Posts by Michiel Heijmans archive - page 3


What are custom taxonomies in WordPress?

28 August 2017 by Michiel Heijmans » - 3 Comments

custom taxonomies in WordPress

In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll »

Category: Technical SEO
Tag:

Tools to improve your online marketing campaign

9 August 2017 by Michiel Heijmans » - 15 Comments

seo tools

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools »

Categories: Analytics, eCommerce
Tags: , , ,

Social media for small business owners

2 August 2017 by Michiel Heijmans » - 8 Comments

social media for small business

You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now »

Category: Social Media
Tags: ,

Favicons and your online brand

17 July 2017 by Michiel Heijmans » - 8 Comments

5 tips on branding

Those used to tabbed browsing know why favicons are important. Your site will stand out from the rest if your favicon is recognizable. After all, a picture says more than a thousand words. Personally, I often find myself pinning websites in Google Chrome, still my browser of choice. As a to-do list, or simply because I »

Categories: User eXperience (UX), WordPress
Tag:

Testimonials: increase your visitor’s trust

2 July 2017 by Michiel Heijmans » - 4 Comments

ratings and reviews

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of »

Categories: eCommerce, User eXperience (UX)
Tag:

Ultimate guide to small business SEO

27 June 2017 by Michiel Heijmans » - 23 Comments

small business SEO

Five annoying contact page mistakes

30 May 2017 by Michiel Heijmans » - 44 Comments

contact page mistakes

If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes. Here, we’ll mention the mistakes we find most annoying. And we’re not unique in that. In my previous post about contact pages, I already mentioned that the right content on this page can improve both »

Category: User eXperience (UX)
Tag:

Planning your website like your holiday

29 May 2017 by Michiel Heijmans » - 8 Comments

website planning

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities »

Categories: SEO basics, WordPress
Tags: ,

Clean up your bad backlinks

26 May 2017 by Michiel Heijmans » - 17 Comments

clean up bad backlinks

Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website can loose almost all their rankings. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website and how to clean them up. Although buying bad links might »

Category: Technical SEO
Tags: ,

Block your site’s search result pages

10 May 2017 by Michiel Heijmans » - 14 Comments

block internal search pages

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal »

Categories: Technical SEO, User eXperience (UX)
Tag: