Avatar of Willemien Hallebeek

Willemien Hallebeek

I’m the Manager Content at Yoast. I’ve got a passion for creating easy to understand content about difficult topics. Besides that, I love improving and structuring existing content to make sure users will find what they’re looking for.

You can find Willemien on: TwitterLinkedin

I started as Content Manager at Yoast in 2015. In 2017, I became the SEO blog team lead and spend most of my time creating publication schedules, coordinating our writers, and writing articles myself. In 2020 I became responsible for the content of yoast.com as a whole.

Before I started at Yoast I worked in communication and publishing at various companies. Amongst others, I led the launch of international websites for the European and Australian market at a large US medical company.

I live together with my husband Alain, our toddler Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables, and spending time outside running and horseback riding.

Update or delete? Cleaning up old content on your site

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we […]

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Update or delete? Cleaning up old content on your site

How to create the right meta description

14 December 2021 | 7 Comments | Willemien Hallebeek

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. This post will show you the characteristics of […]

Read: "How to create the right meta description"
How to create the right meta description

Content maintenance strategy: 6 tips for a cleaner website

11 November 2021 | 11 Comments | Willemien Hallebeek

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that […]

Read: "Content maintenance strategy: 6 tips for a cleaner website"
Content maintenance strategy: 6 tips for a cleaner website



What is international SEO?

24 August 2021 | Willemien Hallebeek

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well […]

Read: "What is international SEO?"
What is international SEO?

Yoast SEO 16.9: An SEO workout to clean up your content

10 August 2021 | Willemien Hallebeek

If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gems you might have forgotten about, and put them in the […]

Read: "Yoast SEO 16.9: An SEO workout to clean up your content"
Yoast SEO 16.9: An SEO workout to clean up your content

The 6 most common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites are making similar mistakes. Here, we’ll give you an overview of […]

Read: "The 6 most common SEO mistakes and how to avoid them"
The 6 most common SEO mistakes and how to avoid them

How to find your niche in 4 easy steps

Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to […]

Read: "How to find your niche in 4 easy steps"
How to find your niche in 4 easy steps

The readability checks in Yoast SEO: a closer look with our linguists

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add […]

Read: "The readability checks in Yoast SEO: a closer look with our linguists"
The readability checks in Yoast SEO: a closer look with our linguists

WordCamp Europe 2022

June 02 - 04, 2022
  • Attending
  • Organizing
  • Sponsoring
  • Yoast Booth
Porto, Portugal
WordCamp

June 2-4 is the 10th edition of WordCamp Europe 2022! Yoast is traveling to Porto (Portugal) with a big group to attend the event in person. And we can’t wait to meet you live at the Yoast booth! What to expect from WordCamp Europe? There’s always a lot going on at WordCamp Europe. Over three […] Read about WordCamp Europe 2022 »

Come and meet us, we are attending: