The internal linking suggestions tool has been a staple of the Yoast SEO Premium plugin since 2017. After all these years it was time for an overhaul. In a dramatic turn of events, we actually took some lessons from the way search engines work. Ultimately, this led to a little internal search engine of our […]Read: "Linking suggestions, a look behind the scenes"
I went on to doing my master’s in AI at Radboud as well, where I focused on the chances of AI in the domain of natural language and the internet in general.
My graduation project focused on applying machine learning to search, a technique commonly called learning-to-rank. This technique is getting used more and more by search engines to optimize their algorithms, and as a result has many implications for SEO as well.
After a (very brief) stint as a developer at a marketing tech firm, I switched to Yoast, where I am currently working as a web developer in the platform team.