With Yoast SEO 14.0 we’re introducing lots of new goodies. One of them is a Yoast SEO REST API endpoint that’ll give you all the metadata you need for a specific URL. This will make it very easy for headless WordPress sites to use Yoast SEO for all their SEO meta output. There are two […]Read: "Yoast SEO 14.0: REST API endpoint"
I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.
In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 140 people. Yoast SEO is currently available for four open-source platforms and active on more than 11 million websites.
Besides Yoast, Marieke and I have invested in several companies. As a result, I also have several advisory roles for companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.
I’m 39 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 6 and 15 years old.
Outside of work I enjoy reading, photography and playing board games with my kids.
We’ve released our Yoast Test Helper plugin to WordPress.org. This is a plugin our teams use internally while testing Yoast SEO and it could be very useful for you in testing Yoast SEO on your staging environment. Let me explain the nicest features: Switching between free and premiumFor obvious reasons, this is something we do […]Read: "Yoast Test Helper – easy testing!"
We launched one of the biggest updates in Yoast SEO history, Yoast SEO 14.0. This release, released on April 28th, is a huge rewrite of parts of our code. In our release post, you’ll find out all about Yoast SEO 14.0. In addition, we’re sharing technical details in developer posts on our developer blog this […]Read: "Yoast SEO 14.0: The Indexables"
Google doesn’t always spider every page on a site instantly. In fact, sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your crawl budget. We’ll discuss what a ‘crawl budget’ is and what you […]Read: "How to optimize your crawl budget"
Team Yoast, while all working from home for the first time in our history, is working on one of the biggest improvements to Yoast SEO yet. This release, Yoast SEO 14.0, internally has the codename “Indexables”. This release, while fully backwards compatible, will change some of our known integration API’s. If you integrate with Yoast […]Read: "Upcoming release: Yoast SEO 14.0 – Indexables"
In Yoast SEO 14.0, every meta tag that Yoast SEO outputs is output through a so called Presenter. In fact, all of them are extensions of the Abstract_Indexable_Presenter class, and you can easily add your own. Just make your own class that extends Abstract_Indexable_Presenter, and filter it in through the filter wpseo_frontend_presenters. Let me show […]Read: "Yoast SEO 14.0: adding metadata"
In Yoast SEO 14.0 we’ve introduced a formal way of integrating Yoast SEO into your code. We’ve added what’s called a surface called YoastSEO(). This surface gives easy access to lots of the features Yoast SEO has to offer. In this post I’ll show you some of the different helpers that are now easily accessible […]Read: "Yoast SEO 14.0: using Yoast SEO surfaces"
Due to the Yoast SEO indexable project using an entirely new namespaced Dependency Injection architecture, we’ve had to change some of our Schema API. All your existing integrations still work as we’ve made them backwards compatible, but we ask that you please update to the new code when you can. In this post I will […]Read: "Yoast SEO 14.0: changing the Yoast Schema API"
At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be talked about more, as it is one of the hallmarks of a great enterprise. Please let me explain why I […]Read: "Building a brand for your business"
At Yoast, we truly believe you should be using the block editor (formerly known as Gutenberg) in WordPress, simply because it’s a much better experience than the ‘classic editor’. Unfortunately, when we look at our statistics, we see that a large segment of our users still uses the classic editor. Which is why we’d like […]Read: "The WordPress block editor: Why you should be using it"
Joost likes to talk about SEO, technical SEO and open source.
Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.
In this SiteGround webinar, Joost talks about the 2021 SEO trends.
Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.
WordPress, Yoast SEO
Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.
Content SEO, Yoast SEO
Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!
WordPress, Yoast SEO
Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.
Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.
Open source, Yoast SEO
[Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.
Open source, Technical SEO
Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.
Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.
If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.