Marieke van de Rakt PhD

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you […]

WordPress is wonderful! It is a wonderful CMS and with it comes a wonderful community. At Yoast, we’re definitely WordPress fanboys and fangirls. We’re fans of the CMS, fans of the community and fans of all those kickass volunteers. That’s why we’ve decided to introduce a new fund: the Yoast Care fund. Care stands for […]

Content is essential for SEO as Google reads and understands the content. And, reading and understanding content is easier when a text is well-written. Both for humans and Google. Some people are blessed with great writing skills, but others are struggling a bit more. However, if you’re bad at writing now, that doesn’t mean that […]

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you […]

The content analysis in the Yoast SEO plugin assesses crucial aspects of the posts and pages you add to your website. In particular, it checks how SEO friendly and easy to read your content is. Here, we’ll go through the most important features of this tool. Check out our step-by-step guide on to optimize your page and […]

If you’re writing posts for your blog, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will […]

Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything you need to fine-tune your text in such a way that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis […]

It can be a great strategy to focus on long-tail keywords. But don’t go overboard! If you make your keyphrase too long and use it often in your copy, the quality of your copy might suffer. That’s why Yoast SEO checks if your focus keyword isn’t too long. How does that work? And, what should […]

If you want to do high-quality keyword research, you’ll need a lot of time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. What’s more, […]

SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding that perfect keyword to optimize your article for. So, why shouldn’t you use that exact keyword over and over again? Why should you use synonyms and related keywords? […]