Avatar of Willemien Hallebeek

Willemien Hallebeek

After graduating (MSc Nutrition and Health, 2006) I started working in communication and publishing. I really enjoyed organizing communication projects and gradually my focus shifted more and more towards web projects. Before I started at Yoast I worked at a US medical company where I led the launch of international websites in different languages for the European and Australian market.

You can find Willemien on: Linkedin

At Yoast I’m responsible for the content on yoast.com. I schedule blog post and other content updates and make sure people contribute in a timely manner. Besides that I work on improving and structuring existing content to make sure our users will find what they’re looking for.

I live together with my husband Alain, our baby Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables and spending time outside running and horseback riding.

Yoast SEO’s hidden features that secretly level up our SEO

If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plugin has so-called […]

Read: "Yoast SEO’s hidden features that secretly level up our SEO"
research panel audience


What’s technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – […]

Read: "What’s technical SEO? 8 technical aspects everyone should know"
Ask Yoast: technical SEO


SEO basics: What are long tail keywords?

13 December 2018 | 7 Comments | Willemien Hallebeek

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What […]

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Yoast SEO in WordPress 5.0: a visual guide

Today, WordPress 5.0 comes out. It ships with a brand new WordPress editor, previously known as Gutenberg. If you decide to update, you’ll find a brand new interface with lots of changed functionalities. You might wonder what happens to Yoast SEO if you use the new editor? Don’t worry, your favorite SEO tool is ready […]

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yoast seo and wordpress 5.0

Are content blocks the future? And, what’s the benefit for SEO?

4 September 2018 | 15 Comments | Willemien Hallebeek

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. […]

Read: "Are content blocks the future? And, what’s the benefit for SEO?"
WordPress Gutenberg blocks

Yoast SEO 8.0: Introducing the Yoast SEO Gutenberg sidebar & a revamped meta box

Please welcome the Yoast SEO Gutenberg sidebar! Update to Yoast SEO 8.0 and you’ll see our first steps to the – Gutenberg – future. If you’ve activated the Gutenberg plugin you’ll find a brand new version of the Yoast SEO meta box, in the sidebar! Not on Gutenberg yet? We’ve got good news for you […]

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Yoast SEO 8.0

Yoast SEO 7.9.1: Dutch checks complete & improved keyword recognition

At Yoast we’re convinced readability is essential if you want to rank high and give users a pleasant experience on your website. That’s why we’re so happy we’re now capable of fully analyzing content in yet another language: Dutch! Plus, if you write in a language with diacritics, i.e. marks on a letter that indicate […]

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Release 7.9.1

Yoast SEO 7.9: Getting rid of bugs in the summer

Say hi to a brand new version of Yoast SEO! As it’s summertime, our hard-working developers went out on a collective bug hunt. Together with the community – we’re so happy to be part of – they’re giving their all to make our plugin work better for everyone using it. For instance, to make the […]

Read: "Yoast SEO 7.9: Getting rid of bugs in the summer"
yoast seo 7.9