Posts by Joost de Valk archive - page 3


Ask Yoast: Meta descriptions and excerpts

7 July 2017 by Joost de Valk » - 5 Comments

meta descriptions and excerpts

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? »

Categories: Content SEO, WordPress
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Yoast SEO 5.0: Site-wide SEO with the text link counter

6 July 2017 by Joost de Valk » - 50 Comments

yoast seo 5.0

Our mission statement is SEO for Everyone. On many fronts, we’re making good on that promise. In 2016, Yoast SEO added revolutionary checks to content and readability analysis features. Much of that year was spent improving and enhancing the content part of the plugin. In 2017, we’re fixing the site structure problem, by adding, among other »

Category: Announcements
Tag:

Ask Yoast: Use a 302 or 307 redirect?

26 June 2017 by Joost de Valk » - 1 Comment

302 or 307 redirect

Redirects serve multiple purposes. For every occasion there’s a specific redirect that works best. Some redirects seem quite similar though, for instance, the 302 or 307 redirect. You can both use them to temporarily point users to another URL. So we’re not surprised some people wonder what’s the exact difference. Let’s clarify this here! WordPress »

Category: Technical SEO
Tag:

Ask Yoast: Is my site structure too deep?

19 June 2017 by Joost de Valk »

how deep should my site structure be

If you own a website, you have to think about the structure of your site, whether it’s a blog or a shop. Site structure is essential to help users find their way on your site and it helps your site to rank. So your site’s hierarchy needs to make sense to both users and search engines. When you’re »

Categories: Content SEO, eCommerce
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Ask Yoast: Buy multiple Top Level Domains for SEO?

8 June 2017 by Joost de Valk » - 7 Comments

Ask Yoast: multiple extensions of a domain

When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brandname as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brandname.vip? Does it matter for SEO? We’ll help you make »

Category: Technical SEO
Tag:

Yoast SEO 4.9: fixing bugs

7 June 2017 by Joost de Valk » - 9 Comments

yoast seo 4.9 fb

Today, we’re releasing new versions of all our plugins, including Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Read on if you want to »

Category: Announcements
Tag:

Preventing your site from being indexed, the right way

5 June 2017 by Joost de Valk » - 9 Comments

googlebot prevent your site being indexed

We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt »

Category: Technical SEO
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Ask Yoast: Not much above the fold in Twenty Seventeen?

2 June 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most »

Category: User eXperience (UX)
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Meta keywords: why we don’t use them

17 May 2017 by Joost de Valk » - 32 Comments

meta keywords tag - don't use it

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than 5 years »

Categories: Content SEO, Technical SEO
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Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of »

Category: Content SEO
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