Posts by Willemien Hallebeek

Willemien Hallebeek

Willemien is content manager at Yoast. She loves to write and read. Her mission is to create and organize content in such a way that it helps people understand things better.

Read all about Willemien or find her on Linkedin

Link building with Dixon Jones (Majestic)

yoastcon dixon jones link building

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building »

Categories: Analytics, Announcements
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Interview with Marcus Tandler, OnPage.org – YoastCon speaker

marcus tandler seaks at YoastCon

We proudly introduce you to yet another pre-eminent speaker at YoastCon 2017: Marcus Tandler! Marcus, also known as Mediadonis, is co-founder and managing director at OnPage.org. This award-winning SaaS Tech-StartUp helps webmasters make better websites. Marcus started working in the SEO industry about 20 years ago, so he gained a lot of experience over the years. Read in »

Category: Announcements
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Interview with Karl Gilis, AGConsult – YoastCon speaker

interview karl gilis

We’re thrilled to announce that CRO expert Karl Gilis will be speaking at YoastCon on November 2! Karl Gilis from AGConsult is one of the most influential usability and conversion optimization specialists in the world, and our go-to-guy if we need advice on these things for Yoast.com. We’ve asked him 5 questions – well 6 actually – »

Categories: Announcements, User eXperience (UX)
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SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek » - 18 Comments

Small business tips

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading »

Categories: Content SEO, eCommerce
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Yoast’s most read posts of 2016

23 December 2016 by Willemien Hallebeek » - 7 Comments

yoast best read posts 2016

We’re approaching the end of 2016. It was an excellent year for Yoast: next week we’ll elaborate a bit on that (including a nice surprise for our loyal readers, so stay tuned!). We hope you had a great year as well, in which you took your website to the next level and managed to outrank »

Category: Announcements

Interview with Boris Veldhuijzen van Zanten (TNW)

16 September 2016 by Willemien Hallebeek » - 2 Comments

Interview Boris Veldhuijzen van Zanten

Now this is a quote we love: “…being patient and providing quality pays off…“. It’s one of the lessons Boris Veldhuijzen van Zanten, co-founder of The Next Web (TNW), shared with us in this interview. TNW owns one of the most visited tech news sites, and they organize large tech events around the world. Besides that, TNW also offers »

Categories: Content SEO, WordPress
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