Technical SEO archives

More and more people, and more and more developers, are talking about structured data, and Schema.org. We talk and have talked about Schema for quite some time at Yoast and we’ve built loads of things with and on top of it. Recently, the proposed block protocol standard started talking about integrating with Schema, and WordPress’ …

The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!

When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social accounts to introduce your business to potential customers right away. But like most businesses, …

Want to know how to rank high in Google? You’re not the only one. “Could you please write a post with a clear path on just what to do to rank high in Google?”, “What should I do to make sure I’ll outrank my competition?”, “Could you write a clear, step-by-step to-do list on how …

This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your …

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is …

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Adding images to your posts and product pages encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should never forget to provide your images with good alt attributes. Because alt text strengthens the message of your pages with …

Do you have an old website that’s seen better days? Or a site that’s been offline for a few years? In this post, we’ll explain what you should check to get it up to modern standards and how to update your SEO at the same time. We’ve covered all the main things you need to …