Marieke van de Rakt

Marieke van de Rakt is the Chief Strategy Officer of Yoast. She founded Yoast Academy and next to that manages marketing and the Yoast project teams. Her favorite SEO topics are SEO copywriting and site structure.

You can find Marieke on: TwitterLinkedinFacebook

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

I am now one of the partners at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. I write blog posts, eBooks and develop online courses. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

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Reaching higher together: how we all benefit from open source

30 November 2018 by Marieke van de Rakt - 5 Comments

You may know this open source fanatic as WordPress Core Contributor or esteemed speaker on WordCamps and other conferences. Today, Software Engineer & WordPress Consultant Alain Schlesser shares the details of his first experiences with open source and how to learn from, as well as contribute to open source projects. And, he is clear on […]

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Open Source


How to rank high in Google

23 November 2018 by Marieke van de Rakt - 8 Comments

“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is […]

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ranking high in Google

Open source: reducing boundaries and creating opportunities

9 November 2018 by Marieke van de Rakt - 4 Comments

“I love that WordPress allows you to raise your voice, no matter who you are, and where you are located.” That’s just one of the many inspiring quotes of Carole Olinger, our third interviewee in this series on open source. Carole is Community Manager at Plesk, and a true WordPress Community junkie. Learn why she […]

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Open Source


Avoid these site structure mistakes!

5 November 2018 by Marieke van de Rakt - 29 Comments

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will […]

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site structure mistakes

What is site structure and why is it important?

1 November 2018 by Marieke van de Rakt - 12 Comments

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. So, better get it right! It’s also a very actionable part of […]

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SEO Basics: site structure

Why you should use a focus keyphrase only once

30 October 2018 by Marieke van de Rakt - 21 Comments

Your focus keyphrase is the keyword you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus […]

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keyphrases too long