Michiel Heijmans

Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles on this site is to kick-start your site optimization in the most practical way. He'll tell you even more about how we can help with that on our product pages. So much to do! So little time! Having a blast at Yoast, all day every day.

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I built my first website around 1995, TheTropics 7907 on GeoCities, if I recall correctly. <blink> was still accepted. Superman could still move his legs. HTML 1.0.

Studied marketing and ended up:

  • starting an internet division in a major dutch consultancy agency (CSS became more and more the standard),
  • doing marketing for a large internet agency (closed CMSes all around) and
  • being a web editor for the largest dutch recipes website (finally usability gained importance).

Besides that, I started blogging at Badlog.nl in 2001 and maintained that blog for almost ten years. Participated in a couple of design contests with the blog in these days (actually won one in 2005). My business started getting more and more serious, the blog was not, so I eventually buried it. Co-founded About:blank, the main online blog magazine of the Netherlands.

In the last couple of years, I have been general manager of a local web design company, started my own business (internet consultancy and websites) in 2009 and met Joost during these years. April 2011, we started working together and February 2012 we sealed that cooperation with a contract.

Esther agreed to marry me in 2005 and we have two beautiful daughters, Puck and Linde. Although sometimes pretty pigheaded, those little girls usually give me fewer headaches than a lot of websites do :)

In 2015 I became one of the partners at Yoast, nowadays alongside Marieke, Joost and Omar. In the early days of Yoast, my days were filled managing and doing site reviews as a senior consultant. As we have grown a lot over the past years, nowadays I am dealing with issues ranging from managing (conversion) optimization of our own site to office/HR related things and writing articles for our blog. Please find all these articles here.

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Which pages should I noindex or nofollow?

5 December 2018 by Michiel Heijmans - 6 Comments

Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]

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noindex robots

How to create the right meta description

26 November 2018 by Michiel Heijmans - 26 Comments

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta […]

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How to create the right meta description

Image SEO: Optimizing images for search engines

25 November 2018 by Michiel Heijmans - 11 Comments

Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains how to fully optimize an […]

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Image SEO Yoast




Block your site’s search result pages

16 August 2018 by Michiel Heijmans - 7 Comments

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal […]

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block internal search pages



How to use a page speed test to optimize your WordPress website

If you’re serious about your WordPress website, you need run a page speed test. There are many variations of these tests out there, and some are more appropriate for your target audience than others. But all of them will give you a pretty good idea of where you can still improve your site. For some […]

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High speed keyword research