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Marieke van de Rakt

Marieke van de Rakt is the Chief Strategy Officer of Yoast. She founded Yoast Academy and next to that manages marketing and the Yoast project teams. Her favorite SEO topics are SEO copywriting and site structure.

You can find Marieke on: TwitterLinkedinFacebook

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

I am now one of the partners at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. I write blog posts, eBooks and develop online courses. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

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Don’t miss these SEO workshops at YoastCon (Feb 7 & 8)

10 January 2019 | 3 Comments | Marieke van de Rakt

YoastCon is just around the corner. We’re already starting to get nervous, excited and anxious. It’s going to be so very amazing. Our speaker line-up is crazy. We’ve managed to get together the very best of the SEO community in one place for two whole days. But besides these amazing speakers, we’ve also scheduled some […]

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YoastCon SEO workshops.

Keep your content fresh and up to date!

How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could even be a bigger challenge! […]

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Fresh content




Reaching higher together: how we all benefit from open source

30 November 2018 | 5 Comments | Marieke van de Rakt

You may know this open source fanatic as WordPress Core Contributor or esteemed speaker on WordCamps and other conferences. Today, Software Engineer & WordPress Consultant Alain Schlesser shares the details of his first experiences with open source and how to learn from, as well as contribute to open source projects. And, he is clear on […]

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Open Source


How to rank high in Google

23 November 2018 | 8 Comments | Marieke van de Rakt

“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is […]

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ranking high in Google

Open source: reducing boundaries and creating opportunities

9 November 2018 | 4 Comments | Marieke van de Rakt

“I love that WordPress allows you to raise your voice, no matter who you are, and where you are located.” That’s just one of the many inspiring quotes of Carole Olinger, our third interviewee in this series on open source. Carole is Community Manager at Plesk, and a true WordPress Community junkie. Learn why she […]

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Open Source