Latest Posts

The demise of Video SEO

Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we’ve been testing and trying to figure out what worked and what…

Regular security audits: taking our responsibility

Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve…

Google Panda 4, and blocking your CSS & JS

A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be…

WordPress SEO Premium 1.2

As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects…

Improving our reviews

We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we’re launching the changes to our review…

The Snippet Preview: what it means and how to use it.

Our WordPress SEO plugin has come with a snippet preview from day 1. This snippet preview mimics what the current page would look like in the search results, by our best “guesstimation”. In this post I’ll explain what the different sections are made up of, and what you can do to optimize those. I’ll also explain why the…

News SEO 2.0: Google News optimization with ease

We’ve rebuilt and reimagined our News SEO plugin and taken it to the next level. Today we’re proud to release News SEO version 2.0, which allows you to easily optimize your site for Google News. It had been, unfortunately, almost 2 years since we last updated the plugin which meant it didn’t work anymore for…

Moving your website to https / SSL: tips & tricks

In January I wrote about our plans in moving Yoast.com to SSL. We’ve since done that, with great results from an SEO perspective: we had no negative effect on traffic, whatsoever. Two weeks ago, we also moved our tool Quix to https. There are quite a few things we learned in the process of moving these two…

WordPress SEO Premium 1.1

After we released WordPress SEO Premium at January 23rd and WordPress SEO 1.5 at the beginning of March (a major rewrite of large parts of the plugin), we’re now ready to release WordPress SEO Premium 1.1. This new version introduces regular expression support for redirects as well as an even better integration with Google Webmaster Tools…

With great names comes great responsibility.

  Update: check the date of the post ;) In recent years, Joost and Yoast have become less and less synonymous, to the point where it’s now downright confusing as to what people are referring to when they’re correctly pronouncing Joost’s first name and the company name. You’d almost start to feel thankful for those…