Thijs de Valk

Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been […]

Today, we proudly present Yoast’s new leadership team. The past year has been quite the year at Yoast. Big things happened at our beloved company. As the icing on the cake, we’d now like to introduce our new leaders to you. Say hi to Chaya, Marieke, Inge, Irene, Herre, Taco and me: the new leadership […]

Big day for Joost and Yoast! Joost de Valk has decided to move into a different role than his current position as CPO at Yoast. He’ll stay on board as an advisor for both Yoast as well as Newfold. It’s a big change and at the same time it is not such a big change. […]

Getting a site online isn’t hard anymore these days. Tools like Shopify aim to make this process as easy as possible. But before you can start thinking about ranking, you need to make sure Google knows your site exists. So, once a site is online, how can you let Google know your site is online? Here, you’ll discover how to get your Shopify store on Google. […]

By the end of this month, we’ll launch a Yoast SEO app for Shopify! That’s huge news! In this post, we’ll explain why we chose to build an app for Shopify. We thought long and hard about it. And it took some time and effort to build it as well. I’ll discuss some business reasons […]

“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce […]

So sorry! This sale has ended… don’t want to miss our discounts? Sign up for our newsletter below! Time to brighten up your Blue Monday! What better way to do this than with a special Blue Monday discount? Get rid of the blues instantly: claim your 20% discount – valid just on Blue Monday. Here […]

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when […]

Five years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site […]

Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to […]