Posts by Willemien Hallebeek

Willemien Hallebeek

Willemien is content manager at Yoast. She loves to write and read. Her mission is to create and organize content in such a way that it helps people understand things better.

Read all about Willemien or find her on Linkedin


Yoast conference update: Where were we in March?

5 April 2018 by Willemien Hallebeek »

Yoast Conference update

Team Yoast often attends WordCamps and other conferences. We’d like to keep you updated on the highlights of these events and share the knowledge we gained and the fun we had there. In March we went, for example, to WordCamp Oslo, WordCamp Antwerp, WordCamp Rotterdam, WordCamp Kathmandu and The Social Conference. We’ve picked some of the highlights for »

Category: WordPress
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International sites: the best domain structure for SEO

20 March 2018 by Willemien Hallebeek » - 13 Comments

domains for your international sites

Making your website rank high can be a challenge. Making your international sites rank high can be an even bigger challenge. There are just a lot more things you have to do for multilingual SEO: create content for different markets, set up sites for those markets and implement hreflang, just to name a few. Plus there are »

Category: Technical SEO
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What is multilingual SEO?

30 January 2018 by Willemien Hallebeek » - 18 Comments

what is multilingual SEO

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO though. You’d better start thinking about multilingual SEO, if you want to be sure your website will be found and used well in other countries! Here, »

Categories: Content SEO, Technical SEO
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SEO basics: What is UX (and why bother)?

18 January 2018 by Willemien Hallebeek » - 14 Comments

SEO basics: what is UX?

You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of »

Categories: SEO basics, User eXperience (UX)
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Introducing MyYoast: our brand new customer portal

30 August 2017 by Willemien Hallebeek » - 14 Comments

Introducing My Yoast

Today we’re launching MyYoast, a new customer environment where you can view and manage the purchases you’ve done at yoast.com. These last few months, our development team worked very hard to create this easy-to-use user portal. Read here how MyYoast will make your life as a Yoast customer easier. What is MyYoast? MyYoast is an »

Category: Announcements

Yoast SEO 5.2: Accessibility, compatibility and bug fixes

8 August 2017 by Willemien Hallebeek » - 16 Comments

Yoast SEO 5.2

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here! Accessibility Web accessibility »

Categories: Announcements, WordPress
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Link building with Dixon Jones (Majestic)

yoastcon dixon jones link building

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building »

Categories: Analytics, Announcements
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Interview with Marcus Tandler, Ryte – YoastCon speaker

marcus tandler speaks at YoastCon

We proudly introduce you to yet another pre-eminent speaker at YoastCon 2017: Marcus Tandler! Marcus, also known as Mediadonis, is co-founder and managing director at Ryte (previously known as OnPage.org). This award-winning SaaS Tech-StartUp helps webmasters make better websites. Marcus started working in the SEO industry about 20 years ago, so he gained a lot of experience over »

Category: Announcements
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Interview with Karl Gilis, AGConsult – YoastCon speaker

interview karl gilis

We’re thrilled to announce that CRO expert Karl Gilis will be speaking at YoastCon on November 2! Karl Gilis from AGConsult is one of the most influential usability and conversion optimization specialists in the world, and our go-to-guy if we need advice on these things for Yoast.com. We’ve asked him 5 questions – well 6 actually – »

Categories: Announcements, User eXperience (UX)
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SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek » - 18 Comments

Small business tips

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading »

Categories: Content SEO, eCommerce
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