Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Click here to read all about a natural link profile

17 September 2007 by Joost de Valk » - 16 Comments

Sint Smeding IM’d me tonight, pointing me to this post on his blog, which basically is the Dutch version of what Brian Clark is talking about: whether or not to use “Click here” as anchor text for links. The first thing I had to think of was a post by Jennifer Slegg about choosing the […]

Category: General SEO
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Nice and cheap internet marketing products?

17 September 2007 by Joost de Valk » - 8 Comments

DealDotCom is creating quite the hype at the moment… They’re promoting themselves as the Woot! of internet marketing, or for the Europeans among my readers: the iBood of internet marketing. I’m very curious as to what they have to offer, as this looks quite tempting: If you’re involved in Internet Marketing in any way, shape, »

Category: Usability & Conversion
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Exporting your users and / or commenters to a CSV file?

15 September 2007 by Joost de Valk » - 1 Comment

If you have a huge blog, you might want to create a mailinglist for your readers as well. Now to start that mailinglist, you could get all the people who once commented on your blog, or just those who registered for your blog, into that mailinglist. If you’re running on WordPress and want to do »

Category: WordPress
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Google Analytics for WordPress: my latest plugin

14 September 2007 by Joost de Valk » - 18 Comments

I just wanted to let you guys know that I’ve thrown the first version of my Google Analytics for WordPress plugin out there. You can download it from here, while you wait for me to write the page for it on this site! It automatically tracks outbound clicks from posts, comments, blogroll, it tracks downloads, »

Categories: Analytics, WordPress
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Searching for freshly indexed pages

13 September 2007 by Joost de Valk » - 6 Comments

The post Matt did about better date search inspired me to create OpenSearch plugins which allow you to search for pages indexed in the last 24 hours or the last 7 days. Find them on this page, or just install them from here: Results from the last 24 hours Results from the last week

Category: General SEO
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Optimizing your WordPress titles

13 September 2007 by Joost de Valk » - 12 Comments

I’ve recently redone my entire category structure, going from a large group of categories to only six of them. I did that with a plugin which adds an ajaxy bit of interface so you can easily add and delete categories to posts from the category overview. This plugin is called wp-cats. Now after doing this »

Categories: General SEO, WordPress
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More WordPress SEO: robots-meta update

9 September 2007 by Joost de Valk » - 9 Comments

After reading Halfdeck’s post about Third Level Push, which Roy pointed me at, I decided to add the necessary code to the Robots Meta plugin, since the code example Halfdeck gave was for an older version of WordPress (the wp_list_cats function he uses was deprecated in WordPress 2.1). It’s quite easy, you check the appropriate »

Categories: General SEO, WordPress
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Google Analytics and Google Image search: revisited

6 September 2007 by Joost de Valk » - 32 Comments

I wrote earlier about using a custom urchin.js to get Google Analytics to extract the keywords from Image Search. Now my colleague Roy recently spoke about this with an engineer from Google, and this engineer suggested that I could just rewrite the one function and add that as an extra javascript instead of using a »

Category: Analytics
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Update of Robots Meta plugin: more duplicate content issues solved

1 September 2007 by Joost de Valk » - 5 Comments

Yoast SEO plugin

WordPress has a few nasty issues with duplicate content which the Robots Meta plugin I wrote can solve for you. In the latest update I just put up, you can now also disable the date based archives if you don’t use them, and the author based archives. Especially the last one is one that few »

Categories: General SEO, WordPress
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The DMOZ mob strikes again…

28 August 2007 by Joost de Valk » - 264 Comments

This weekend I was reading about Shoemoney being extorted by a DMOZ editor. I thought: heck, I’m a DMOZ editor, I don’t want to be associated with stuff like that, let’s see if I can do anything to help. So I posted something like that in the commentthread to the above post, and I added »

Category: General SEO
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