Marieke van de Rakt PhD

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll […]

Sue and John have a little baby. His name is Jack. Jack is 10 weeks old and cries a lot. Sue and John don’t know how to stop Jack’s crying. They get very nervous of his crying, the sleep poorly, they are agitated, tired and scared. One day, a good friend gives them a present. […]

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, […]

Our new Yoast SEO analysis has been released. At Yoast, we are all very excited! The changes in Yoast SEO are the result of a long process of researching and evaluating our SEO analysis. And we’re not going to stop improving! Want to know more about what Yoast is doing to provide our customers with […]

People like reading stories. Stories are a great way to captivate your audience. But how do you use stories in a blog post? And, how do you come up with ideas? In a previous post, I wrote about why you should use storytelling. In this post, I’ll give you 6 tips on how to start […]

Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO […]

Once upon a time, there was a young girl. She was 9 years old and her name was Wende. Wende was incredibly intelligent, yet she had a hard time learning things by heart. No matter how hard she tried, she just could not memorize the planets of the solar system. It just did not stick […]

If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your […]

Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. We’ve even developed a tool to help people write readable text. Here, we’ll explain […]

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which […]