Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

Marieke van de Rakt is the CEO at Yoast. She founded Yoast Academy and manages marketing and the Yoast project teams. Her favorite SEO topics are SEO copywriting and site structure.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

While I started as Chief Strategy Officer, I am now the CEO at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

Yoast_Avatar_Marieke_RD_x2



SEO copywriting checklist: 8 things to check before publishing

Writing high-quality content that ranks in the search engines is a difficult job! And when is it a job well done? In this post, I’ll give you a handy SEO copywriting checklist with some quick checks you should definitely do before you publish your article. First do the hard work! Before you get to the moment […]

Read: "SEO copywriting checklist: 8 things to check before publishing"
SEO copywriting checklist




Yoast subscriptions: keep your SEO on track

Yoast has been offering subscriptions to our plugins and courses since November of 2018. Lots of happy customers have already purchased a subscription plan! But why would you need a subscription? Isn’t it enough to thoroughly invest in SEO once? What’s the use of an ongoing subscription? I am so glad you asked ;-). SEO […]

Read: "Yoast subscriptions: keep your SEO on track"

Cornerstone analysis to help you create your best articles

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? […]

Read: "Cornerstone analysis to help you create your best articles"
yoast seo hates my writing style

What is keyword stemming?

Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’ is basically the same thing as babies. Optimizing your text for an exact match keyword isn’t a very smart thing to do. That’s why we introduced word form […]

Read: "What is keyword stemming?"
ecommerce on pinterest

Why focus on long tail keywords?

Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow […]

Read: "Why focus on long tail keywords?"
Blog SEO: long tail

WordCamp Europe 2019

June 20 - 22, 2019
  • Attending
  • Organizing
  • Speaking
  • Sponsoring
Berlin, Germany
WordCamp

WordCamp Europe 2019 is in Berlin. This seventh edition of the largest WordCamp in the world is between the 20th and the 22de of June 2019. The Contributor Day is on the 20th of June 2019 in the same venue as the main conference, The Estrel in Berlin. Meet us there! Read about WordCamp Europe 2019 »

Come and meet us, we are attending: