Posts by Marieke van de Rakt archive - page 4


Practical tips for setting up a clear text structure

22 December 2017 by Marieke van de Rakt »

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text: it will help the reader grasp the core message of your article. And that enhances the readability of your article. This post gives you practical tips to help you set »

Category: Content SEO
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Why you should use a focus keyword only once

13 December 2017 by Marieke van de Rakt » - 36 Comments

keyphrases too long

Your focus keyword is the keyword you want your post or page to rank for. Some people like to use the same focus keyword over and over again. But, that’s not what a focus keyword is for! You should use a focus keyword only once. But why? And what should you do if you desperately »

Category: Content SEO
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What is (the importance of) site structure?

11 December 2017 by Marieke van de Rakt » - 25 Comments

Importance of site structure

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable »

Categories: Content SEO, SEO basics
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How to respond to online reviews of your business

4 December 2017 by Marieke van de Rakt » - 11 Comments

ratings and reviews

Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips »

Category: Content SEO
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Readability ranks!

27 November 2017 by Marieke van de Rakt » - 26 Comments

Readability ranking factor

Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write »

Category: Content SEO
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The ultimate guide to content SEO

20 November 2017 by Marieke van de Rakt » - 29 Comments

UG content SEO

Content SEO is a key part of any SEO strategy. Without content, it is impossible for your site to rank in search engines. It is therefore crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. What is Content SEO? Content SEO includes everything to do with »

Category: Content SEO
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Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt » - 11 Comments

improve your SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet »

Category: Content SEO
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How’s your English?

6 November 2017 by Marieke van de Rakt » - 8 Comments

Content analysis in the Yoast SEO plugin

Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? On a personal note Most of the writers here at »

Category: Content SEO
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High-speed keyword research

30 October 2017 by Marieke van de Rakt » - 20 Comments

High speed keyword research

If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should »

Category: Content SEO
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Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt » - 26 Comments

Find and fix your orphaned pages

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important »

Category: Content SEO
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