Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

Marieke van de Rakt is the CEO at Yoast. She founded Yoast Academy and manages marketing and the Yoast project teams. Her favorite SEO topics are SEO copywriting and site structure.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

While I started as Chief Strategy Officer, I am now the CEO at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

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How to optimize a blog post for search engines: a checklist!

24 November 2020 | 16 Comments | Marieke van de Rakt

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to make […]

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Blog post checklist


Structured data for beginners: New and free training course!

19 November 2020 | 2 Comments | Marieke van de Rakt

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need […]

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structured data for beginners

Get free access to all our SEO training courses with the Yoast SEO Premium plugin!

18 November 2020 | 29 Comments | Marieke van de Rakt

We have very exciting news to share with you: we’re combining Yoast SEO Premium with Yoast SEO academy! If you buy Yoast SEO Premium, you’ll now also get free access to all of our SEO training courses in Yoast SEO academy. So the price of Yoast SEO Premium hasn’t changed, but what you’re getting has! […]

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illustration of merge academy seo premium and academy

Why focus on long-tail keywords?

22 October 2020 | 4 Comments | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic […]

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Blog SEO: long tail


Keyword research tools: which ones to use?

19 October 2020 | 4 Comments | Marieke van de Rakt

If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. Doing all that […]

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High speed keyword research


SEO tips for non-profit organizations

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases […]

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Non-Profit SEO

Blog post structure: How to set up an easy-to-read text

30 September 2020 | 9 Comments | Marieke van de Rakt

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your […]

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blog post structure