Posts by Michiel Heijmans archive - page 4


Yoast SEO: How to make your site stand out in search results

14 December 2017 by Michiel Heijmans » - 31 Comments

make your site stand out in search results

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. How does this feature help you make your page stand out in the search results? What are the snippet preview and snippet editor, how do they work and what should you pay attention to when using them?  First of all, »

Category: Content SEO
Tags: ,

How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans » - 12 Comments

Website SEO audit

This is the third and final part in our series on how to do an SEO audit on your website. Regularly auditing your site – or your clients’ sites – is a great way to get a feel for what you can do to improve its SEO. In part 1, I talked about user experience and »

Categories: Social Media, Technical SEO
Tags: ,

How to perform an SEO audit. Part 2: General SEO

6 December 2017 by Michiel Heijmans » - 16 Comments

Website SEO audit

In this second part of our three-part series on how to do an SEO audit on your website – or someone else’s – we’re looking at general SEO issues. The previous article, part 1 of the How to perform an SEO audit series, covered the first steps, looking at content SEO and user experience. This post »

Category: Technical SEO
Tag:

How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans » - 16 Comments

Website SEO audit

SEO audits used to be a big part of our business and a couple of years ago, we were doing up to 60 of them every month. Although we stopped doing consultancy like this some time ago, we still do the occasional audit, for example when a friend asks us to have a quick check »

Categories: Content SEO, User eXperience (UX)
Tag:

How to connect Google Search Console to Yoast SEO and fix errors

29 November 2017 by Michiel Heijmans » - 19 Comments

Search console Yoast SEO

Video backgrounds suck and should be banned from your website

26 November 2017 by Michiel Heijmans » - 29 Comments

Ask Yoast case study: renting holiday home

“I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time. Our good »

Category: User eXperience (UX)
Tag:

Stop pleasing Google!

24 November 2017 by Michiel Heijmans » - 23 Comments

Stop pleasing Google

Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should »

Category: Content SEO
Tags: ,

5 SEO questions you were afraid to ask

23 November 2017 by Michiel Heijmans » - 13 Comments

SEO basics: 5 seo questions

Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there »

Category: SEO basics
Tag:

What is conversion?

16 November 2017 by Michiel Heijmans » - 5 Comments

SEO basics: what is conversion?

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, »

Category: SEO basics

Check your site’s SEO yourself

8 November 2017 by Michiel Heijmans »

Check your site's SEO yourself

One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings. In this post, I’ll »

Category: Analytics
Tag: