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Willemien Hallebeek

I’m the Manager Content at Yoast. I’ve got a passion for creating easy to understand content about difficult topics. Besides that, I love improving and structuring existing content to make sure users will find what they’re looking for.

You can find Willemien on: Linkedin

I started as Content Manager at Yoast in 2015. In 2017, I became the SEO blog team lead and spend most of my time creating publication schedules, coordinating our writers, and writing articles myself. In 2020 I became responsible for the content of yoast.com as a whole.

Before I started at Yoast I worked in communication and publishing at various companies. Amongst others, I led the launch of international websites for the European and Australian market at a large US medical company.

I live together with my husband Alain, our toddler Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables, and spending time outside running and horseback riding.

Update or delete? Cleaning up old content on your site

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old […]

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Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice […]

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timeless SEO tips

What’s technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – […]

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Ask Yoast: technical SEO

Clean up your site structure: how to reorganize your website

4 January 2021 | Willemien Hallebeek

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it […]

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How to create the right meta description

21 December 2020 | 24 Comments | Willemien Hallebeek

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. In this post, we’ll show you the characteristics […]

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How to create the right meta description

Open source: Better solutions and a more inclusive society

16 November 2020 | Willemien Hallebeek

Perhaps you’ve heard of it: open source. If you’re familiar with it, it’s likely you’re somehow into software development, where it’s used as a collaborative model. But it’s so much more than that! It can be used elsewhere too and you don’t even need to be a developer to contribute to open source. Are you ready to explore the global phenomenon called open source? Let's go!

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Using Google’s search results to create great content

26 October 2020 | Willemien Hallebeek

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic […]

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What are ranking signals?

How to duplicate a post in WordPress, plus 4 reasons why!

10 September 2020 | 10 Comments | Willemien Hallebeek

If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In […]

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Related posts in WordPress: make sure to suggest the best

Showing related posts below your post are a great way to keep visitors on your website. That’s why lots of site owners already use related posts to reduce the number of visitors that leave their site after reading an article. You could say that a related posts section is the glue that binds posts together. But […]

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Yoast SEO 14.8: Related links block in Premium, a new Schema tab and Arabic keyphrase recognition

Get ready for a brand new version of Yoast SEO! The 14.8 release is so full of remarkable free and premium features we’re having a hard time mentioning them all in this short introduction. So, to make everyone’s life easier, let’s start this post with a list of new features. In Yoast SEO 14.8, you’ll […]

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