Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

Marieke van de Rakt is the CEO at Yoast. She founded Yoast Academy and manages marketing and the Yoast project teams. Her favorite SEO topics are SEO copywriting and site structure.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

While I started as Chief Strategy Officer, I am now the CEO at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

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The ultimate guide to content SEO

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. […]

Read: "The ultimate guide to content SEO"
UG content SEO

Is there such a thing as too much high-quality content?

Some bloggers consistently write awesome content. Everything they create is of the highest quality. Does that mean that these bloggers never have to clean up their website? Well, we have some bad news… Even if your content is really great, you could still have too much of it. In this post, I’ll tell you why […]

Read: "Is there such a thing as too much high-quality content?"





SEO copywriting checklist: 8 things to check before publishing

Writing high-quality content that ranks in the search engines is a difficult job! And when is it a job well done? In this post, I’ll give you a handy SEO copywriting checklist with some quick checks you should definitely do before you publish your article. First do the hard work! Before you get to the moment […]

Read: "SEO copywriting checklist: 8 things to check before publishing"
SEO copywriting checklist