Latest Posts

Crawl efficiency: making Google’s crawl easier

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend…

Search Analytics in Google Webmaster Tools

Yesterday, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their Inside AdWords blog, they stated the following: more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Let’s let that sink in for a moment, combining it in our heads…

Using category and tag pages for your site’s SEO

In our site reviews we often see that a site’s category / tag structure is completely unmanaged. Even large news sites suffer from over-usage of tags and categories. Tags and categories are both examples of a taxonomy system. By default a WordPress site has these two, but you can add more. When used correctly, a…

The future of search

One of the speakers at our upcoming YoastCon is Marcus Tandler, one of my best friends in the industry. I met Marcus almost at the beginning of my career as an SEO consultant, we’ve since had fun at numerous conferences throughout the world, most notably SEOktoberfest, which Marcus organizes in his hometown Munich. I’m very proud that he’ll…

Google’s “Mobilegeddon” is on its way

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself,…

Holistic SEO

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of…

Google Analytics 5.4 release notes

This release is mostly a security release. After last months security update we decided to have Sucuri do another in-depth review of the plugin, we found another issue ourselves that was common in many plugins and we were informed of another issue by Jouko. For that reason, you should update immediately. The release contains a few…

WordPress SEO 2.1: release notes

As we don’t want to drown these release notes in the bigger security news, we’ve made it into a separate post. WordPress SEO 2.1 (both free and premium have the same version number now) contains a series of bugfixes but also some enhancements I’d like to highlight in this post. These changes come on top of…

Security updates for our GA and SEO plugins & many others

In this post, we’re announcing a security update to both our SEO plugin and our Google Analytics plugin. Chances are, a few of the other plugins you use are affected too. Read on below if you’re interested in the how and why, but make sure you go into your WordPress admin and update. Don’t just update our plugins, update all of…

Changing URLs in search results

Yesterday Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our WordPress SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website name…