Posts by Marieke van de Rakt archive - page 4


How to start a blog

How to start a blog

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. »

Categories: Content SEO, SEO basics, WordPress
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Which articles are my cornerstone content?

cornerstone content

Cornerstone articles are the most important articles on your website – the pages or posts you want to rank highest in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Even if your website has been around for a long time, you may never have thought about »

Category: Content SEO
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What is on-page SEO?

on-page SEO

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of »

Category: SEO basics
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Content SEO: How to analyze your audience

25 April 2017 by Marieke van de Rakt » - 14 Comments

analyzing your audience

To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able »

Category: Content SEO
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 12 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Transition words and SEO

14 April 2017 by Marieke van de Rakt » - 27 Comments

Transition words and SEO

If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between »

Category: Content SEO
Tag:

What is cornerstone content?

cornerstone content

Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all »

Category: Content SEO
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Ask Yoast case study: SEO of a mom blog

seo of an online shop

SEO can be a rather complicated and abstract thing. What exactly do we mean by increasing keyword density? How do you start with improving the structure of a site? That’s why I’m going to write a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner »

Categories: Content SEO, User eXperience (UX)
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SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt » - 27 Comments

how to use social media

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, »

Categories: SEO basics, Social Media
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SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt » - 28 Comments

how to optimize a blog post

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? »

Categories: Content SEO, SEO basics
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