Posts by Michiel Heijmans archive - page 3


Create a website with SEO in mind: Technical pointers

19 October 2017 by Michiel Heijmans » - 17 Comments

start your website from an SEO perspective: technical pointers

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called »

Category: Technical SEO
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The Yoast SEO Configuration Wizard

11 October 2017 by Michiel Heijmans » - 13 Comments

The Yoast SEO configuration wizard and why you should use it

Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: »

Category: WordPress
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Holiday season SEO: start preparing NOW!

9 October 2017 by Michiel Heijmans » - 11 Comments

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out »

Categories: Content SEO, eCommerce
Tag:

Where SEO and UX meet on your site

6 October 2017 by Michiel Heijmans » - 25 Comments

Where SEO and UX meet on your site

At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In »

Category: User eXperience (UX)
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Demystifying Viewing Patterns

25 September 2017 by Michiel Heijmans »

Demystifying viewing patterns

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? »

Category: User eXperience (UX)
Tag:

How to clean up your site structure

23 September 2017 by Michiel Heijmans »

website maintainan

We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up. »

Category: Content SEO
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About headlines and taglines

20 September 2017 by Michiel Heijmans » - 1 Comment

difference between H1 and SEO title

At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and »

Category: User eXperience (UX)
Tag:

Optimizing your website menu for SEO

13 September 2017 by Michiel Heijmans » - 8 Comments

optimizing your site's menu

In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new »

Categories: Content SEO, User eXperience (UX)
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What are custom taxonomies in WordPress?

28 August 2017 by Michiel Heijmans » - 3 Comments

custom taxonomies in WordPress

In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll »

Category: Technical SEO
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Tools to improve your online marketing campaign

9 August 2017 by Michiel Heijmans » - 15 Comments

seo tools

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools »

Categories: Analytics, eCommerce
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