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Marieke van de Rakt PhD

Marieke van de Rakt is the CEO at Yoast. She founded Yoast Academy and manages marketing and the Yoast project teams. Her favorite SEO topics are SEO copywriting and site structure.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

While I started as Chief Strategy Officer, I am now the CEO at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

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Celebrating 10 years of Yoast: YoastCon 2020!

There were rumors. People were talking. People were asking questions. And now… we can finally tell you all about the next YoastCon! It’s going to be a very special edition. A legendary edition. And, a birthday party! YoastCon 2020 will take place on 24 April 2020. We will celebrate our 10 year anniversary. And… we’d […]

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Yoast 10 years


Diversity, inequality, and prejudice; a sociological exploration

24 September 2019 | Marieke van de Rakt

Diversity. Feminism. Prejudice. Inequality. Discrimination. These are stirring words, evoking both positive and negative emotions depending upon your personal beliefs. Maybe you’re trying hard to not to feel anything at all about them, but you can no longer deny that they represent important issues in our world today.

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Yoast diversity prejudice

Yoast SEO: don’t just set it and forget it!

13 September 2019 | 10 Comments | Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you […]

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Celebrating the WordPress community: the Yoast Care fund

5 September 2019 | 6 Comments | Marieke van de Rakt

WordPress is wonderful! It is a wonderful CMS and with it comes a wonderful community. At Yoast, we’re definitely WordPress fanboys and fangirls. We’re fans of the CMS, fans of the community and fans of all those kickass volunteers. That’s why we’ve decided to introduce a new fund: the Yoast Care fund. Care stands for […]

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Sustainable SEO


Google’s Knowledge Panel: What is it and how to get one?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you […]

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ranking high in Google

How to use Yoast SEO’s content analysis tool

The content analysis in the Yoast SEO plugin assesses crucial aspects of the posts and pages you add to your website. In particular, it checks how SEO friendly and easy to read your content is. Here, we’ll go through the most important features of this tool. Check out our step-by-step guide on to optimize your page and […]

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content analysis in yoast seo