Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what […]Read: "Site structure: the ultimate guide"
I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.
I am now one of the partners at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. I write blog posts, eBooks and develop online courses. My expertise is on SEO copywriting and site structure.
I’m married to Joost de Valk and we have four amazing children together.