Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Another weekend, another Google update

19 January 2016 by Joost de Valk » - 18 Comments

Google updated its Google Webmaster Guidelines

Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last […]

Category: General SEO
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Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

15 January 2016 by Joost de Valk » - 8 Comments

Joost's SEO recap

This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea »

Category: General SEO
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Google core algorithm update: brand terms

14 January 2016 by Joost de Valk » - 23 Comments

Google updated its Google Webmaster Guidelines

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know »

Category: General SEO
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Google Panda part of Google’s core algorithm

14 January 2016 by Joost de Valk » - 7 Comments

Google Panda became a part of Google's Core algorithm

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and »

Category: General SEO
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Google update: Real time Penguin? Or something else?

11 January 2016 by Joost de Valk » - 28 Comments

Google penguin penalizes bad links

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. »

Category: General SEO
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Weekly SEO recap: Happy new year!

8 January 2016 by Joost de Valk » - 5 Comments

Joost's SEO recap

First of all, a happy new year to you all! This is the first weekly recap of 2016 and the first weekly recap of the last 3 weeks so we have a few weeks of news to cover. Luckily, we weren’t the only ones taking it slow, so it’s about a normal week’s worth of »

Category: General SEO
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Yoast Vlog: Google Hummingbird explained

6 January 2016 by Joost de Valk » - 4 Comments

Google Hummingbird explained

In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you »

Category: General SEO
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12 days of Christmas: read our best posts of 2015!

24 December 2015 by Joost de Valk » - 6 Comments

Christmas_reposts_FI

We’re quite sure you’ve already noticed our excitement about the upcoming holidays: after our review sale we now have an awesome Academy sale! That’s because we think these holidays are the perfect time to teach yourself all there is to know about optimizing websites! The holidays are also a great moment to count your blessings »

Category: Announcements
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Ask Yoast: how to clean up old blog posts

23 December 2015 by Joost de Valk » - 5 Comments

SEO question - Ask Yoast

It’s important to clean up the content of your site and blog regularly. If you’ve been blogging for a while and the amount of content on your blog has grown substantially, it can be quite an overwhelming task though. At ask@yoast.com we received a question from Ben Anderson about a good process for a spring cleaning of a large blog »

Category: Content SEO
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Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic »

Category: General SEO
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