Latest Posts

With great names comes great responsibility.

  Update: check the date of the post ;) In recent years, Joost and Yoast have become less and less synonymous, to the point where it’s now downright confusing as to what people are referring to when they’re correctly pronouncing Joost’s first name and the company name. You’d almost start to feel thankful for those…

A new Yoast theme: Strategy

Today we’re unveiling the next of our Yoast Genesis child themes: Strategy. Aimed a bit more at the business side of the WordPress community, you’ll find that the look of this theme changes dramatically with the different color schemes it comes with. From a warm, beachy Summer feeling orange to a cool Winter. So, even…

Major update of WordPress SEO (1.5)

Today we’re releasing what’s probably the single biggest update to our WordPress SEO plugin since its initial release. It improves speed, fixes a ton of bugs and edge cases and adds a new bulk title & description editor. On top of that we’ve changed several default settings and added some smaller new features. This post addresses…

WordPress Themes by Yoast

It’s done! The WordPress Themes by Yoast are now finally available. This project has been over a year in the making. When Mijke joined Yoast in September 2012, we decided it’d be a good plan to use her design skills and our knowledge about optimizing WordPress sites to make themes that actually help people easily build…

Yoast looking for a new developer

We’re expanding again. We’re looking for a junior / medior developer to help grow our rapidly expanding WordPress plugin & theme business, as well as support our consultancy & site review team with tools to automate frequent tasks. What we’re looking for If you’re a developer with a junior to medior level knowledge of: HTML…

Yoast acquires WPForce.com

Last week we’ve acquired WordPress news site WPForce.com. Jonathan Dingman, who used to run the site, got too busy with his job and personal life to be able to keep running the site and was looking to sell it. We acquired it and will start to slowly bring it into our system. We’ve got some plans…

New plugin: Post Connector

If you’re an advanced WordPress user, you’ll have “abused” taxonomies quite often to relate post types to each other. Now you might think “abused? but that’s what they’re for, right?” Well… Not entirely. Sometimes you just want to relate posts directly to posts. There are loads of reasons why you’d want to do this, for…

WordPress SEO Premium 1.0

We’re very proud to bring this release to you today: WordPress SEO premium 1.0 is here. This premium version adds a redirect module to the WordPress SEO plugin that allows you to manage your redirects from within your WordPress installation. It also allows you to retrieve your site’s crawl errors from Google Webmaster Tools and…

Link building, SEO & branding

If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry…

Should we move to an all HTTPS web?

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so…