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Willemien Hallebeek

After graduating (MSc Nutrition and Health, 2006) I started working in communication and publishing. I really enjoyed organizing communication projects and gradually my focus shifted more and more towards web projects. Before I started at Yoast I worked at a US medical company where I led the launch of international websites in different languages for the European and Australian market.

You can find Willemien on: Linkedin

At Yoast I’m responsible for the content on yoast.com. I schedule blog post and other content updates and make sure people contribute in a timely manner. Besides that I work on improving and structuring existing content to make sure our users will find what they’re looking for.

I live together with my husband Alain, our baby Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables and spending time outside running and horseback riding.

Parent and child pages: Linking hierarchical post types for SEO

When we talk about site structure on WordPress we often focus on blogs post: “Use taxonomies and link to related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, child, and sibling pages. Inherently, these […]

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parent child page hierarchy wordpress

What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a […]

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outbound links sponsored nofollow and UGC

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join […]

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Yoast 10 years

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice […]

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timeless SEO tips

Audience research with Els Aerts: Pro tips to get started

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on how to […]

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audience research

4 tips to quickly improve your website in the current situation

Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people […]

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Quickly improve your website

Why and how to use the search results to create intent-based content

Search intent is becoming more and more important. Google is getting better and better at guessing exactly what searchers are looking for when they type in their – sometimes cryptic – search terms. That’s why you need to focus on it as well! What is search intent, again? How do search engines approach user intent? […]

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What are ranking signals?

A brief history of Google’s algorithm updates

These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and […]

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