Avatar of Michiel Heijmans

Michiel Heijmans

Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles on this site is to kick-start your site optimization in the most practical way. He'll tell you even more about how we can help with that on our product pages. So much to do! So little time! Having a blast at Yoast, all day every day.

You can find Michiel on: TwitterLinkedinFacebookWordPress

I built my first website around 1995, TheTropics 7907 on GeoCities, if I recall correctly. <blink> was still accepted. Superman could still move his legs. HTML 1.0.

Studied marketing and ended up:

  • starting an internet division in a major dutch consultancy agency (CSS became more and more the standard),
  • doing marketing for a large internet agency (closed CMSes all around) and
  • being a web editor for the largest dutch recipes website (finally usability gained importance).

Besides that, I started blogging at Badlog.nl in 2001 and maintained that blog for almost ten years. Participated in a couple of design contests with the blog in these days (actually won one in 2005). My business started getting more and more serious, the blog was not, so I eventually buried it. Co-founded About:blank, the main online blog magazine of the Netherlands.

In the last couple of years, I have been general manager of a local web design company, started my own business (internet consultancy and websites) in 2009 and met Joost during these years. April 2011, we started working together and February 2012 we sealed that cooperation with a contract.

Esther agreed to marry me in 2005 and we have two beautiful daughters, Puck and Linde. Although sometimes pretty pigheaded, those little girls usually give me fewer headaches than a lot of websites do :)

In 2015 I became one of the partners at Yoast, nowadays alongside Marieke, Joost and Omar. In the early days of Yoast, my days were filled managing and doing site reviews as a senior consultant. As we have grown a lot over the past years, nowadays I am dealing with issues ranging from managing (conversion) optimization of our own site to office/HR related things and writing articles for our blog. Please find all these articles here.

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3 SEO quick wins to implement right now

We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve […]

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SEO quick wins


Reach the right audience by finding your shop’s niche

When you’ve determined your shop’s mission, you should focus on finding the right niche for your business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you find your niche, you’ll be able to optimize your […]

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low budget branding small business

Why we love WordPress: User-friendliness

At Yoast we love WordPress for multiple reasons. That’s why we decided to make a series of articles about the reasons we love WordPress, starting with an important one: user-friendliness. I’ve tried my share of closed and open-source content management systems. From simple text file based systems 20 years ago to in-house developed closed source […]

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Tag
what is WordPress






Five annoying contact page mistakes

25 November 2019 | 50 Comments | Michiel Heijmans

If your business website’s goal is to get in touch with (potential) customers, you should avoid contact page mistakes. It’s detrimental to UX if your visitors end up struggling to contact you. And believe me, that’s not good for you either! Here, we’ll mention five contact pages mistakes you should definitely try to avoid. Before […]

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contact page mistakes

WordCamp Europe 2020

June 04 - 06, 2020
  • Attending
  • Organizing
  • Sponsoring
  • Yoast Booth

WordCamp Europe 2020 is from the 4th of June 2020 till the 6th of June 2020. This year, WordCamp Europe 2020 is an online. It is the first ever fully virtual WCEU. It’s the 8th year, WordCamp Europe is an informal, community-organized gathering of WordPress enthusiasts. From casual users to core developers, where we discuss […] Read about WordCamp Europe 2020 »