Avatar of Willemien Hallebeek

Willemien Hallebeek

After graduating (MSc Nutrition and Health, 2006) I started working in communication and publishing. I really enjoyed organizing communication projects and gradually my focus shifted more and more towards web projects. Before I started at Yoast I worked at a US medical company where I led the launch of international websites in different languages for the European and Australian market.

You can find Willemien on: Linkedin

At Yoast I’m responsible for the content on yoast.com. I schedule blog post and other content updates and make sure people contribute in a timely manner. Besides that I work on improving and structuring existing content to make sure our users will find what they’re looking for.

I live together with my husband Alain, our baby Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables and spending time outside running and horseback riding.

Yoast SEO 12.5.1: Patch release for time-offset issue

21 November 2019 | 2 Comments | Willemien Hallebeek

Today, we’re releasing Yoast SEO 12.5.1. It contains a patch to make sure the publication date of your posts is picked up correctly by Google, so the right time will be shown in the search results. Currently, the time shown in the results might differ from the actual publication time, depending on the time zone […]

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patch release yoast seo 12.5.1

Holistic SEO: Improve every aspect of your website

11 September 2019 | 4 Comments | Willemien Hallebeek

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the […]

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holistic seo

Yoast SEO’s hidden features that secretly level up our SEO

If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plugin has so-called […]

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Research


What is technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – […]

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Ask Yoast: technical SEO



SEO basics: What are long tail keywords?

13 December 2018 | 7 Comments | Willemien Hallebeek

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What […]

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Yoast SEO in WordPress 5.0: a visual guide

Today, WordPress 5.0 comes out. It ships with a brand new WordPress editor, previously known as Gutenberg. If you decide to update, you’ll find a brand new interface with lots of changed functionalities. You might wonder what happens to Yoast SEO if you use the new editor? Don’t worry, your favorite SEO tool is ready […]

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Gutenberg

Are content blocks the future? And, what’s the benefit for SEO?

4 September 2018 | 15 Comments | Willemien Hallebeek

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. […]

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WordPress Gutenberg blocks