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Michiel Heijmans

Michiel is a partner at Yoast. Internet veteran. His main goal with most of his articles on this site is to kick-start your site optimization in the most practical way. He'll tell you even more about how we can help with that on our product pages. So much to do! So little time! Having a blast at Yoast, all day every day.

You can find Michiel on: TwitterLinkedinFacebookWordPress

I built my first website around 1995, TheTropics 7907 on GeoCities, if I recall correctly. <blink> was still accepted. Superman could still move his legs. HTML 1.0.

Studied marketing and ended up:

  • starting an internet division in a major dutch consultancy agency (CSS became more and more the standard),
  • doing marketing for a large internet agency (closed CMSes all around) and
  • being a web editor for the largest dutch recipes website (finally usability gained importance).

Besides that, I started blogging at Badlog.nl in 2001 and maintained that blog for almost ten years. Participated in a couple of design contests with the blog in these days (actually won one in 2005). My business started getting more and more serious, the blog was not, so I eventually buried it. Co-founded About:blank, the main online blog magazine of the Netherlands.

In the last couple of years, I have been general manager of a local web design company, started my own business (internet consultancy and websites) in 2009 and met Joost during these years. April 2011, we started working together and February 2012 we sealed that cooperation with a contract.

Esther agreed to marry me in 2005 and we have two beautiful daughters, Puck and Linde. Although sometimes pretty pigheaded, those little girls usually give me fewer headaches than a lot of websites do :)

In 2015 I became one of the partners at Yoast, nowadays alongside Marieke, Joost, Omar and Thijs. In the early days of Yoast, my days were filled managing and doing site reviews as a senior consultant. As we have grown a lot over the past years, nowadays I am dealing with issues ranging from managing (conversion) optimization of our own site to office/HR related things and writing articles for our blog. Please find all these articles here.


How to get ratings and reviews for your online business

13 October 2020 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data […]

Read: "How to get ratings and reviews for your online business"
ratings and reviews

15% off everything: Get your store ready for the sale season!

12 October 2020 | 2 Comments | Michiel Heijmans

As with everything in 2020, the holiday shopping season is going to be different. What hasn’t changed, is that the best time to start preparing is now! Starting ahead of time is an investment you’ll easily earn back, so make sure to start the holiday sale season well-prepared! Best thing: all Yoast products are now […]

Read: "15% off everything: Get your store ready for the sale season!"

How to turn your online customer into a brand ambassador

22 September 2020 | 4 Comments | Michiel Heijmans

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online […]

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Holiday season SEO: 7 tips to start preparing!

21 September 2020 | 6 Comments | Michiel Heijmans

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping […]

Read: "Holiday season SEO: 7 tips to start preparing!"

Social media for small businesses: 12 tips to boost your local marketing

16 September 2020 | 10 Comments | Michiel Heijmans

A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to […]

Read: "Social media for small businesses: 12 tips to boost your local marketing"
social media for small business

Low-budget branding for small businesses

15 September 2020 | 15 Comments | Michiel Heijmans

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s […]

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low budget branding small business

Local ranking factors that help your small business’ SEO

10 September 2020 | 18 Comments | Michiel Heijmans

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are […]

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local seo

Image SEO: Optimizing images for search engines

13 August 2020 | 33 Comments | Michiel Heijmans

Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also contribute to your website’s SEO. This post explains how to fully optimize an image for SEO and […]

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Image SEO