Posts by Marieke van de Rakt archive - page 4

SEO copywriting: the ultimate guide

22 March 2018 by Marieke van de Rakt » - 20 Comments

Blogging tips for web shops

As Facebook’s algorithm changes SEO becomes crucial

21 March 2018 by Marieke van de Rakt » - 19 Comments

Facebook reach

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top »

Category: Social Media

Let’s celebrate International Women’s Day!

International Woman's Day 2018

Today, we celebrate International Women’s Day. In this post, I’ll first explain the importance of International Women’s Day. After that, I’d like to invite you all to celebrate International Women’s Day with us. Share your story about a WordPress woman who inspired you. You can leave your story in the comments or share  it on social »

Categories: Announcements, WordPress
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The journey towards Yoast SEO 7.0

Yoast SEO 7.0

Joost de Valk founded Yoast. For a long time, Joost was the only developer working on Yoast SEO. He came up with all the features and implemented all the code; he did everything. As the company grew, we created a large development team. Joost always remained part of the development team and came up with »

Categories: User eXperience (UX), WordPress
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Yoast SEO: don’t just set it and forget it!

what should you do yourself

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you »

Category: Content SEO
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Site structure: the ultimate guide

27 February 2018 by Marieke van de Rakt » - 16 Comments

site structure for SEO

Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate around your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what »

Category: Content SEO
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Elements of the Google Search Engine Results Page

26 February 2018 by Marieke van de Rakt » - 20 Comments

elements of the search results pages of google

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In »

Category: SEO basics

3 reasons why Open Source is so very awesome

19 February 2018 by Marieke van de Rakt » - 10 Comments


The mission of Yoast is ‘SEO for everyone‘. With our plugin, our online courses and our blog we try to make SEO understandable for everyone. We believe that every website -large and small- deserves a fair chance to pop up in the search engines. We strongly believe in our mission. Open Source is an important »

Category: WordPress

How to measure the success of your content SEO strategy?

12 February 2018 by Marieke van de Rakt » - 15 Comments

measure the success of your content seo strategy

If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established »

Categories: Analytics, Content SEO
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How to create SEO-friendly copy in a foreign language

8 February 2018 by Marieke van de Rakt » - 9 Comments

Yoast SEO friendly copy in foreign language

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in »

Category: Content SEO
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