Posts by Willemien Hallebeek

Willemien Hallebeek

Willemien is content manager at Yoast. She loves to write and read. Her mission is to create and organize content in such a way that it helps people understand things better.

Read all about Willemien or find her on Linkedin

Using Gutenberg as an editor: does it make my life easier?

gutenberg and copy writing

Being part of the blog team at Yoast I spend much time writing, correcting and editing content in the editor. Of course, I’ve heard about Gutenberg (it’s quite the thing here at Yoast) and glanced over it, but I didn’t take the time to do much with it myself. When the Gut Guys asked me »

Categories: Content SEO, WordPress
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Get ready for our FREE training: SEO for beginners

30 April 2018 by Willemien Hallebeek » - 23 Comments

Free SEO for beginners training

Want to know what makes your site rank higher in Google? Understand how Google works? This is your chance to learn it… for free! For the first time ever, we’re launching a completely free course: the SEO for beginners training. In this course, you’ll take your first steps in the world of Search Engine Optimization, »

Categories: Announcements, SEO basics

Personal configuration review: Train your skills and get our feedback

25 April 2018 by Willemien Hallebeek » - 9 Comments

Yoast SEO for WordPress plugin training

Today we’re launching the Personal configuration review: an extra personal assignment you can add to the Yoast SEO for WordPress plugin training. You can now test if you’ve understood the subject matter of our training well and do an extra assignment – on your own site! When you’ve configured Yoast SEO on your site, we’ll »

Categories: Announcements, WordPress

Yoast conference update: Where were we in March?

5 April 2018 by Willemien Hallebeek »

Yoast Conference update

Team Yoast often attends WordCamps and other conferences. We’d like to keep you updated on the highlights of these events and share the knowledge we gained and the fun we had there. In March we went, for example, to WordCamp Oslo, WordCamp Antwerp, WordCamp Rotterdam, WordCamp Kathmandu and The Social Conference. We’ve picked some of the highlights for »

Category: WordPress

International sites: the best domain structure for SEO

20 March 2018 by Willemien Hallebeek » - 13 Comments

domains for your international sites

Making your website rank high can be a challenge. Making your international sites rank high can be an even bigger challenge. There are just a lot more things you have to do for multilingual SEO: create content for different markets, set up sites for those markets and implement hreflang, just to name a few. Plus there are »

Category: Technical SEO

What is multilingual SEO?

30 January 2018 by Willemien Hallebeek » - 18 Comments

what is multilingual SEO

If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO though. You’d better start thinking about multilingual SEO, if you want to be sure your website will be found and used well in other countries! Here, »

Categories: Content SEO, Technical SEO
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What is UX (and why bother)?

18 January 2018 by Willemien Hallebeek » - 14 Comments

SEO basics: what is UX

You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of »

Categories: SEO basics, User eXperience (UX)
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Introducing MyYoast: our brand new customer portal

30 August 2017 by Willemien Hallebeek » - 14 Comments

Introducing My Yoast

Today we’re launching MyYoast, a new customer environment where you can view and manage the purchases you’ve done at These last few months, our development team worked very hard to create this easy-to-use user portal. Read here how MyYoast will make your life as a Yoast customer easier. What is MyYoast? MyYoast is an »

Category: Announcements

Yoast SEO 5.2: Accessibility, compatibility and bug fixes

8 August 2017 by Willemien Hallebeek » - 16 Comments

Yoast SEO 5.2

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here! Accessibility Web accessibility »

Categories: Announcements, WordPress
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Link building with Dixon Jones (Majestic)

yoastcon dixon jones link building

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building »

Categories: Analytics, Announcements
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