Posts by Michiel Heijmans archive - page 3


Top WordPress plugins every site should have

15 February 2017 by Michiel Heijmans » - 25 Comments

top wordpress plugins

WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top »

Category: WordPress
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5 handy WordPress plugins for your blog

26 January 2017 by Michiel Heijmans » - 18 Comments

handy wordpress plugins

Every WordPress website owner occasionally stumbles upon a problem that could probably be fixed in a heartbeat with a handy WordPress plugin. That’s what makes WordPress great, right? I recall a friend of mine asking about the possibility of an answering machine on his website. There’s a plugin for that. Need to add testimonials in an »

Category: WordPress
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The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans » - 2 Comments

xml sitemaps do you need them

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily »

Categories: Content SEO, Technical SEO
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Don’t block CSS and JS files

2 January 2017 by Michiel Heijmans » - 4 Comments

you should not block your CSS and JS files

In 2015, Google Search Console already started to warn webmasters actively not to block CSS and JS files. In 2014, we told you the same thing: don’t block CSS and JS files. We feel the need to repeat this message now. We’re currently working on the websites of our first Yoast SEO Care customers, and this »

Category: Technical SEO
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Know your customer

20 December 2016 by Michiel Heijmans » - 5 Comments

know your customer

Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs »

Categories: Content SEO, eCommerce
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The psychology of discounts

12 December 2016 by Michiel Heijmans » - 3 Comments

Discounts are something everybody uses, especially when you want people to buy a certain product. Discounts are everywhere, and you have probably noticed there are a lot of different ways to give that discount. In this article, we’ll go into the psychology of discounts and what kind of discounts work best for most people. But let »

Category: eCommerce
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Pagination or infinite scrolling: which is best for SEO?

7 December 2016 by Michiel Heijmans » - 22 Comments

pagination or infinite scrolling

Something that’s always up for discussion is how to load new content on your archive, category or search results pages. You can do this in a number of ways. You can list a certain amount of posts or products and add a ‘next’ link at the bottom of that list. You can add a ‘load more’ button at »

Category: Technical SEO

Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans » - 13 Comments

low budget branding small business

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and »

Categories: eCommerce, Social Media
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Google Search Console: Search Appearance

22 November 2016 by Michiel Heijmans » - 8 Comments

webmaster tools bing

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that »

Categories: Analytics, Technical SEO
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SEO basics: What’s a slug and how to optimize it

16 November 2016 by Michiel Heijmans » - 8 Comments

what's a slug

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL »

Categories: SEO basics, WordPress
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