Technical SEO archives - Page 6 of 23

If you have two very similar sites in two different languages, you may wonder whether you need to implement hreflang. Will Google recognize both sites as ‘stand-alone’ websites, and is that what you want? While translated content isn’t considered duplicate content, it may still be worth your while to actively point users to the right …

The subject is up for much discussion: SEO-friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extras? Could an URL be stuffed with keywords or not? In this post, I’ll explain our take on SEO-friendly URLs and try to elaborate a bit …

If you’re serious about your WordPress website, you need run a page speed test. There are many variations of these tests out there, and some are more appropriate for your target audience than others. But all of them will give you a pretty good idea of where you can still improve your site. For some …

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search …

You don’t even have to listen very carefully because SEO people are shouting it from the rooftops: site speed is everything. Not a day goes by without a new article, white paper, Google representative or SEO expert telling us that optimizing for speed is one of the most important things you can do right now. …

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy this …

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach than serving them an annoying, user experience breaking 404 message. Redirects …

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe six important steps for a successful link building strategy, the holistic SEO …

A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design. Initially, AMP was mainly relevant for static content, like blogposts or news articles, …

Site speed is one of the factors that determine whether you get a good ranking in Google. Site speed is a ranking factor and its importance keeps growing. A sluggish website will also result in a slower crawling rate, so Google indexes pages on your site at a slower rate. New posts will take longer …