Posts by Michiel Heijmans archive - page 3


Do outbound links matter for SEO?

15 February 2018 by Michiel Heijmans » - 27 Comments

outbound links and SEO

In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and »

Category: Content SEO
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Mobile parity: are your desktop and mobile site equal?

1 February 2018 by Michiel Heijmans » - 13 Comments

mobile parity

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Low-quality pages and how to fix them

24 January 2018 by Michiel Heijmans » - 22 Comments

Low quality pages

Low-quality pages are pages that don’t contribute much to your SEO. In most cases, these pages add little value for your visitors as well. You can have different types of low-quality pages on your site, sometimes without even knowing it. Like thin content – pages holding little information – and duplicate content – pages showing the »

Category: Content SEO
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Calling to the next action

17 January 2018 by Michiel Heijmans » - 14 Comments

call to action

Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design »

Category: User eXperience (UX)

3 SEO quick wins to implement right now

10 January 2018 by Michiel Heijmans » - 22 Comments

SEO quick wins

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to »

Categories: Technical SEO, User eXperience (UX)
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Yoast SEO: How to use the internal linking tool

3 January 2018 by Michiel Heijmans » - 19 Comments

internal linking yoast seo

Why I like the Local SEO plugin and Technical SEO course so much

19 December 2017 by Michiel Heijmans » - 2 Comments

Michiel_Birthday_FI

When my colleagues asked me to name two of my favorite products for my birthday sale, I didn’t hesitate. Yes, our flagship product Yoast SEO is awesome, but I’ve always had a thing for small businesses and helping them optimize for Google. Two of our products that every small business owner should purchase, in my »

Category: Announcements
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Yoast SEO: How to make your site stand out in search results

14 December 2017 by Michiel Heijmans » - 31 Comments

make your site stand out in search results

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. How does this feature help you make your page stand out in the search results? What are the snippet preview and snippet editor, how do they work and what should you pay attention to when using them?  First of all, »

Category: Content SEO
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How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans » - 12 Comments

Website SEO audit

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part »

Categories: Social Media, Technical SEO
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How to perform an SEO audit. Part 2: General SEO

6 December 2017 by Michiel Heijmans » - 16 Comments

Website SEO audit

In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the »

Category: Technical SEO
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