Avatar of Willemien Hallebeek

Willemien Hallebeek

I’m the Manager Content at Yoast. I’ve got a passion for creating easy to understand content about difficult topics. Besides that, I love improving and structuring existing content to make sure users will find what they’re looking for.

You can find Willemien on: TwitterLinkedin

I started as Content Manager at Yoast in 2015. In 2017, I became the SEO blog team lead and spend most of my time creating publication schedules, coordinating our writers, and writing articles myself. In 2020 I became responsible for the content of yoast.com as a whole.

Before I started at Yoast I worked in communication and publishing at various companies. Amongst others, I led the launch of international websites for the European and Australian market at a large US medical company.

I live together with my husband Alain, our toddler Quinn, our dog Simbra and 3 chickens in Wijchen. I love music, eating out with friends, cooking home-grown vegetables, and spending time outside running and horseback riding.

What’s technical SEO? 8 technical aspects everyone should know

25 August 2022 | Willemien Hallebeek

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t […]

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What’s technical SEO? 8 technical aspects everyone should know


How to use emojis in your page title and meta description💡

29 July 2022 | Willemien Hallebeek

With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral part of our day-to-day communication. For many people, emojis belong to social media and text messages, as we mostly use them in these contexts. But did you know that you […]

Read: "How to use emojis in your page title and meta description💡"
How to use emojis in your page title and meta description💡

How to use the Google snippet preview in Yoast SEO

27 July 2022 | Willemien Hallebeek

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good when it appears in the search results is to use Yoast SEO’s Google snippet preview. It simulates what a search result for your page would look like and allows you to edit the tile, slug, and description! […]

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How to use the Google snippet preview in Yoast SEO

Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and […]

Read: "Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements"
Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

Save time in SEO with these 5 tips

5 July 2022 | Willemien Hallebeek

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings […]

Read: "Save time in SEO with these 5 tips"
Save time in SEO with these 5 tips



Update or delete? Cleaning up old content on your site

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we […]

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Update or delete? Cleaning up old content on your site

How to create the right meta description

14 December 2021 | 7 Comments | Willemien Hallebeek

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. This post will show you the characteristics of […]

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How to create the right meta description