Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Ask Yoast: how to handle blog posts that will expire?

24 September 2015 by Joost de Valk »

ask yoast

Two weeks ago we asked you to post your SEO question for Yoast on our Facebook page. We loved to see the questions coming in! We’ve chosen (what we considered) the best ones and in the weeks to come we’ll provide you with answers to the selected questions. The first question that got selected comes from Chris: “How […]

Category: Content SEO

Yoast SEO for Drupal 1.0-beta

23 September 2015 by Joost de Valk »

Drupal SEO image

Today we’re launching Yoast SEO for Drupal 1.0-beta. Or, in the common Drupal versioning scheme, Yoast SEO for Drupal 7.x-1.0-beta. Meaning, it works for Drupal 7. First of more platforms As announced earlier, this is the first time we’ve moved Yoast SEO to another platform, but it won’t be the last. We chose Drupal as a »

Weekly SEO Recap: antitrust ranking factors

18 September 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

I write this knowing that next week I’ll be in Munich with many friends of the SEO industry for SEOktoberfest, a conference unlike any other. We’ll talk shop with some of the best and brightest minds in our industry and to say I’m excited is an extreme understatement. Google loses antitrust case in Russia These headlines »

Category: General SEO redesigned

14 September 2015 by Joost de Valk » - 22 Comments


This September, we released our redesign. Of course, we changed our design for a reason. Years ago, was “just” a blog, now it’s much more and our new design reflects all the sides of our business better. As soon as you enter our homepage you can see we do a lot more than just write informative blog posts. »

Categories: Announcements, WordPress

Weekly SEO Recap: Panda U-Turns and new Bing tools

11 September 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by »

Category: General SEO

Yoast SEO… for Drupal

9 September 2015 by Joost de Valk » - 28 Comments


Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and »

Category: General SEO

Weekly SEO Recap: app interstitials, snippets & knowledge panel

4 September 2015 by Joost de Valk » - 15 Comments

Joost's Weekly SEO Recap

Next to Google getting a new logo, there was also actual news this week. Like… Google increased the height of its search box. Yes, really. Shocking, right? There’s more: Do you have app interstitials? Drop them. If you run a site that has an app interstitial, a popup asking the user to install your iPhone / Android »

Category: General SEO

Weekly SEO Recap: Alphabet, CTR and Local

28 August 2015 by Joost de Valk » - 9 Comments

Joost's weekly SEO recap

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google »

Category: General SEO

Yoast SEO: announcing breaking API Changes

26 August 2015 by Joost de Valk » - 13 Comments

Yoast SEO plugin

As we announced a while back, we’re working on real time content analysis functionality for Yoast SEO. While we wanted to preserve backwards compatibility, we’ve come to the conclusion that we won’t be able to for some filters. This means that some themes and plugins, who integrate with our page analysis functionality, will need to be updated. We »

Website Maintenance: 404 error pages

7 August 2015 by Joost de Valk » - 29 Comments

checking and fixing 404 error pages

If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website maintenance. The series is intended as a guide to things you should check while doing maintenance. We start of with the most basic of all: checking for 404 »

Categories: Analytics, General SEO