Posts by Marieke van de Rakt archive - page 4


The basics of email marketing

23 August 2016 by Marieke van de Rakt » - 2 Comments

email marketing - learn the basics

Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips »

Category: eCommerce
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To blog or not to blog?

16 August 2016 by Marieke van de Rakt » - 19 Comments

blogging

To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you »

Category: Content SEO
Tags: ,

5 blogging tips for your online shop

9 August 2016 by Marieke van de Rakt » - 3 Comments

Blogging tips for web shops

A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? »

Categories: Content SEO, eCommerce
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Blog post checklist

4 August 2016 by Marieke van de Rakt » - 12 Comments

Blog post checklist

What do you need to write that awesome blog post? What steps do you need to take? Use this blog post checklist to make sure you covered everything: 1. Do your keyword research! You want your blog post to rank in the search engines. Make sure you write your blog post on a topic that will »

Categories: Content SEO, WordPress
Tag:

Blog post planning

Blog post planning

Maintaining a blog takes more than just writing a bunch of blog posts. You should develop a strategy and planning for your content (especially if you are writing with multiple authors). Also, you should interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give »

Categories: Content SEO, WordPress
Tag:

Blog or vlog?

blog or vlog

Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to »

Category: Content SEO
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Keyword research: the ultimate guide

The basis of keyword research

Before writing content, you’ll have to decide what terms you want to be found for. You’ll have to get inside people’s heads and find out what words they use while searching. Eventually, you can use exactly these terms in your content and make sure you start ranking for them. Keyword research is the first step in »

Category: Content SEO
Tag:

WCEU Love & a discount on all Yoast products!

WordCamp Europe was so wonderful! Fourteen members of our Yoast team went to Vienna and had a fantastic time. We enjoyed the many inspiring talks, catching up with old friends and meeting so many new people. We want to celebrate WordCamp Europe by offering a great discount on all of our products! Brexit…. WordCamps enable »

Category: WordPress

Do’s and don’ts in SEO copywriting

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content »

Category: Content SEO
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How to use the content & SEO analysis of Yoast SEO

15 June 2016 by Marieke van de Rakt »

content analysis in yoast seo

The Content & SEO Analysis Tool in the Yoast SEO plugin measures many aspects of the text you’re writing. These checks run in real-time, so you’ll receive feedback while writing! The content analysis helps you to make your text easy to read, while the SEO analysis checks whether your text is SEO-friendly. In this post, »

Categories: Content SEO, WordPress
Tags: ,