Posts by Michiel Heijmans archive - page 4


How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans » - 16 Comments

Website SEO audit

A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate »

Categories: Content SEO, User eXperience (UX)
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How to connect Google Search Console to Yoast SEO and fix errors

29 November 2017 by Michiel Heijmans » - 19 Comments

Search console Yoast SEO

Video backgrounds suck and should be banned from your website

26 November 2017 by Michiel Heijmans » - 29 Comments

Ask Yoast case study: renting holiday home

“I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time. Our good »

Category: User eXperience (UX)
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Stop pleasing Google!

24 November 2017 by Michiel Heijmans » - 23 Comments

Stop pleasing Google

Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should »

Category: Content SEO
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5 SEO questions you were afraid to ask

23 November 2017 by Michiel Heijmans » - 13 Comments

SEO basics: 5 seo questions

Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there »

Category: SEO basics
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What is conversion?

16 November 2017 by Michiel Heijmans » - 5 Comments

SEO basics: what is conversion?

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, »

Category: SEO basics

Check your site’s SEO yourself

8 November 2017 by Michiel Heijmans »

Check your site's SEO yourself

One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings. In this post, I’ll »

Category: Analytics
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AMP news: Where are we now?

1 November 2017 by Michiel Heijmans » - 10 Comments

AMP news: where are we now

It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for »

Category: Technical SEO
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Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans » - 23 Comments

Create a website with SEO in mind: Content optimization

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both »

Category: Content SEO
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Create a website with SEO in mind: Technical pointers

19 October 2017 by Michiel Heijmans » - 17 Comments

start your website from an SEO perspective: technical pointers

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called »

Category: Technical SEO
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