Posts by Marieke van de Rakt archive - page 10


How to incorporate cornerstone content

yoast SEO

Cornerstone content should be informative, fun to read and extremely well written. These articles should reflect your business or the mission of your business. Once you have written such awesome content, you would like search engines to notice these pages. You should thus make sure your internal linking structure shows Google that your cornerstone page »

Category: Content SEO
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What type of content should a cornerstone article be?

11 June 2015 by Marieke van de Rakt »

Cornerstone content is a very important aspect of your SEO strategy. You have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your other pages and blogs (focussing more on long tail keywords). In this blog post, I »

Category: Content SEO
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Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt »

text objective and purpose

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of »

Category: Content SEO
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Text structure

10 December 2014 by Marieke van de Rakt »

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text »

Category: Content SEO
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Obtain an attractive writing style!

25 November 2014 by Marieke van de Rakt »

Blogging tips for web shops

Some of us are natural writers. They are able to write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Attractive writing is a matter of talent, but practice sure helps! In this blog post I will give five tips you can use to upgrade the style of your text »

Category: Content SEO
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Cultural differences in webshops (part 2)

4 November 2014 by Marieke van de Rakt »

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the »

Categories: eCommerce, User eXperience (UX)
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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt »

yoast SEO

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long »

Category: Content SEO
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The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt »

The temptation of the green bullet in Yoast SEO

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content.  I genuinely believe that the »

Category: Content SEO
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Cultural differences in websites

26 August 2014 by Marieke van de Rakt » - 7 Comments

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That »

Category: User eXperience (UX)
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Beautiful or Usable: What’s important while designing your website?

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this »

Category: User eXperience (UX)
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