Avatar of Marieke van de Rakt

Marieke van de Rakt PhD

Marieke van de Rakt is the CEO at Yoast. She founded Yoast Academy and manages marketing and the Yoast project teams. Her favorite SEO topics are SEO copywriting and site structure.

You can find Marieke on: TwitterLinkedinFacebookInstagramWordPress

I studied Sociology and Communication Sciences at the Radboud University in Nijmegen. I obtained my PhD in Social Sciences in January 2011. Since then, I worked as a researcher as well as a teacher at multiple universities. Since the beginning of Yoast, I have been involved in the company. As of September 2013, I gave up my position at the university and decided to focus solely on my activities at Yoast.

While I started as Chief Strategy Officer, I am now the CEO at Yoast. Together with Joost, Michiel and Omar, I run Yoast. My main focus is on Academy; I develop products that help people to set up their own SEO strategy. My expertise is on SEO copywriting and site structure.

I’m married to Joost de Valk and we have four amazing children together.

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Increase blog engagement: 8 tips to boost shares and comments

23 September 2020 | 10 Comments | Marieke van de Rakt

Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO […]

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increase blog engagement

What is quality content and how do you create it?

14 September 2020 | 7 Comments | Marieke van de Rakt

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And is this the same for your users as it is for Google? In this article, I’ll discuss what quality content is and how you can make sure your own content hits the mark. It will […]

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High quality blogpost

New and temporarily free Local SEO training: Learn how to rank locally!

8 September 2020 | 2 Comments | Marieke van de Rakt

With a website, you’re able to reach out to the entire online world. But what if you want to target a local audience? Then you need to practice local SEO! Especially now, during the COVID-19 pandemic, it’s incredibly important to make sure your local audience can find you online. That’s why today, we’re launching a […]

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local seo training launch

How many internal links does a post have? Find out the easy way!

2 September 2020 | 39 Comments | Marieke van de Rakt

Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And, if it’s an important post, you should link to it more often. But how do […]

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Yoast SEO text link counter

How to set up a cornerstone content strategy with Yoast SEO

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll […]

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internal links metaphor roads



Improve your site structure in 4 simple steps

Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you […]

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improve your SEO strategy

Why is Google ranking the wrong page?

Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another page on your website does show up in the results. But that’s not the one you wanted to rank highest with. Why is Google ranking […]

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Blog structure

Beyond exact keyword matching: optimize your text naturally

Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help get that text as SEO-friendly as possible. In this blog post, I’ll tell you […]

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word forms, related keyphrase and synonyms in Yoast SEO premium analysis

WordCamp Philly 2020 Online

September 26, 2020
  • Attending
  • Speaking
  • Sponsoring
  • Volunteering
  • Yoast Booth
Online, United States
WordCamp

WordCamp Philly is on the 26 of September 2020. It is the 9th edition of WordCamp Philly. WordCamp Philly will feature more than just traditional talks and slides. It is an online celebratory event with panel discussions, how-to learning opportunities, presentations, a virtual assistance Happiness Bar, interactive sponsor rooms, networking opportunities, job boards, and more. […] Read about WordCamp Philly 2020 Online »

Come and meet us, we are attending: