A homepage serves many different purposes. It is your welcoming page and your main user guide for your website. There is, however, one purpose that I feel a homepage doesn’t have and that is ranking for keywords other than your business name or brand. We have had quite a few questions about that, so it’s something certain …Read: "Homepage SEO: Does it exist?"
Technical SEO archives - Page 6 of 23
Recent Technical SEO articles
Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …Read: "Google Search Console and the structured data Enhancements report"
Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
Sometimes Google does announcements about new features and we go “huh, why did they do that?” This week we had one of those. Google introduced a new set of robots meta controls, that allows sites to limit the display of their snippets in the search results. There is a reason for that, but they buried …Read: "Robots meta changes for Google"
WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and keeps on growing. With many sites staying true to the CMS and many new sites bursting onto the scene, there are a lot of new users taking their first steps into the wonderful world of WordPress. People from …Read: "How to use WordPress? The 12 most common questions"
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …Read: "Holistic SEO: Improve every aspect of your website"
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why …Read: "Product page SEO: 5 things to improve"
Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …Read: "Google’s Knowledge Panel: What is it and how to get one?"
If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic of all: checking for 404 errors. Note: this post does not cover the required elements of a …Read: "Website maintenance: Check and fix 404 error pages"
Whenever you delete a page (or post) from your site, you also delete one or more URLs. That old URL, when visited, will usually return a ‘404 not found’ error, which is not the best thing for Google or your users. Is that what you really wanted to happen? You could redirect that deleted page …Read: "How to properly delete a page from your site"