When writing a post, or creating a page or taxonomy, Yoast SEO for WordPress will give you the opportunity to set a focus keyword. This is the search term you want to be found for. When you set a focus keyword, the plugin will run a realtime check on your content to see if you use the keyword often enough and in the correct areas. Optimizing your content for this term will help you rank higher for this keyword in the search results.
The Yoast SEO meta box, that you’ll find beneath your post or page, has a field where you can enter this focus keyword. In this screencast Joost explains how to enter a focus keyword and how you can optimize your content with help of our tips, based on the content analysis:
Yoast SEO Premium
The Yoast SEO Premium plugin adds some features to the Yoast SEO plugin and gives you access to premium support. It includes:
Based on the analysis above, you’ll get a green, orange or red bullet for each check. You can see this in the Yoast SEO meta box, below your focus keyword:
Green, orange and red bullets in the Yoast SEO content analysis (click on image to enlarge)
With this feedback you can start improving you content in a structured way. Please note that you don’t need a green bullet for everything to get an overall green bullet. The main goal will be to get a green bullet for most things, at least until the green bullet on the tab (next to focus keyword) turns green. To get a green bullet for everything will be nearly impossible!
To help you use the Yoast SEO content analysis best, Marieke wrote an article. In the article “How to use the Yoast SEO and content analysis” she explains in detail all features of the content analysis tool and how you can get most out of them.
Yoast SEO for WordPress training
Want to get to know all possibilities of Yoast SEO? In this training we’ll explain all features and functionalities of Yoast SEO. You’ll learn how to use it to it’s full extend! Take our Yoast SEO for WordPress training and become a Yoast SEO for WordPress expert.