Avatar of Michiel Heijmans

Michiel Heijmans

Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles on this site is to kick-start your site optimization in the most practical way. He'll tell you even more about how we can help with that on our product pages. So much to do! So little time! Having a blast at Yoast, all day every day.

You can find Michiel on: TwitterLinkedinFacebookWordPress

I built my first website around 1995, TheTropics 7907 on GeoCities, if I recall correctly. <blink> was still accepted. Superman could still move his legs. HTML 1.0.

Studied marketing and ended up:

  • starting an internet division in a major dutch consultancy agency (CSS became more and more the standard),
  • doing marketing for a large internet agency (closed CMSes all around) and
  • being a web editor for the largest dutch recipes website (finally usability gained importance).

Besides that, I started blogging at Badlog.nl in 2001 and maintained that blog for almost ten years. Participated in a couple of design contests with the blog in these days (actually won one in 2005). My business started getting more and more serious, the blog was not, so I eventually buried it. Co-founded About:blank, the main online blog magazine of the Netherlands.

In the last couple of years, I have been general manager of a local web design company, started my own business (internet consultancy and websites) in 2009 and met Joost during these years. April 2011, we started working together and February 2012 we sealed that cooperation with a contract.

Esther agreed to marry me in 2005 and we have two beautiful daughters, Puck and Linde. Although sometimes pretty pigheaded, those little girls usually give me fewer headaches than a lot of websites do :)

In 2015 I became one of the partners at Yoast, nowadays alongside Marieke, Joost and Omar. In the early days of Yoast, my days were filled managing and doing site reviews as a senior consultant. As we have grown a lot over the past years, nowadays I am dealing with issues ranging from managing (conversion) optimization of our own site to office/HR related things and writing articles for our blog. Please find all these articles here.

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What is local SEO?

4 August 2020 | Michiel Heijmans

A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local […]

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Which pages to noindex or nofollow on your site?

Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know […]

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noindex robots


How to optimize a landing page for users

Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to […]

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landing page in digital marketing

3 SEO quick wins to implement right now

We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve […]

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SEO quick wins


Reach the right audience by finding your shop’s niche

When you’ve determined your shop’s mission, you should focus on finding the right niche for your business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you find your niche, you’ll be able to optimize your […]

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low budget branding small business

The ease and user-friendliness of WordPress

At Yoast we love WordPress for multiple reasons. That’s why we decided to make a series of articles about the reasons we love WordPress, starting with an important one: user-friendliness. I’ve tried my share of closed and open-source content management systems. From simple text file based systems 20 years ago to in-house developed closed source […]

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what is WordPress

Low-budget branding for small businesses

29 April 2020 | 9 Comments | Michiel Heijmans

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s […]

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low budget branding small business