Posts by Marieke van de Rakt archive - page 4


3 reasons why Open Source is so very awesome

19 February 2018 by Marieke van de Rakt » - 10 Comments

Open Source

The mission of Yoast is ‘SEO for everyone‘. With our plugin, our online courses and our blog we try to make SEO understandable for everyone. We believe that every website -large and small- deserves a fair chance to pop up in the search engines. We strongly believe in our mission. Open Source is an important »

Category: WordPress
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Keyword research for SEO: the ultimate guide

14 February 2018 by Marieke van de Rakt » - 25 Comments

High speed keyword research

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we’ll teach you how to do that.

Category: Content SEO
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How to measure the success of your content SEO strategy?

12 February 2018 by Marieke van de Rakt » - 15 Comments

measure the success of your content seo strategy

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established »

Categories: Analytics, Content SEO
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How to create SEO-friendly copy in a foreign language

8 February 2018 by Marieke van de Rakt » - 9 Comments

Yoast SEO friendly copy in foreign language

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in »

Category: Content SEO
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What’s the difference between an H1 heading and the SEO title?

5 February 2018 by Marieke van de Rakt » - 19 Comments

difference between H1 and SEO title

Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading »

Categories: Content SEO, WordPress
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How to set up a cornerstone content strategy with Yoast SEO?

22 January 2018 by Marieke van de Rakt » - 25 Comments

cornerstone content

On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in »

Category: Content SEO
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What is search intent?

15 January 2018 by Marieke van de Rakt » - 22 Comments

SEO Basics: what is search intent?

SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. »

Categories: Content SEO, SEO basics
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Don’t make your focus keywords too long

4 January 2018 by Marieke van de Rakt » - 28 Comments

keyphrases too long

It can be a great strategy to focus on long tail keywords. But don’t go overboard there. Trying to rank for very long keyphrases usually makes your text a terrible read. Why is that? And what should be your strategy for those long keywords? Let me tell you all about long focus keywords in this »

Category: Content SEO
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Yoast Academy in 2017

28 December 2017 by Marieke van de Rakt » - 8 Comments

Yoast Year in review 03

Yoast Academy is our online SEO courses platform. We’ve been working on our online SEO courses for almost two and a half years now. In 2017, we’ve added some new courses to the curriculum and updated some of the older content. More importantly, we’ve made big plans for new courses and formats for the new »

Category: Announcements
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Looking back at Yoast in 2017 (with infographic!)

28 December 2017 by Marieke van de Rakt » - 5 Comments

Yoast 2017

With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at »

Category: Announcements
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