Avatar of Joost de Valk

Joost de Valk

I'm the founder of Yoast. While I am no longer active on a daily basis, I advise the team on marketing, product and technology but also all other aspects of running the business for one day every two weeks.

You can find Joost on: TwitterLinkedinFacebookInstagramGithubWordPress

I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.

In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 150 people. Yoast SEO is currently available for four open-source platforms and active on more than 12.5 million websites.

In 2021 we sold Yoast to Newfold Digital and after a short transition period I took a step back, which means I’m currently active as an advisor. My wife Marieke, Yoast’s former CEO, is currently its Head of Strategy and is still at Yoast on a daily basis. She and I have invested in several companies. I act as an advisor for some of the companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.

Private life

I’m 40 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 7 and 16 years old.

Outside of work I enjoy reading, LEGOs and playing board games with my kids.

Yoast_Avatar_Joost_RD_x2



Yoast SEO 14.0.x; or “Why you should never bypass wpdb”

30 April 2020 | 13 Comments | Joost de Valk

Yoast SEO 14.0 was a release that needed quite a few patches so far. We’re sorry about that. In building Yoast SEO 14.0 we made a mistake: we bypassed wpdb. That caused issues and errors for some users when they tried to upgrade, which we’re very sorry about. This post explains the mistakes we made, […]

Read: "Yoast SEO 14.0.x; or “Why you should never bypass wpdb”"
Yoast SEO 14.0.x; or “Why you should never bypass wpdb”

Yoast SEO 14.0: Much faster thanks to ‘indexables’

28 April 2020 | Joost de Valk

Today is a special day. Today, a project we’ve been working on for a year sees the light of day. Yoast SEO 14.0 rewrites the playbook on how a WordPress SEO plugin can work. Thanks to an approach we call indexables, we bring you a much faster experience and a new foundation that helps us […]

Read: "Yoast SEO 14.0: Much faster thanks to ‘indexables’"
Yoast SEO 14.0: Much faster thanks to ‘indexables’






Upcoming release: Yoast SEO 14.0 – Indexables

6 April 2020 | 38 Comments | Joost de Valk

Team Yoast, while all working from home for the first time in our history, is working on one of the biggest improvements to Yoast SEO yet. This release, Yoast SEO 14.0, internally has the codename “Indexables”. This release, while fully backwards compatible, will change some of our known integration API’s. If you integrate with Yoast […]

Read: "Upcoming release: Yoast SEO 14.0 – Indexables"
Upcoming release: Yoast SEO 14.0 – Indexables

Joost likes to talk about SEO, technical SEO and open source.

  • Interview: Improving the web, schema, and the CMS market

    Technical SEO

    Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.

  • 2021 SEO Trends with Yoast

    SEO

    In this SiteGround webinar, Joost talks about the 2021 SEO trends.

  • Interview: Joost’s 4 reasons to start timestamping today

    WordPress

    Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.

  • Interview: The latest in WordPress SEO with Joost

    WordPress, Yoast SEO

    Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.

  • Making sure your content is found – 2020 edition

    Content SEO, Yoast SEO

    Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!

  • Interview: Yoast SEO

    WordPress, Yoast SEO

    Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.

  • WordPress SEO in 2019

    Technical SEO

    Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

  • Interview: If we want to grow, WordPress should grow too

    Open source, Yoast SEO

    [Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.

  • SEO for everyone: what does that even mean?

    Open source, Technical SEO

    Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

  • SEO for everyone: what does that even mean?

    Yoast SEO

    Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.

  • The Victory of the Commons

    Open source

    If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.