Posts by Michiel Heijmans archive - page 3


Yoast SEO: How to make your site stand out in search results

14 December 2017 by Michiel Heijmans » - 31 Comments

make your site stand out in search results

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. What is it, how does it work and what should you pay attention to? First of all, I have to point out that Google makes the final selection of content for your mention in the search result pages. No matter »

Category: Content SEO
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How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans » - 12 Comments

Website SEO audit

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part »

Categories: Social Media, Technical SEO
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How to perform an SEO audit. Part 2: General SEO

6 December 2017 by Michiel Heijmans » - 16 Comments

Website SEO audit

In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the »

Category: Technical SEO
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How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans » - 16 Comments

Website SEO audit

A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate »

Categories: Content SEO, User eXperience (UX)
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How to connect Google Search Console to Yoast SEO and fix errors

29 November 2017 by Michiel Heijmans » - 19 Comments

Search console Yoast SEO

In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially when you have a large site, the number of crawl errors might scare you. In this post, I’ll explain a bit more about crawl »

Categories: Technical SEO, WordPress
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Video backgrounds suck and should be banned from your website

26 November 2017 by Michiel Heijmans » - 29 Comments

Ask Yoast case study: renting holiday home

“I just love those video backgrounds and we need them on our new website.” No, you don’t. “They are so engaging and set a friendly mood.” No, they don’t. “It’s an amazing new feature and it helps conversion.” No, it doesn’t. Besides that, the conversation is annoying me. Video backgrounds suck big time. Our good »

Category: User eXperience (UX)
Tag:

Stop pleasing Google!

24 November 2017 by Michiel Heijmans » - 23 Comments

Stop pleasing Google

Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should »

Category: Content SEO
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5 SEO questions you were afraid to ask

23 November 2017 by Michiel Heijmans » - 13 Comments

SEO facts and fiction

Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there »

Category: SEO basics
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What is conversion?

16 November 2017 by Michiel Heijmans » - 5 Comments

What is conversion?

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, »

Category: SEO basics

Check your site’s SEO yourself

8 November 2017 by Michiel Heijmans »

Check your site's SEO yourself

One question we get quite often is whether we can help people recover from the drop they noticed in their rankings or traffic. Often, this was a legitimate drop and people were actually in a bit of trouble. However, in most cases, there wasn’t anything wrong with either the traffic or the rankings. In this post, I’ll »

Category: Analytics
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