Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

I'm the CEO at Yoast. My main focus is on growing the company. I'm really passionate about maintaining open and friendly company culture. I'm also heavily involved in the marketing of Yoast and Yoast SEO Academy: the online courses platform I founded.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

While I started as Chief Strategy Officer, I am now the CEO at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

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Improving the content SEO fitness of your website!

11 February 2021 | 3 Comments | Marieke van de Rakt

Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to […]

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featured image SEO fitness website

What is orphaned content?

9 February 2021 | 7 Comments | Marieke van de Rakt

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important […]

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New: Understanding structured data course!

4 February 2021 | 4 Comments | Marieke van de Rakt

We’ve added a new course to Yoast SEO academy: the Understanding structured data training course! Do you want to explore structured data in depth? Then this course is for you. After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get great-looking […]

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Coming soon: Understanding structured data course!

There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get wonderful rich […]

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The ultimate guide to content SEO

26 January 2021 | 6 Comments | Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. […]

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UG content SEO

How to plan an SEO campaign for higher rankings

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your […]

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illustration of woman working on seo campaign

How to respond to positive and negative online reviews

13 January 2021 | 4 Comments | Marieke van de Rakt

Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you stand out and attract traffic to your site. But what should you do when you […]

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ratings and reviews

How to write a mission statement for your site

Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement […]

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think about the mission of your website