Yoast SEO How to use the internal linking tool

The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but I already have some general suggestions of posts to link to, like the one with our 12 most read posts of 2017. Makes sense. As I continue to write this article, the suggested posts will change to match what I am writing about.

Internal linking is one of the most important ways to optimize your pages. Internal links contribute to a better site structure, easier crawling, and indexing of your pages, and might increase your time-on-site in Google Analytics. It’s a way to point Google to your main pages about a topic (cornerstone content).

Getting started with the internal linking tool

First things first, as always. We need to determine what your posts are about, and we do that by scanning your content. We would like you to help us a bit here, by starting that process for us in the settings of Yoast SEO. Go to Yoast SEO > Tools > Internal linking.

yoast seo internal linking analyze your content button

 

Click the ‘Analyze your content’ button to start analyzing and building these internal linking suggestions. That’s step one. No need to do that again, unless you have a specific reason for it. We will learn from each newly published posts what it is about.

What does the internal linking tool look like?

Now that we have analyzed your content, we can give you internal linking suggestions. It’s a convenient sidebar item in WordPress. It looks a bit like this, depending on your WordPress setup:

Internal linking tool yoast seo

On the left, you see “me” writing this article in WordPress, on the right you see a nice long list of articles we have written before. It’s divided into two sections:

  1. Cornerstone content
  2. Regular content

In our plugin, you can mark a specific article as cornerstone content right below the spot where you have been inserting the focus keyword for years:

Mark as cornerstone content

Checking that box will add it to the cornerstone content articles in our linking tool. These are the articles you want to link to most. These are the articles you want to rank for more general topics, like our Ultimate guide to content SEO. It makes sense to use these the most in your internal linking.

You have probably guessed that the other section contains all your related posts. To calculate these related posts, we use what we call a prominent words algorithm. No need to elaborate here, but trust me: it works. We will suggest the appropriate articles to link to in the current post you are writing.

The ease of adding internal links

In the internal linking tool, we use two icons:

  1. A checkmark for all the posts you have already linked to in your article
  2. A copy/paste icon. Click that icon, and we’ll add the link to your clipboard.

Now, how easy is that? That’s not all. There is a drag-and-drop functionality in there as well, which makes internal linking even easier. Simply click a link and hold your mouse button. Move to the spot where you want the link and release the button. Done!

Internal linking tool: drag & drop link

With this drag-and-drop option, you can create a related post block on the fly, just to name one of the possibilities. Now go and have fun with it, because this is all you need to create better internal links!

Oh, and just so there’s no confusion: the internal linking tool is indeed a feature of our paid plugin. It’s one of those extra features of our Yoast SEO Premium plugin that make it worth your while.

Read more: Site structure: The ultimate guide »


19 Responses to Yoast SEO: How to use the internal linking tool

  1. Anne Hamar
    Anne Hamar  • 10 months ago

    This sounds really great!
    However I do not have the linking tool.
    Is the linking tool only for English websites? My sites are in three different scandinavian languages.

    • Melina Reintjens
      Melina Reintjens  • 10 months ago

      Hi Anne! The available features for Yoast SEO differ per language. You can check the features for each language here: https://kb.yoast.com/kb/features-per-language/ . Of course, we’d love to release this feature for as many languages as possible. You can help make them available by contributing word lists. If you’d like to help, please send an email to language@yoast.com.

  2. Nina
    Nina  • 10 months ago

    Does the plugin still have the XML sitemap feature?

  3. Robert Garrow
    Robert Garrow  • 10 months ago

    Will this work with Elementor? All of my pages are created with it.

  4. geena
    geena  • 10 months ago

    vvery useful article for me as a beginner to wordpress seo these kind of articles can enhance my skilss

  5. Peter Netz Lassen
    Peter Netz Lassen  • 10 months ago

    Hi
    Thanks for a great tool… I just can’t see the sidebar? It’s not showing up for me (PRO User)?

  6. Rod Thomas
    Rod Thomas  • 10 months ago

    As usual, outstanding, concise and poignant content. Thank you for your steadfast updating of the wonders of Yoast. I’m so thankful you came into my blogging/podcast life.

    Quick question: I use DIVI as my WordPress Theme which, in case you are unaware, uses somewhat of a different interface for creating content to the site.

    I believer Yoast works with DIVI, but I’m not a hundred percent sure. Especially reading this latest article of yours and the internal linking, I’m not sure how it would function using the DIVI themed interface.

    Would you have any information on this? I believe DIVI themes are becoming more and more popular for WP users and I’m guessing content creators such as myself who use DIVI want to get the most out of our Yoast subscription.

    Thank you in advance.
    Best Regards

  7. Phillip Hatfield
    Phillip Hatfield  • 11 months ago

    Can you Post a List of ALL the WP Plugins You recommend that work together with Yoast for a Novice like me! A Complete list of all you should have the the BEST Optimized site Plugins

  8. Gracious Store
    Gracious Store  • 11 months ago

    The internal linking tool is a very easy to use tool. Thank you Yoast for providing this tool

  9. Toudjidoum
    Toudjidoum  • 11 months ago

    Theses articles concerning the website in general are very important for seo these ones enabled me to undrestand the importance of website.

  10. Swapnil Narayan
    Swapnil Narayan  • 11 months ago

    Hey,
    Such an interesting post. Now Yoast SEO premium is costly for me but I will purchase this premium plugin very soon. And one thing more that your free plugin is also pretty awesome.

  11. Rafał Dziedzic
    Rafał Dziedzic  • 11 months ago

    I have premium plugin but cannot find this option :-( I general tab I have:
    – Configuration wizard
    – Text link counter
    – Credits
    – Restore default settings

    What is wrong with my plugin? ;-)
    Please help :-)
    Regards,
    Rafal

  12. Ana Paula
    Ana Paula  • 11 months ago

    Is it possible to translate from another language without being penalized?

    • Melina Reintjens
      Melina Reintjens  • 11 months ago

      Hi Ana! Not sure what you mean exactly, but if you’re talking about being penalized for duplicate content, don’t worry: translated content isn’t considered duplicate content :-)

  13. Sarah Willard Gray
    Sarah Willard Gray  • 11 months ago

    I am very keen to get my SEO updated but when you refer to POSTS does that also refer to pages and products as I do not blog and have an online store with WordPress/WooCommerce?

    • Melina Reintjens
      Melina Reintjens  • 11 months ago

      Hi Sarah! Good question: yes, the internal linking tool will also suggest pages and products (provide these are public custom post types), if they contain sufficient content to be analysed. Hope that helps!


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