Avatar of Joost de Valk

Joost de Valk

I'm the founder of Yoast. While I am no longer active on a daily basis, I advise the team on marketing, product and technology but also all other aspects of running the business for one day every two weeks.

You can find Joost on: TwitterLinkedinFacebookInstagramGithubWordPress

I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.

In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 150 people. Yoast SEO is currently available for four open-source platforms and active on more than 12.5 million websites.

In 2021 we sold Yoast to Newfold Digital and after a short transition period I took a step back, which means I’m currently active as an advisor. My wife Marieke, Yoast’s former CEO, is currently its Head of Strategy and is still at Yoast on a daily basis. She and I have invested in several companies. I act as an advisor for some of the companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.

Private life

I’m 40 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 7 and 16 years old.

Outside of work I enjoy reading, LEGOs and playing board games with my kids.

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Schema.org is hard, Yoast SEO makes it easy for you

9 September 2020 | 9 Comments | Joost de Valk

Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and […]

Read: "Schema.org is hard, Yoast SEO makes it easy for you"
Schema.org is hard, Yoast SEO makes it easy for you

The latest news in SEO and WordPress: August 2020

3 September 2020 | 14 Comments | Joost de Valk

Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a […]

Read: "The latest news in SEO and WordPress: August 2020"
The latest news in SEO and WordPress: August 2020


WordPress 5.5 is here! 5 things you need to know

11 August 2020 | 118 Comments | Joost de Valk

It’s here! The official release of WordPress 5.5, a major update stuffed with new features and improvements. Not only does this release come with improvements to the block editor, it also allows you to edit inline images, gives you an improved content preview and much (much!) more. To give you an idea of what this […]

Read: "WordPress 5.5 is here! 5 things you need to know"
WordPress 5.5 is here! 5 things you need to know

The latest news in SEO and WordPress: July 2020

Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such […]

Read: "The latest news in SEO and WordPress: July 2020"
The latest news in SEO and WordPress: July 2020

Noindex a post or page in WordPress, the easy way!

22 June 2020 | 18 Comments | Joost de Valk

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy it […]

Read: "Noindex a post or page in WordPress, the easy way!"
Noindex a post or page in WordPress, the easy way!

Announcement: Duplicate Post joins Yoast

16 June 2020 | 35 Comments | Joost de Valk

Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as […]

Read: "Announcement: Duplicate Post joins Yoast"
Announcement: Duplicate Post joins Yoast

Searching without result: Insights from zero result searches

3 June 2020 | 6 Comments | Joost de Valk

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website […]

Read: "Searching without result: Insights from zero result searches"
Searching without result: Insights from zero result searches

Joost likes to talk about SEO, technical SEO and open source.

  • Interview: Improving the web, schema, and the CMS market

    Technical SEO

    Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.

  • 2021 SEO Trends with Yoast

    SEO

    In this SiteGround webinar, Joost talks about the 2021 SEO trends.

  • Interview: Joost’s 4 reasons to start timestamping today

    WordPress

    Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.

  • Interview: The latest in WordPress SEO with Joost

    WordPress, Yoast SEO

    Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.

  • Making sure your content is found – 2020 edition

    Content SEO, Yoast SEO

    Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!

  • Interview: Yoast SEO

    WordPress, Yoast SEO

    Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.

  • WordPress SEO in 2019

    Technical SEO

    Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

  • Interview: If we want to grow, WordPress should grow too

    Open source, Yoast SEO

    [Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.

  • SEO for everyone: what does that even mean?

    Open source, Technical SEO

    Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

  • SEO for everyone: what does that even mean?

    Yoast SEO

    Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.

  • The Victory of the Commons

    Open source

    If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.