How many sites will you use Yoast SEO Premium on?
Yoast SEO assessment: Link focus keyphrase
What does the link focus keyphrase check do?
The link focus keyphrase check warns you when it detects competing links in your text. A link is considered a competing link when its link text, also known as anchor text, contains the focus keyphrase that you want your page to rank for. So, the link focus keyphrase check assesses the links on a page and their anchor text and notifies you if you have competing links. If you have Yoast SEO Premium, the check will also look for the synonyms of your keyphrase.`
When Yoast SEO detects a competing link, it displays a warning message in the SEO analysis results.
Why is link text important for SEO?
Links are important for SEO: you need to add internal links, for example, to make your site structure clear to search engines. The link text helps search engines make sense of your (internal) links; it gives them more context. When you link to other content, Google uses the link text as an indicator of the topic of the linked page. If the link text matches your keyphrase, Google will not be able to tell which article is the most relevant for that topic and should rank for that keyphrase.
Besides adding context to links for search engines, link text is also important to your users. The anchor text clarifies the value of a link and tells them where it leads them. So, using the focus keyphrase in the link text can be confusing for both search engines and your users. That’s why you should actively avoid competing links.
Do you want to improve your link texts?
Read this article and learn how to write good link texts.