook search, Yahoo! & Google

23 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! »

Category: General SEO
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Image SEO: alt tag and title tag optimization

20 October 2015 by Joost de Valk » - 13 Comments

Good alt text or alt tags improve accessibility of your site

You include images in your articles to get people to read your text. Well-chosen images also strengthen your message. You shouldn’t forget to give those images good alt attributes: alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website. In this post I’ll explain all about alt »

Category: General SEO
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